Today’s Auto Consumers

According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add up.

Autotrader uncovered some interesting facts in the study:

  • The lowest price does not always win. Although price will always continue to be an important factor, 54% of shoppers say they would buy from a dealership that offered a great experience as compared to a lower price. Additionally, 73% were willing to drive further to a dealership who provides a positive experience.

  • Salespeople continue to play an important role. The…