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Latest Activity

Christine Cain and Mike Fox are now friends
2 hours ago
Profile IconAbraham Akim and Abraham Akim joined Automotive Social
11 hours ago
Jeff Sterns posted a blog post

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.Some say that it's the technology that hasn't truly evolved much that's the…See More
yesterday
Erika Simms posted a blog post

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public…See More
yesterday
Rob Hagen posted a blog post

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…See More
yesterday
Erika Simms updated their profile
yesterday
Black Book posted a blog post

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).  Entry-level and small cars will also feel noticeable…See More
yesterday
John Sternal posted a blog post

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken…See More
Monday
Steve Lynn shared Paul Accinno's blog post on Google +1
Sunday
Steve Lynn shared Paul Accinno's blog post on Facebook
Sunday
Steve Lynn is now a member of Automotive Social
Sunday
Matt DePaulis is now a member of Automotive Social
Saturday
Jon Lamb posted a blog post

Blasting Out to Your Database is Silly

Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.Email marketing, despite what so many gurus have been saying for…See More
Saturday
John Sternal posted a blog post

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select. “Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.” Here is a…See More
Friday
Sophia Diaz posted a blog post

How to Sell Used Cars at Best Prices on Gaadi.Com

Step 1:Selling your used car online is simpler than you think. With Gaadi.com, you can reach a big buyers’ base for less costs as…See More
Friday
Paul Accinno posted a blog post

Why Media Buying is More than Just Time and Space

In the automotive industry, there has been a strong shift towards a powerful philosophy. OEMs are getting it. Dealers are getting it. Unfortunately, many of the advertising agencies that service the industry seem to be missing the point altogether.The practice of media buying was once a function of getting the most exposure for the least amount of money. While “bang for the buck” is still an important…See More
Oct 16
Staci Striegnitz updated their profile
Oct 15
Staci Striegnitz is now a member of Automotive Social
Oct 15
Jon Lamb posted a blog post

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business."Dealers need to do what we tell them about their marketing.""If dealers would let us handle everything, they'll be better off.""They focus so…See More
Oct 15
Jeff Glackin promoted JD Rucker's blog post The Key to Social Media is Storytelling
Oct 15

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Why Chat is Becoming More Popular for Car Shoppers

Posted by Jeff Sterns on October 21, 2014 at 9:42pm 0 Comments

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that hasn't truly evolved much that's the culprit, but we know that reason is simply untrue. First, lead-generating technology and website platforms have improved. Second, chat technology (something I know very well) has also improved at the same rate. However, the number of people chatting and the number of leads generated by chat are on the rise, so there's more to the equation than technology fatigue. Consumers still want to communicate with dealers, but more and more are choosing chat over lead forms and…

Continue

Social Media Engagement is a Two-Way Street

Posted by Erika Simms on October 21, 2014 at 4:35pm 0 Comments

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.

This all means that dealers can receive…

Continue

Pizza Wars Revisited

Posted by Rob Hagen on October 21, 2014 at 4:30pm 0 Comments

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.

My original blog spoke about how Domino’s was kicking the teeth in of their competition ever since they changed their marketing to a more transparent and social approach. In response to Domino’s marketing campaign, all their competition was doing was selling cheaper pizza. That in and of itself was an admission of a subpar product, but hey, it’s cheap!

Isn’t this the same as a dealership who C.A.R.E.S. (Customers Always Receive Exceptional…

Continue

8 Segments That Will Lead 4th Quarter Depreciation

Posted by Black Book on October 21, 2014 at 10:54am 0 Comments

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also feel noticeable value drops as a result of significantly low fuel prices and falling demand for these vehicles. Cars in this class include Entry Midsize Cars (Chrysler 200, Ford Fusion, Chevrolet Malibu, Volkswagen Jetta, Toyota Prius); Upper Midsize Cars (Honda Accord, Nissan Altima, Toyota Camry, Kia Optima, Ford Taurus); and Compact Car (Honda Civic, Chevrolet Cobalt, Chevrolet Cruze, Ford Fiesta, Ford Focus). 

 

Two additional segments expected to see higher depreciation include…

Continue

When Politicians Veto Their Own Cars

Posted by John Sternal on October 20, 2014 at 2:30pm 0 Comments

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken notice of this sensitive and growing issue and some have been looking to escape their leases through the Swapalease.com car lease transfer marketplace. Every customer that lists a vehicle on the Swapalease.com marketplace is assigned an account representative, and these customer service reps have indicated a growing number of listings from political officials.



Many of the car leases getting listed range in price from $500 - $750 monthly. BMW, Lexus and Cadillac have traditionally…

Continue

Blasting Out to Your Database is Silly

Posted by Jon Lamb on October 17, 2014 at 7:00pm 0 Comments

Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.

That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.

Email marketing, despite what so many gurus have been saying for several years, is still one of the effective ways to communicate with customers and drive both sales and service business. As a result, even bad campaigns with no effort, poor targeting, and improper messages will deliver a return on the investment.

Unfortunately, you usually get what you pay for and too many dealers are not paying enough time, money, or attention to their database marketing. They're treating it like a checkbox item that does not…

Continue

11 Photos That will Never Sell A Car Online

Posted by John Sternal on October 17, 2014 at 9:30am 0 Comments

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.”



Here is a list of 11 different types of photos that will NEVER sell your car online. For more details on each photo type, as well as an example of each one, please click here to read the blog on Swapalease.com.



Poor Photo Filters: It might be cool to use photo filters during your trip to Europe, but it’s not helping to move your car. Everything from black and…

Continue

How to Sell Used Cars at Best Prices on Gaadi.Com

Posted by Sophia Diaz on October 17, 2014 at 3:47am 0 Comments

Step 1:

Selling your used car online is simpler than you think. With Gaadi.com, you can reach a big buyers’ base for less costs as compared to printing traditional classified listings or paying a middleman in between to help you sell your car. However, as you’re cutting down on the middleman cost and increasing your profits, you will need to put in some…

Continue

Why Media Buying is More than Just Time and Space

Posted by Paul Accinno on October 16, 2014 at 5:30pm 0 Comments

Media Buying

In the automotive industry, there has been a strong shift towards a powerful philosophy. OEMs are getting it. Dealers are getting it. Unfortunately, many of the advertising agencies that service the industry seem to be missing the point altogether.

The practice of media buying was once a function of getting the most exposure for the least amount of money. While “bang for the buck” is still an important component, it is secondary to the positioning of messages and unification of the various mediums. Media buying is more than just buying media. It’s placing the right message in front of the right people at the right times. We are no longer in a world where ad agencies can simply buy more time and more space. They have to buy the right times and the right spaces and have them intertwined in a consolidated broadcasting strategy.…

Continue

Dealers-First Mentality. The Industry Needs It.

Posted by Jon Lamb on October 15, 2014 at 7:00pm 0 Comments

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle everything, they'll be better off."
  • "They focus so much on their competitors and not enough time on going after our competitors in other brands."

These are the types of things I've been hearing for a while, but they've been getting worse lately. Thankfully, it's also getting better. We've been talking to some OEM and partner vendors that are quite awesome, that really get it about the way the industry should be heading, but for every good conversation I have, there are…

Continue

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Forum

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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