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Latest Activity

Black Book posted a blog post

Tremendous Supporters!

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we report…See More
17 hours ago
John Sternal posted blog posts
17 hours ago
JD Rucker posted a blog post

Reputation Management is More than Just an Email

Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.Reputation management isn't about sending an email. It's not about filtering results by checking their…See More
yesterday
Rob Hagen posted a blog post

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t screw it up!Being…See More
yesterday
Profile IconHeather Gallay and Peter Martin joined Automotive Social
yesterday
Jeff Sterns posted a blog post

There's a Difference Between Getting More Leads and Capturing Them

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.Properly positioned and managed chat on…See More
Sunday
Rob Hagen posted a blog post

Making Chicken Salad Out of a Bad Review

“To err is human; to forgive, divine” – Alexander PopeMistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your business.Social media has given people an…See More
Sunday
Profile IconFRANK KWABENA and Sale In A Box joined Automotive Social
Saturday
Sale In A Box posted a photo

Dealership Marketing Materials

Automotive marketing materials from sale-in-a-box!
Saturday
JD Rucker posted a blog post

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to…See More
Saturday
John Sternal posted a blog post

PRICES ON DOMESTIC AUTO LEASES DISCOUNTED MOST IN SEPTEMBER ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month. Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com…See More
Sep 24
Russell Logan shared their discussion on Facebook
Sep 22
Russell Logan posted a discussion

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have just completed an extensive report that looks at the industry and suggests why and how auto repair shops need to retool their business models.Register to get your copy here -…See More
Sep 22
Russell Logan updated their profile
Sep 22
Russell Logan is now a member of Automotive Social
Sep 22
Black Book posted a blog post

Varying Movement As The Leaves Are Ready To Fall

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the fall…See More
Sep 22
Mark Jacobs posted a blog post

Your Guide to Choosing the Right Car

So, you’ve finally qualified for car financing with bad credit? You might have thought that was the hard part, but there’s actually still work to do. Now, you have the task of choosing the exact right car to fit your needs and your budget. Don’t worry, though. Choosing the right car is easy as long as you keep a few simple things in mind.To begin with, you have to think about your most basic needs. For example, how many passengers…See More
Sep 20
Hurst Spencer is now a member of Automotive Social
Sep 19
JD Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
Sep 19
Jon Lamb posted a blog post

The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we…See More
Sep 19

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Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Tremendous Supporters!

Posted by Black Book on September 30, 2014 at 10:43am 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we report the used market on a daily basis. At the convention Black Book was a sponsor of the initial Pedal Car Auction, created to help raise money for the NAAA Warren Young Sr Scholastic Foundation, Inc. The auction raised over ten times its stated goal of $50,000. Yes, over $556,000 was raised through the auctioning of eleven, one-of-a-kind pedal cars, with electricity in the air throughout the auction. The numbers at Barrett Jackson can’t match the $102,000 one of these cars brought, as these don’t…

Continue

IN ONLINE CAR MATCHMAKING, MEN ARE MORE EXPRESSIVE THAN WOMEN

Posted by John Sternal on September 30, 2014 at 10:25am 0 Comments

In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.



The nationwide online marketplace helps match people wanting out of their car lease with others around the country interested in picking up the remainder of the contract. In addition to standard vehicle features and contractual terms, drivers can post pictures of their car as well as thorough descriptions of the vehicle in order to entice interested buyers.



According to Swapalease.com, approximately seven out of every ten ads posted by men offer more and higher quality internal and external photos of the vehicle. Also, these ads offer detailed personal descriptions of the car’s…

Continue

BLACK BOOK LENDER SOLUTIONS EXPANDS ROSTER OF LOAN ORIGINATION SYSTEM PROVIDERS

Posted by John Sternal on September 30, 2014 at 6:28am 0 Comments

Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).



This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies, combined with the risk management benefits of Black Book Lender Solutions insight, helps auto lenders remain ultra competitive and focused on profitable growth opportunities.



Many of today’s leading auto lenders are leveraging vehicle values from Black Book Lender Solutions, with data that is fully integrated into loan origination systems powered by some of the most notable providers: defi SOLUTIONS, Fidelity, Crif Lending Solutions, Argo Data Resources Corp, Meridian Link, Allied…

Continue

Stop Doing These Five Things and People Will Stop Unliking Your Page

Posted by Rob Hagen on September 29, 2014 at 3:42pm 0 Comments

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t screw it up!

Being Boring

The number one reason people will unlike a page on Facebook is because the posts are uninteresting. People go to Facebook to be entertained, to find things that add value to their lives, and to interact with people who make them happy.

Show some personality in your interactions on Facebook. Let people get to know who you really are. Share pictures of people in the dealership having some fun! How many car salespeople can you fit in a…

Continue

There's a Difference Between Getting More Leads and Capturing Them

Posted by Jeff Sterns on September 28, 2014 at 2:54pm 0 Comments

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.

Properly positioned and managed chat on dealer websites can definitely be great for getting more leads. However, there are passive services out there, the ones that are pretty much contact forms with different branding, that are not generating more leads. They're simply capturing the leads from people who would have used a different method of contact whether there was chat on the website or not.

As we detailed on a post we titled, "…

Continue

Making Chicken Salad Out of a Bad Review

Posted by Rob Hagen on September 28, 2014 at 2:13pm 0 Comments

“To err is human; to forgive, divine” – Alexander Pope

Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your business.

Social media has given people an unheard of platform on which to air their grievances. If people feel like their concern is not being met person to person, oftentimes they will take their issues to the internet in the form of a Facebook post, tweet, or review site.

This is especially true for car dealerships as there is an inherent overall negative opinion of them. It has always amazed me that people may have had a great experience buying their last car, but all they want to talk about is the…

Continue

You Can't Optimize Two Dealers in the Same City with the Same Make

Posted by JD Rucker on September 26, 2014 at 6:46pm 0 Comments

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if they're getting the same SEO that's given to hundreds or thousands of other dealers. Even if you believe the argument that SEO is scalable (which it isn't when done properly) then you definitely can't believe that two dealers of the same brand in the same metro can both get excellent SEO from the same company.

There's only one listing that can be ranked #1 for any given search. The math isn't hard. If a company is willing to do…

Continue

PRICES ON DOMESTIC AUTO LEASES DISCOUNTED MOST IN SEPTEMBER ACCORDING TO WANTALEASE.COM

Posted by John Sternal on September 24, 2014 at 2:05pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.



The Chevrolet Double Cab LT pickup saw the largest discounted price in September compared with August, falling 45.9%. The current lease deal is offered at $199.00 monthly, compared with $368.14 the previous month. The Chevrolet Equinox 2WD LS has a lease deal offered at $168.00 monthly, compared with $305.21 the previous month (a -44.9% discount). Both are being offered with $0 cash down.…



Continue

Varying Movement As The Leaves Are Ready To Fall

Posted by Black Book on September 22, 2014 at 8:15am 0 Comments

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the fall market. The only thing that to me was not indicative of a really weaker valuation trend in the market was that 24% of the 1850 vehicles adjusted each day throughout the week were increases to the most recently published values. That is not an overly large level, but it is greater than any week since the week ending July 11, 2014, which came in at 27%. Last year for this time through the…

Continue

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End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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