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Latest Activity

JD Rucker posted a blog post

Social Media Should Drive Shoppers to Dealer's Website. Period.

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value…See More
15 hours ago
JD Rucker is now friends with Pat McKemy and shawn long
15 hours ago
Erika Simms updated their profile
21 hours ago
Ken Beam posted a photo
23 hours ago
Profile IconKen Beam and Daniel Ferguson joined Automotive Social
23 hours ago
Daniel Ferguson promoted Paul Accinno's blog post 3 KPIs to Hold Your SEO Accountable
yesterday
John Sternal posted a blog post

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract. Compact SUVs and all Pickup trucks have held strong pricing positions through the life of their…See More
yesterday
JD Rucker posted a photo
yesterday
Erika Simms shared JD Rucker's blog post on Facebook
Monday
Erika Simms promoted JD Rucker's blog post Going Organic is not an Effective Automotive Social Media Strategy
Monday
Paul Accinno posted a blog post

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It isn't hard to track…See More
Monday
Black Book posted blog posts
Monday
Erika Simms is now a member of Automotive Social
Monday
Jon Lamb posted a blog post

Marketing to Your Customer Database is Like Baking a Great Muffin

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and…See More
Sunday
Brad Shortridge updated their profile
Saturday
Brad Shortridge is now a member of Automotive Social
Saturday
Thomas ieracitano promoted John Sternal's blog post In Leasing, U.S. Car Dealers Should Follow Canada's Lead
Friday
Thomas ieracitano is now a member of Automotive Social
Friday
Jon Lamb posted a blog post

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.In the automotive industry, we see it used for…See More
Friday
Jeff Glackin commented on JD Rucker's blog post Why I Recommend LotLinx So Often
"And its guaranteed! #Winning"
Sep 11

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Social Media Should Drive Shoppers to Dealer's Website. Period.

Posted by JD Rucker on September 16, 2014 at 10:47pm 0 Comments

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.

All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in these important components. However, the real juice with social media comes in the form of hyper-targeting and driving those shoppers to your website in order to sell them a vehicle.

That's the point, right? We might love to get involved in the community or be a resource that localizes the latest OEM news, but at the end of the day we're here to sell more cars. That's why it's so very important for dealers to take advantage of the targeting and…

Continue

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Posted by John Sternal on September 16, 2014 at 6:48am 0 Comments

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the life of their three-year lease terms. Drivers of these vehicles are seeing similar lease-end equity positions felt by drivers of fuel-efficient vehicles three-to-four years ago when those vehicles were in demand by dealers. Today, a still-strong used-vehicle market has continued to drive dealer demand for trucks in good condition. Since most leases are less than three years old with 36,000 miles or less, dealers are offering aggressive buy-back deals to consumers.



Historically, more…

Continue

3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on September 15, 2014 at 10:23am 0 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

Continue

Challenge Completed, Market Continues Moving

Posted by Black Book on September 15, 2014 at 8:57am 0 Comments

Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.

 

The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar change level to the year ago period of -$77, while the trucks had the largest average segment change level since the week of February 21, 2014. This level of change within the trucks did not really occur with any consistency in 2013 until a little later in the year, around the middle of October and first part of November. We will keep our attention on these segments to see if this level of change will continue overall through the remainder of 2014. 

 

This past week’s level of change…

Continue

Which Vehicle Achieves Equity Position The Fastest?

Posted by Black Book on September 15, 2014 at 6:00am 0 Comments

24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?



Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently leveraged its Collateral Insight Engine technology to compare two different vehicles based on the exact loan terms of 72 months, 5% interest and a 120% loan-to-value ratio.



Based on the data from the example, one achieved a positive equity position in just 37 months, a whole 15 months earlier than the other vehicle (at 52 months). What’s more, the first vehicle had approximately $3000 more equity by month 24 versus that of the second. Knowing the potential loss-given default provides the…

Continue

Marketing to Your Customer Database is Like Baking a Great Muffin

Posted by Jon Lamb on September 14, 2014 at 4:24pm 0 Comments

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.

Why is that? They have the same basic ingredients. There's the freshness component, but even packaged muffins are usually not that old because the shelf-life is so short on them. It really comes down to the way that they're prepared and baked. It comes down quality.

The difference between muffins is like the difference between customer database marketing solutions. When I speak to dealers across the nation, there is a good number of you who have some…

Continue

The Necessary Shift from #BigData to #BetterData

Posted by Jon Lamb on September 11, 2014 at 5:12pm 0 Comments

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive industry, we see it used for everything from conquest sales to social media promotions. There's nothing wrong with this except for the fact that most in our industry are only seeing the tip of iceberg. Big data is great but the latest advances in technology make it possible to take advantage of both "big data" as well as "better data".

Many dealers are starting to see the benefits of using their internal databases to drive continued business with the dealership. It's great to go out…

Continue

Why I Recommend LotLinx So Often

Posted by JD Rucker on September 11, 2014 at 2:30am 2 Comments

I had a discussion with a client of ours about LotLinx. For full transparency, we partner with LotLinx to resell their service to our dealers. This was a concern because we had made recommendations to them in the past from companies that we did not partner with and the dealer wanted to know if I could remain unbiased as a reseller.

Anyone who has been following Dealer Authority since we launched last year knows that we research dozens of companies in hopes of selecting who we believe is the best at each digital marketing discipline. Our core products are social media advertising and search engine marketing, but we're often asked by our clients about other services, so it makes sense to be aware of…

Continue

Time For National Pre-Leased Program?

Posted by John Sternal on September 9, 2014 at 8:30am 0 Comments

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

  • The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
  • Industry insiders say 400k leases will be returned this year, creating more inventory for dealers and banks
  • More suprime shoppers are looking for leases
  • A still-strong used market is keeping…
Continue

Cars And Trucks Adjust At Similar Levels

Posted by Black Book on September 8, 2014 at 8:26am 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased with their performance as well. Part of the sales success this past month, and for all of 2014, can be attributed to lease penetration continuing to prosper, as Experian data just reported that 25.3% of all sales were financed as part of a lease contract. This also means used supplies continue to increase, lowering the level of aggressive bidding as there are more desirable units to choose from.

 

Even though it was a short week due to the Labor Day holiday, there was plenty of data…

Continue

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Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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