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Supplier
Larisa Bedgood posted a blog post

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email MarketingPersonalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category…See More
Monday
Jon Floyd updated their profile
Aug 12
Jessica posted a blog post

Avail the Benefits of Online Two Wheelers Insurance

The internet age has made life a lot easier. Almost every task, be it paying your bills, ordering food or booking movie tickets have become a one-click affair.More and more people are resorting to the internet for their work. However, a few still hold faith in the old measures of doing their task. This is true for two reasons, the first being - lack of awareness of computers and second, ignorance about the benefits of online insurance.Benefits of Online InsurancePeople buy insurance to ensure…See More
Aug 11
Raj Dasgupta posted a blog post

Why Should You Buy a Used Luxury Car?

We have come a long way from the days when buying a car meant more seating capacity, four tires, a steering wheel, and a fuel tank. With no special features to offer, cars in the past were merely a piece of metal that took you around the town. But innovation crept in, things changed and the automobiles evolved from just being…See More
Aug 11
John Marsh updated their profile
Aug 10
John Marsh is now a member of Automotive Social
Aug 10

Supplier
Black Book posted blog posts
Aug 9

Supplier
Larisa Bedgood posted a blog post

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online This is according to a new survey released by CDK Global. According to…See More
Aug 9
John Martin is now a member of Automotive Social
Aug 6

Supplier
Black Book posted a blog post

No Major Surprises in Market Movement Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
Aug 2
brian solomon is now a member of Automotive Social
Aug 1
Nathaniel Brown is now a member of Automotive Social
Jul 31

Supplier
Larisa Bedgood posted a blog post

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto ShoppersShopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to …See More
Jul 26
Willian Caden updated their profile
Jul 22
Willian Caden is now a member of Automotive Social
Jul 22

Supplier
Black Book posted a blog post

Seasonal Declines

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
Jul 22

Car Dealer
John Sternal posted a blog post

The Difference Between Lease Incentives vs. Finance Incentives

Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value. “The art of the deal is different between financing and leasing, and the makeup of incentives is no…See More
Jul 22
Jessica posted a blog post

Things to Do When Your Two-Wheeler Insurance Expires

Whenever a two wheeler is taken out to take a ride on road, one thing that a rider must ensure is that he is riding an insured vehicle. It has been made mandatory by the Insurance Regulatory Development Authority of India (IRDAI) that no uninsured vehicle can be brought on the road for driving. If one needs to drive it even for a half a kilometer distance, it has to be on a legally insured vehicle.While it is a must and a serious law to have a vehicle insured, there are still 75% of the…See More
Jul 19

Supplier
Larisa Bedgood posted blog posts
Jul 19

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Blog Posts

Preview CarHub.com – A New Way of Online Car Shopping

Posted by John Sternal on August 26, 2016 at 7:05am 0 Comments

Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match your perfect car).

 

One-stop shopping: The site boasts all the tools and resources car shoppers have come to expect, all in one easy-to-navigate destination that serves as a hub for their automotive needs.

 

NEW features car shoppers will enjoy:

 

Introducing CarHub Connect: The first-ever OBD device offered for free with no…

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ANNUAL SWAPALEASE.COM NFL & CARS SURVEY SHOWS "TESLAS" WOULD MAKE A GOOD NAME FOR AN NFL FRANCHISE

Posted by John Sternal on August 24, 2016 at 2:06pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.

NFL relocation and expansion is on the minds of football experts. According to the survey, most women feel Mustangs, Challengers and Vipers would make the best "car" name for an NFL franchise, whereas most men said Teslas, Vipers and Mustangs. Additionally, when asked to describe which car feature reminds them most of their favorite NFL team, women said "Voice command" and "Blindspot monitoring", while men said "Collision avoidance" and "Vibration sensor notification".

Which NFL team reminds you of a car with a whiny…

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Jumpstart Automotive Group Unveils New Logo, New Name

Posted by John Sternal on August 23, 2016 at 11:03am 0 Comments

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.

The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed Hearst Autos, brands have the power to leverage Jumpstart, Car and Driver, Road & Track, and enthusiast-driven content studio, the blend line, to engage with automotive shoppers from inspiration to purchase.

“The formation of the Hearst Autos division presented an ideal time for us to…

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Broad Declines in Car Segments

Posted by Black Book on August 23, 2016 at 10:56am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shines a spotlight on luxury cars, particularly two-year-old models. Cars in this class are showing significantly weaker retention compared with previous year models in late summer. Interestingly enough, Luxury Cars (-0.61%) fared a little better this past week compared with other luxury segments, such as Prestige Luxury (-1.02%).

“Wholesale values of car segments continue their decline, now at the fastest pace seen this year, while most truck and SUV segments show stability,” said Anil Goyal, Senior Vice President of Automotive Valuation and Analytics.

·       Volume weighted, overall car segment…

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Drive More Sales at Your Dealership with Data-Driven Email Marketing

Posted by Larisa Bedgood on August 22, 2016 at 6:40am 0 Comments

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing requires a much lower investment compared to other marketing channels and gives marketers the broadest reach of all the channels available to them.

  

How Auto Dealers Are Using Email

Benchmark Email conducted a survey analyzing the use and effectiveness of email marketing for…

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Buying a Forklift: Tips to Consider

Posted by Adam Smith on August 18, 2016 at 12:17am 0 Comments

When you are in the market for forklifts, you have one thing in mind and that is to buy the most productive and cost effective forklift for your business. One must spend ample amount of time in researching before they finally buy the forklifts.

The process of purchasing forklift requires a lot of thinking to avoid any mistakes. Forklifts are not just expensive equipment but an asset that adds value to your business.  Therefore, one needs to be careful when acquiring a forklift.

Here are a few tips that help one to buy the best forklift for their business.

Set the list

Setting up the list is the first step when one decides to a forklift for the business. Making the list of requirements helps one to arrive at best forklift models and types.There are rental forklift solutions available which one can choose if they need the forklift for shorter time frame in a day over a shorter time period.

If buying a forklift is necessary then there are many…

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Luxury Segments Values Under Stress

Posted by Black Book on August 16, 2016 at 12:37pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shows that overall car values continued to face significantly higher depreciation compared with trucks, particularly luxury segments. However, the report also takes a look at the last three months of depreciation trends, which illustrates the large difference between many segments (from -1.3% to as high as -7.4%).

“Wholesale values of car segments declined faster, last week, led by…

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Mobility, Car Sharing and the Future of the Automotive Industry

Posted by Larisa Bedgood on August 16, 2016 at 6:28am 0 Comments

Mobility, Car Sharing and the Future of the Automotive Industry

  

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI Researchforecasts that 400 million people will rely on robotic car sharing by 2030. Companies such as Zipcar and Uber are already gaining huge market share, steadily growing in popularity as an alternative to vehicle ownership.

  

Consumers are turning to these alternatives as a means to more efficient vehicle utilization and more affordable transportation.  LA Times reporter Jerry Hirsch is on point with his…

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Are you Managing or Marketing Your Dealership's Online Reputation? What Is The Difference?

Posted by Chris Snellgrove on August 15, 2016 at 3:34pm 0 Comments

August 12, 2016

By: Cary Greenberg, National Director of Sales and Operations

In today’s competitive online marketplace, automotive dealers need to understand the vast difference between reputation management and reputation marketing. It all begins with your current client experience. 

Ask yourself the following question, "On a scale from 1 to 10, what rating would your customers give your store in terms of client experience?"

If your answer is 8 - 10, then congratulations!

  • But now you have to ask yourself, "Are you proactively marketing that experience and letting other potential customers know about your reputation to attract them to your store?"

 If your answer is 7 or below:

  • You need to ask yourself, “Would you like to improve that to a 9 or 10 rating and what would then mean to your business?”

Your dealership' reputation is online…

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MAJORITY OF CAR SHOPPERS & DRIVERS INTERESTED IN 12-MONTH LEASE OFFERS FROM DEALERS

Posted by John Sternal on August 15, 2016 at 1:55pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease. An online survey presented to more than 2,500 drivers across the country shows that roughly 70% of those polled would like lease terms of 24 months or less as an option by their dealer.

The survey was conducted during the month of July, 2016, and was inspired in part by Uber's recent decision to lease cars to drivers in thirty-day increments. As many as 74% of those polled said a thirty-day lease is something they are either "maybe" or "absolutely" interested in. Only nine percent of those polled said they would not be interested in hearing about a short-term lease option from their dealer.

As far as types of vehicles go, men and women differ on the type of vehicle they would want to lease for twelve-month terms. The survey revealed…

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Social Media Marketing Slideshow for Car Dealers

Forum

3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing. Last reply by Alisha Kapoor Nov 29, 2015. 1 Reply

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22, 2014. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23, 2014. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16, 2014. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12, 2014. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22, 2014. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22, 2014. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16, 2014. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10, 2014. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24, 2014. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

On This Day In History

August 27, 1883: Krakatau explodes

The most powerful volcanic eruption in recorded history occurs on Krakatau (also called Krakatoa), a small, uninhabited volcanic island located west of Sumatra in Indonesia, on this day in 1883. Heard 3,000 miles away, the explosions threw five cubic miles of earth 50 miles into the air, created 120-foot tsunamis and killed 36,000 people.

Krakatau exhibited its first stirrings in more than 200 years on May 20, 1883. A German warship passing by reported a seven-mile high cloud of ash and dust over Krakatau. For the next two months, similar explosions would be witnessed by commercial liners and natives on nearby Java and Sumatra. With little to no idea of the impending catastrophe, the local inhabitants greeted the volcanic activity with festive excitement.

On August 26 and August 27, excitement turned to horror as Krakatau literally blew itself apart, setting off a chain of natural disasters that would be felt around the world for years to come. An enormous blast on the afternoon of August 26 destroyed the northern two-thirds of the island; as it plunged into the Sunda Strait, between the Java Sea and Indian Ocean, the gushing mountain generated a series of pyroclastic flows (fast-moving fluid bodies of molten gas, ash and rock) and monstrous tsunamis that swept over nearby coastlines. Four more eruptions beginning at 5:30 a.m. the following day proved cataclysmic. The explosions could be heard as far as 3,000 miles away, and ash was propelled to a height of 50 miles. Fine dust from the explosion drifted around the earth, causing spectacular sunsets and forming an atmospheric veil that lowered temperatures worldwide by several degrees.

Of the estimated 36,000 deaths resulting from the eruption, at least 31,000 were caused by the tsunamis created when much of the island fell into the water. The greatest of these waves measured 120 feet high, and washed over nearby islands, stripping away vegetation and carrying people out to sea. Another 4,500 people were scorched to death from the pyroclastic flows that rolled over the sea, stretching as far as 40 miles, according to some sources.

In addition to Krakatau, which is still active, Indonesia has another 130 active volcanoes, the most of any country in the world.

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