Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
So, you’ve finally qualified for car financing with bad credit? You might have thought that was the hard part, but there’s actually still work to do. Now, you have the task of choosing the exact right car to fit your needs and your budget. Don’t worry, though. Choosing the right car is easy as long as you keep a few simple things in mind.
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies are to be believed, one might come to the conclusion that nothing is actually working anymore.
There are, of course, vendors who will argue that this strategy is dead or that strategy is working just fine, but the "dead or alive" label is always selectively placed on whatever best fits the vendor's product line. If they sell it, then it must work great, right?
The reality is that nothing works because nearly everything is working. I know it sounds…Continue
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.
Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!
Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been to make customers as loyal as possible by giving them a great experience at the dealership and with the occasional follow-up call or birthday card, but that's not enough…Continue
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at this and make terrific money and tons of friends over the years, you’ll fall into a special group. Less than 3% of people who go into the car business last an entire year. You are special. Literally. By definition. Another thing. You could be a lawyer or even a doctor. All those professions take is studying and, POOF you’re a professional! But most doctors and lawyers can’t do what we do!
You have the talent to persuade already.
What’s the point? Virtually…Continue
There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.
All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in these important components. However, the real juice with social media comes in the form of hyper-targeting and driving those shoppers to your website in order to sell them a vehicle.
That's the point, right? We might love to get involved in the community or be a resource that localizes the latest OEM news, but at the end of the day we're here to sell more cars. That's why it's so very important for dealers to take advantage of the targeting and…Continue
Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.
Compact SUVs and all Pickup trucks have held strong pricing positions through the life of their three-year lease terms. Drivers of these vehicles are seeing similar lease-end equity positions felt by drivers of fuel-efficient vehicles three-to-four years ago when those vehicles were in demand by dealers. Today, a still-strong used-vehicle market has continued to drive dealer demand for trucks in good condition. Since most leases are less than three years old with 36,000 miles or less, dealers are offering aggressive buy-back deals to consumers.
The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.
It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.
There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…Continue
Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.
The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar change level to the year ago period of -$77, while the trucks had the largest average segment change level since the week of February 21, 2014. This level of change within the trucks did not really occur with any consistency in 2013 until a little later in the year, around the middle of October and first part of November. We will keep our attention on these segments to see if this level of change will continue overall through the remainder of 2014.
This past week’s level of change…Continue
24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?
Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently leveraged its Collateral Insight Engine technology to compare two different vehicles based on the exact loan terms of 72 months, 5% interest and a 120% loan-to-value ratio.
Based on the data from the example, one achieved a positive equity position in just 37 months, a whole 15 months earlier than the other vehicle (at 52 months). What’s more, the first vehicle had approximately $3000 more equity by month 24 versus that of the second. Knowing the potential loss-given default provides the…
There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.
Why is that? They have the same basic ingredients. There's the freshness component, but even packaged muffins are usually not that old because the shelf-life is so short on them. It really comes down to the way that they're prepared and baked. It comes down quality.
The difference between muffins is like the difference between customer database marketing solutions. When I speak to dealers across the nation, there is a good number of you who have some…
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue
Added by John Sternal on August 27, 2014
Added by Leonard Buchholz on August 26, 2014
Added by John Sternal on August 27, 2014