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CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey (6.5%) are the top five colors and make up 79.9% of the Swapalease.com marketplace. Two additional colors in the grayscale, off-white (0.8%) and light grey (0.7%) also add to the overall universe.
Red is the first color not in the grayscale, sixth most popular overall, and represents 5.2% of total cars. Blue and dark blue are right behind in the seventh and eighth spots at 3.6% and 2.6%, respectively. Purple is last on the list – in the twenty-third position – at 0.1%.
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry suppliers. The conversations so far have been lively and positive. Expectations for 2015 are positive with the automotive industry leading the improving economy.
Throughout the week the…
Two of the 5 tips I appreciated most in this video were Preparation and Automation. Both are necessary for todays high volume car sales.
Watch for the "no strings attached" offer for 20 FREE sales videos towards the end. Enjoy!
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.
“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of Swapalease.com. “We feel that as long as there is a concern with student loans, there will continue to be volatility in credit approval rates in our marketplace.”
Student loans continue to be a factor in lease approvals since leasing is popular with car shoppers under thirty-five years old. And while lease penetration rates have risen to near all-time highs entering 2015, with nearly 30% of all new-vehicle sales now representing leases, credit remains the lifeblood of the lease transaction.…
If you are a person who wants to drive a vehicle every few years, then leasing a car can be your best option. Car leasing lets you drive a vehicle without having to pay a huge amount of money or take out a loan. This can be done by making a small down payment and paying monthly fees for the lease’s term. As the term expires, you are expected to return the vehicle. The following are some tips when leasing a car.
Check for Specials
You can go online to look for featured leasing specials for the month. Typically, vehicle makers advertise deals which feature affordable monthly payments or even zero cash upon signing. Usually, they are likely to provide both. While it can really be tempting to go for low monthly payment, it is definitely a better decision to obtain a deal that has no down payment.…Continue
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.
The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for larger trucks and SUVs. “The fact that we’re seeing an inconsistent pattern into the beginning of 2015 tells us that gas prices aren’t having an across-the-board adverse effect on smaller cars and EV/hybrid vehicle demand,” said Scot Hall, Executive Vice President of Swapalease.com. "Similarly, it also tells us that truck shoppers may not be flocking to every model just because gas prices are extremely low in many places today."
As an example, the Chevrolet Tahoe saw the largest…
Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.
Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior Partner Development Manager and National Accounts Manager. Under these roles he was responsible for relationship sales, product development and OEM customer retention, and he also had an account management focus serving large automobile dealership group partners in Midwest and Central U.S. markets.
“As a pioneer in the online leads industry for automotive dealerships, Activator remains focused on continuing to enhance product offerings to help dealers elevate their customer profit…
Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very popular within the tax refund buyers.
As we looked over the commentary from the Black Book survey personnel that are scattered all over the country visiting the auction lanes, only two comments did not reference good and busy activity, with firming or stable pricing. One indicated the late models were a little down, while another described the 2015 model offerings were not as strong this past week. If there was one other less than positive comment, it wasn’t about market values, but our…
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the shows have done the same for them.
On the Swapalease.com website, 64.3% of men and 59.6% of women said they now look for ways to negotiate with someone looking to transfer out of their car, up from 61.2% and 38.4%, respectively.
Scot Hall, Executive Vice President of Swapalease.com said there is a big takeaway from these stats: “Negotiation still isn’t very fun for many. However, the Internet and popular TV shows based on barter and negotiation have elevated our confidence in…
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