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Latest Activity

Ashley Money is now a member of Automotive Social
14 hours ago
Black Book posted a blog post

BLACK BOOK NAMES CHRIS DU TOIT VP, PRODUCT MANAGEMENT

Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as well as the…See More
14 hours ago
Rajat Tyagi shared their blog post on Facebook
19 hours ago
Rajat Tyagi shared their blog post on Google +1
19 hours ago
Rajat Tyagi promoted Rajat Tyagi's blog post Off Roading in India - What You Need To Know
19 hours ago
Rajat Tyagi posted a blog post

Off Roading in India - What You Need To Know

Among Indians, off-roading is a niche adventure sport, more so because the not everyone can afford off-roading vehicles. Off-roading vehicles are designed to be driven on unpaved roads and rugged terrain. If you aren't very sure about what off-roading is, here’s a brief.Off-RoadingThe term off-roading is…See More
19 hours ago
Black Book posted a blog post

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late March. This week’s…See More
Thursday
John Sternal posted a blog post

“FUTURE OF CAR SHOPPING” SURVEY RESULTS RELEASED WITH INTERESTING FINDINGS

Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous DrivingCINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings, the vast…See More
Mar 24
Virgil Stanphill updated their profile
Mar 23
Profile IconFRANK KWABENA and Rajat Tyagi joined Automotive Social
Mar 23
Virgil Stanphill posted a blog post

The Best Credit Card Processing For Multi-Location Dealers

Computer vs Credit Card TerminalAuto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit card…See More
Mar 23
JD Rucker posted a blog post

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended…See More
Mar 23
Rajat Tyagi posted a blog post

Is Your ATV Ready For A Ride In Great Himalayas?

The Great Himalayas offer terrains for adventure trips like no other. ATV riders flock places like Himachal Pradesh, Kashmir, Uttarakhand, etc. in huge numbers to experience the thrill of off-roading. And because the terrains differ from one another in form, seasoned ATV riders prepare their mighty machines before taking these on the road.…See More
Mar 23
Black Book posted a blog post

Tax Season Strength Starting To Pick Up

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the inaugural issue, covering the latest trends and data impacting the automotive industry here in the middle of…See More
Mar 19
Automotive Social Media shared their blog post on Facebook
Mar 16
Automotive Social Media shared their blog post on Facebook
Mar 16
Automotive Social Media posted a blog post

Influential Content Created and Distributed Across Social Media Channels... The Right Way!

Do you want to be seen as a social media leader in your industry?Is content marketing part of your strategy?Providing valuable content to your audience can help you stand out on social channels.In this article I'll show you six ways to raise your…See More
Mar 16
John Field posted a photo

Tips for Cross-Country Driving

CHOICE VEHICLE RENTALS LTD46b Brampton RoadEastbourne, East SussexUnited Kingdom BN22 9BNTel No. 01323 520353Fax No. 0871 5941810Mobile No. 07939 572417Email Ad. john@choicevehiclerentals.com…
Mar 16
Black Book posted a blog post

The Final Beggs On The Used Car Market

Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right in the middle…See More
Mar 9
FRANK KWABENA is now a member of Automotive Social
Mar 9

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

BLACK BOOK NAMES CHRIS DU TOIT VP, PRODUCT MANAGEMENT

Posted by Black Book on March 31, 2015 at 7:00am 0 Comments

Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.



In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as well as the development of new innovative offerings for the entire group which includes National Auto Research, Veretech Holdings, Inc and Canadian Black Book. He reports directly to Cross.



du Toit joins Black Book from Jacada, Inc., where he was the executive director of Product Management and led the company’s transition from on-premises systems to cloud-based SaaS products. He has worked globally in product development in England, South Africa, and Hong Kong and co-founded a…

Continue

Off Roading in India - What You Need To Know

Posted by Rajat Tyagi on March 31, 2015 at 2:29am 0 Comments

Among Indians, off-roading is a niche adventure sport, more so because the not everyone can afford off-roading vehicles. Off-roading vehicles are designed to be driven on unpaved roads and rugged terrain. If you aren't very sure about what off-roading is, here’s a brief.

Off-Roading

The term off-roading is self explanatory and refers to an in-the-wilds, rugged activity which involves navigating specially designed off-roading vehicles on desert trails, mountain paths and dirt tracks. Off-roading is persued on natural terrains such as dry or shallo river beds, grasslands, rock, mud, snow, gravel and sand, away from paved roads. Variants of this adventure sport includes rock racing,…

Continue

Broad Strength In The Market

Posted by Black Book on March 26, 2015 at 7:25am 0 Comments

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late March.

 

This week’s report highlights the tax season strength found in a diverse set of car and truck segments. Whereas the average tax season period illustrates strength in smaller- and entry-level cars, this year Black Book data shows strength in additional segments such as Entry-Midsize, Full-size and Upper-Midsize car segments. Additionally, Compact SUVs on the truck side are also showing strength this time of year.

 

“The improved economy and still-low gas prices are resulting in broad…

Continue

“FUTURE OF CAR SHOPPING” SURVEY RESULTS RELEASED WITH INTERESTING FINDINGS

Posted by John Sternal on March 24, 2015 at 12:58pm 0 Comments

Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving



CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings, the vast majority of car shoppers today are not excited about car-sharing services, nor autonomous driving.



The online survey, presented to drivers across North America between February 20 – March 15, also showed some key gender differences in how shoppers would like to see the automotive experience in the future. Both men (66%) and women (56%) would most prefer to identify the car they like and then have dealers submit their best bids. However, women (35%) are interested in…

Continue

The Best Credit Card Processing For Multi-Location Dealers

Posted by Virgil Stanphill on March 23, 2015 at 12:02pm 0 Comments

Computer vs Credit Card Terminal

Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit card data).

 

With each new department comes an increased need to consolidate data into one centralized location for ease of reporting and reconciling the day’s activity with whatever DMS is being used. Additional locations magnify the need exponentially! It's not uncommon for multi-location car dealers to be integrating data from 20, 30, 40 or even more…

Continue

Let Data Drive Pretty Much Everything in Your Marketing

Posted by JD Rucker on March 23, 2015 at 6:09am 0 Comments

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later on to talk to someone other than a salesperson to confirm that I heard properly.

They selected their keywords straight from a template. The dealer would tell them the cities and then they would plug in those cities into their keyword template and, VOILA, they had a keyword list to plug into their campaigns.

This is the type of treatment I would expect from an OEM-level provider, but to see it coming from a…

Continue

Is Your ATV Ready For A Ride In Great Himalayas?

Posted by Rajat Tyagi on March 23, 2015 at 12:30am 0 Comments

The Great Himalayas offer terrains for adventure trips like no other. ATV riders flock places like Himachal Pradesh, Kashmir, Uttarakhand, etc. in huge numbers to experience the thrill of off-roading. And because the terrains differ from one another in form, seasoned ATV riders prepare their mighty machines before taking these on the road.

Preparing your ATV – whether it’s a Polaris Phoenix 200 India or Polaris Youth ATV – before undertaking an adventure ride is important for maximum performance of your vehicle as well as your own safety while on the trip. Therefore, it is…

Continue

Tax Season Strength Starting To Pick Up

Posted by Black Book on March 19, 2015 at 7:30pm 0 Comments

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the inaugural issue, covering the latest trends and data impacting the automotive industry here in the middle of March.

 

During typical “Tax Seasons”, valuations for lower-priced cars and trucks start to heat up in the early and middle part of March. However, with the improved economy and mild winter weather, this year’s tax season started a little earlier dating back to late 2014. As a result, buyers and sellers may not see the sharp increases in prices this time of year that they may be accustomed to.…

Continue

Influential Content Created and Distributed Across Social Media Channels... The Right Way!

Posted by Automotive Social Media on March 16, 2015 at 2:47pm 0 Comments

Continue

The Final Beggs On The Used Car Market

Posted by Black Book on March 9, 2015 at 12:10pm 0 Comments

Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.



This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right in the middle of the typical tax season. As we have tracked and reported the used market there was an exceptionally active and strong November and December with a true focus on the models that generally fare better during the first of the year. January results had eight segments with depreciation less than -1.0%. The three best segments were car related and two of those were the Entry Level cars and the Compact Cars, both at -.5%. These are the lowest average price segments that generally get the…

Continue

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3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing Oct 29, 2014. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22, 2014. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23, 2014. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16, 2014. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12, 2014. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22, 2014. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22, 2014. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16, 2014. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10, 2014. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24, 2014. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

Automotive Social Media Daily Newspaper

Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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