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John Field posted a photo
Thursday
John Field updated their profile
Thursday
John Sternal posted a blog post

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands such as…See More
Wednesday
John Sternal posted a blog post

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up. For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet Malibu lease…See More
Dec 15
Black Book posted a blog post

Unusual Seasonal Activity

Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…See More
Dec 15
Scott Tyner and Mike Fox are now friends
Dec 11
Leonard Buchholz posted a blog post

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.And I submit for your consideration that driving a rocket into space and good Customer Service…See More
Dec 9
Black Book posted blog posts
Dec 9
Rob Hagen posted a blog post

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will…See More
Dec 6
Automotive Social Media's 2 blog posts were featured
Dec 6
John Sternal's blog post was featured

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most popular cars…See More
Dec 6
Diane Martha's blog post was featured

Guide in Finding the Perfect Mechanic

Most car lovers are acquainted with the nervousness, whilst having to take their vehicle to the repair shop. You are not worried about the money you have to spend, but anxious how your car will be in the shop, and how it will get fixed and when you can acquire it back. The most noteworthy thing is the searching to find a…See More
Dec 6
JD Rucker's blog post was featured

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
Dec 6
Automotive Social Media shared their blog post on Facebook
Dec 6
Automotive Social Media shared their blog post on Google +1
Dec 6
Automotive Social Media promoted Automotive Social Media's blog post Content for Car Dealers: Automotive RSS Feeds Directory
Dec 6
Automotive Social Media posted blog posts
Dec 6
Automotive Social Media shared their blog post on Facebook
Dec 5
Automotive Social Media promoted Automotive Social Media's blog post Are You Driving Traffic From Facebook To Your Dealer Website?
Dec 5
Automotive Social Media shared their blog post on Google +1
Dec 5

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Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Posted by John Sternal on December 17, 2014 at 8:02am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands such as Chrysler, Mazda, Jeep, GMC, Ford, Buick and Chevrolet. Among luxury brands, Lexus saw its typical seasonal jump in exchange requests.



Year-to-date, Swapalease.com has recorded a lease credit approvals rate of 69.7%, the highest YTD rate since January when 2014 started out with a 70.6% approval rate.



Lease approvals are expected to maintain their recent momentum driven largely by the consumer’s appetite to leverage lease finance options in the showroom. According to…

Continue

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Posted by John Sternal on December 15, 2014 at 11:25am 0 Comments

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet Malibu lease is priced at $246.21 per month, while a new 2014 model is priced at $319.74. The reason the 2015 model   is cheaper in a lease environment has everything to do with the residual, which in most cases will be higher than that of the 2014. A higher residual value equates to a lower monthly payment for the consumer.

 

End-Of-Year Lease Negotiation Tips

 

1: The price of the vehicle (known as the “cap cost”) is the primary point of negotiation on a…

Continue

Unusual Seasonal Activity

Posted by Black Book on December 15, 2014 at 9:06am 0 Comments

Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of totally new products for the US market. A relatively new segment, with a tremendous increase in the number of players, is the Sub-Compact Crossover segment. The Chevy Trax now joins the Nissan Juke, Buick Encore, and Mitsubishi Outlander Sport in this segment. Already announced and soon to be available are the Honda HR-V, Fiat 500X, and Jeep Renegade, and I am sure there will be more.



Another segment with new entries includes the small vans. Ford with the Transit Connect started this…

Continue

7 Strategies for Your Fixed Operations "Space Race"

Posted by Leonard Buchholz on December 9, 2014 at 1:29pm 0 Comments

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service Management is exactly the same. Let me explain why.

Your Fixed Operations Service Business is your rocket ship. In this ship is everything you need to survive when venturing into the hostile environment that is the Customer Service space. In your ship (Service Department) you will find all of your life support systems, everything you need like electrical power, data bases, computer systems and communications.

You communicate with your Customers using phones, text, email and even…

Continue

BLACK BOOK EXPANDS JARED KALFUS’ ROLE TO INCLUDE ACTIVATOR SALES DIVISION LEADERSHIP

Posted by Black Book on December 9, 2014 at 7:03am 0 Comments

Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further   solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.



With twenty years of experience in the automotive industry, Mr. Kalfus joined Black Book in June, 2012, where he began his tenure as Vice President of Automotive Licensing. Mr. Kalfus will remain responsible for overseeing the national sales team focused on licensing Black Book data to automotive OEM’s, Auctions, VAR’s, and marketing companies. He also leads the Black Book Lender Solutions team that supports automotive lenders, finance customers, banks, credit unions and title lenders.



“The…

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Lowest Depreciation In Months

Posted by Black Book on December 8, 2014 at 8:46am 0 Comments

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new car sales could be rubbing off onto portions of the used market. Both the average segment change of the cars at -$40 and the trucks at -$12 are well below year ago levels of -$50 on the trucks and similar on the cars at -$34, and the lowest level of weekly declining change since the May 2, 2014 -$3 with the cars and the -$9 for the trucks for the week of June 6, 2014. These most recent changes were the results of the most average daily adjustments at 2249 per day throughout the week since the…

Continue

Social Content Examples for December 2014

Posted by Rob Hagen on December 6, 2014 at 8:00am 0 Comments

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will give you a list of ideas that you can use on your social networks throughout the month. Please take the time each month to make an additional list of other relevant topics for your local community.

4321 Rules of Facebook Posting

Christmas!!!  …

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Content for Car Dealers: Automotive RSS Feeds Directory

Posted by Automotive Social Media on December 6, 2014 at 3:30am 0 Comments

Car Dealer Content Solutions: Automotive RSS Feeds

Automotive News Answers the Question:

What is an RSS Feed?

RSS (Really Simple Syndication) is a way to receive regularly updated web content and gather it in one place for easy reading. Instead of constantly checking multiple blogs, news sites, podcasts and other sources throughout the day, one can subscribe to feeds with an RSS reader, which will automatically keep itself updated with the latest developments as…

Continue

Are You Driving Traffic From Facebook To Your Dealer Website?

Posted by Automotive Social Media on December 5, 2014 at 6:30pm 0 Comments

Does Your Dealership Website Get Its Fair Share Of Facebook Traffic?

Ralph Paglia asks; Is Your Dealership Website Getting Thousands Of Facebook Referred Visitors Every Month?…

Continue

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Posted by John Sternal on December 4, 2014 at 4:21pm 0 Comments

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.



Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most popular cars on the road. The company reviewed more than 700,000 website searches and consideration patterns from November to the end of December, 2013. With this data, Swapalease.com was able to determine which of today’s most popular luxury brands see the biggest rise in search and consideration activity while the “December To Remember” advertisements run.



During December of 2013, Lexus vehicles saw an increase in search and consideration activity of +0.6% compared with its level of…

Continue

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Forum

3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing Oct 29. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

Automotive Social Media Daily Newspaper

Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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