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Latest Activity

Diane Martha is now a member of Automotive Social
yesterday
JD Rucker posted a blog post

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
yesterday
Black Book posted a blog post

Some Interesting Trends

Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.Even though there were comments from the Black…See More
Monday
Black Book posted a blog post

BLACK BOOK UNVEILS RESULTS FROM MOBILE USABILITY SURVEY

Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and ProfitabilityLAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile technology helps them make decisions 20…See More
Nov 20
John Sternal posted a blog post

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the last three…See More
Nov 18
Design Vehicle Leasing is now a member of Automotive Social
Nov 17
Black Book posted a blog post

Industry insight and a mid-fall market

Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Ricky Beggs and Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional…See More
Nov 17
Kamlesh Thakkar updated their profile
Nov 14
Profile IconKamlesh Thakkar and John Field joined Automotive Social
Nov 14
John Sternal posted a blog post

Most Tesla Lease Exchanges Will Happen In First 4-8 Months

Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.However, a closer look at luxury lease exchange trends on Swapalease.com…See More
Nov 13
John Sternal posted a blog post

16 POPULAR CARS & TRUCKS UNDER $200 PER MONTH IN NOVEMBER; WHICH ONE IS RIGHT FOR YOU?

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze has been a…See More
Nov 12
Sophia Diaz updated their profile
Nov 12
Black Book posted a blog post

Breaking News: Gas Under $3 And No Major Reaction

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs of Black Book. It is the time of the year where I love the crisp cool mornings, the recent changing of the color of the leaves as they go from green, to yellow, red, orange to brown and finally fall to the ground. It is also that time of the year that I don’t get too warm and…See More
Nov 10
Luis Baretto is now a member of Automotive Social
Nov 6
John Sternal posted blog posts
Nov 6
Profile IconBrian Graham, Sayfur Rahman and Sayfur Rahman joined Automotive Social
Nov 5
Black Book posted a blog post

FUEL-EFFICIENT CARS SHOW LARGEST USED CAR DEPRECIATION IN OCTOBER

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw the largest monthly depreciation of the year so far at -2.0% during October. Domestic cars changed the most at -3.2%; import cars changed -2.3%; domestic trucks changed -2.1%; and import trucks changed -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.Two car segments saw at least -4.0% depreciation or…See More
Nov 5
Jeff Glackin shared JD Rucker's blog post on Twitter
Nov 5
Jeff Glackin shared JD Rucker's blog post on Twitter
Nov 5
Jeff Glackin promoted JD Rucker's blog post Social Trendsetters are the Ones that Brands are Reaching through Social Media
Nov 5

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

7 Lessons From My First Year Building an Automotive Startup

Posted by JD Rucker on November 26, 2014 at 9:22am 0 Comments

Most articles like these start off with phrases like, "looking back,…

Continue

Some Interesting Trends

Posted by Black Book on November 24, 2014 at 9:18am 0 Comments

Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.



Even though there were comments from the Black Book survey personnel this past week indicating softness in the market, prices were also described as all over the board, and even steady. It was interesting that for the first time in several weeks there were no comments about the late model, former rental cars being high in no sales.



The two segments with the largest declining adjustments over the past seven weeks, the…

Continue

BLACK BOOK UNVEILS RESULTS FROM MOBILE USABILITY SURVEY

Posted by Black Book on November 20, 2014 at 7:11am 0 Comments

Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and Profitability



LAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile technology helps them make decisions 20 seconds faster. To view complete results of the survey click here.



The Black Book Mobile Usability survey was presented to more than 1,000 automotive dealers, remarketers and other industry professionals who make wholesale and retail inventory procurement decisions. The online survey was conducted from May through June, earlier this year. The responses show that 69% of industry professionals are using one smartphone; another 20% use a smartphone…

Continue

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Posted by John Sternal on November 18, 2014 at 5:55am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.



Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the last three months, approximately 73.4% of all lease applicants have been approved for lease exchanges.



The timing of the lease credit approvals rate is interesting given the proximity to the holiday shopping season and end-of-year auto deals. Consumers are expected to rely on credit for purchases as the end of 2014 nears. Online holiday shopping is expected to reach $89 billion in sales this year and up 13% from a year ago. Auto sales are expected to finish the year strong at…

Continue

Industry insight and a mid-fall market

Posted by Black Book on November 17, 2014 at 9:56am 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Ricky Beggs and Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional remarketing channels. The question might be what is termed traditional remarketing in today’s ever changing market? Multi-platform and the hub selling got more extensive discussion, and so did the comments by many that physical auctions will continue to prosper, and should for many years to come. No matter the venue, technology is going to be a piece of the business from sourcing, consigning, financing and even shipping.



Congratulations to so many who received special recognition during the…

Continue

Most Tesla Lease Exchanges Will Happen In First 4-8 Months

Posted by John Sternal on November 13, 2014 at 11:05am 0 Comments

Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.



However, a closer look at luxury lease exchange trends on Swapalease.com shows most Tesla’s will be transferred within the first 4-8 months.

  • All vehicles on Swapalease.com average an exchange window during the first 12-14 months of vehicle possession.
  • For luxury vehicles similar to the Tesla Model S, such as the BMW 7-Series or Mercedes-Benz S Class, most drivers look to exchange within the first 10-12 months of possession.
  • Swapalease.com believes the exchange window for Tesla’s Model S will be between…
Continue

16 POPULAR CARS & TRUCKS UNDER $200 PER MONTH IN NOVEMBER; WHICH ONE IS RIGHT FOR YOU?

Posted by John Sternal on November 12, 2014 at 6:13am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.



Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze has been a consistently aggressive lease price throughout 2014 and should remain at the top of the list throughout the busy holiday shopping season.



The Volkswagen Jetta 2.0 MT, an entry mid-size vehicle, is second on the list offered at $139 monthly. Volkswagen is known for its attractive lease deals and this particular deal is down slightly from its October price of $204 monthly.



A handful of SUVs and a popular pickup truck are also on the list for under $200 lease offers…

Continue

Breaking News: Gas Under $3 And No Major Reaction

Posted by Black Book on November 10, 2014 at 8:28am 0 Comments

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs of Black Book. It is the time of the year where I love the crisp cool mornings, the recent changing of the color of the leaves as they go from green, to yellow, red, orange to brown and finally fall to the ground. It is also that time of the year that I don’t get too warm and fuzzy about when I often go to the office in the dark and leave to return home in the evening and it is also dark. With this we will find some of the retail lots, especially the independent used dealer, who will shorten his or her hours of operations. Has anyone tried to use this as a reason for softening sales and values this time of the year?



We have finally made it to the national price of gas at the sub $3.00 level, just barely, at $2.99, down $.06 from the prior week and now $.27…

Continue

More Data On Gas Prices Altering Driving Habits

Posted by John Sternal on November 6, 2014 at 11:58am 0 Comments

It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the  automotive world with personal financial consequences.



Walking Away From A Gas-Sipper



Electric (EV) and hybrid vehicle sales have steadily increased since 2012, reaching 88,149 sales so far in 2014. However, with falling gas prices, dealers have recently found it more difficult to move these vehicles out of their lots and onto roads. More buyers are coming in to purchase that truck or SUV they wanted but opted not to get with high gas prices. The demand for and sales of SUVs and trucks has grown 15% from October 2013. However, sales for both Ford’s C-Max and Toyota’s Prius dropped, 22.5% and 13.5%, respectively.…

Continue

FUEL-EFFICIENT CARS SHOW LARGEST USED CAR DEPRECIATION IN OCTOBER

Posted by Black Book on November 5, 2014 at 12:52pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw the largest monthly depreciation of the year so far at -2.0% during October. Domestic cars changed the most at -3.2%; import cars changed -2.3%; domestic trucks changed -2.1%; and import trucks changed -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



Two car segments saw at least -4.0% depreciation or greater during October, the Full-Size Cars (-4.0%) and the Compact Cars (-4.4%). The Full-Size Cars finished the month with an average price of $11,848, and vehicles in this segment include the Chrysler 300, Toyota Avalon, Chevrolet Impala and Nissan Maxima. The Compact Cars finished the month with an average price of $9,327, and vehicles in this segment include the Honda Civic, Chevrolet Cobalt/Cruze, Toyota Corolla and Ford Focus.



For the second straight month, the Compact…

Continue

#AutoMarketing on Twitter

Forum

3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing Oct 29. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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