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Latest Activity

Jon Lamb posted a blog post

Marketing to Your Customer Database is Like Baking a Great Muffin

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and…See More
9 hours ago
Brad Shortridge updated their profile
yesterday
Brad Shortridge is now a member of Automotive Social
yesterday
Thomas ieracitano promoted John Sternal's blog post In Leasing, U.S. Car Dealers Should Follow Canada's Lead
Friday
Thomas ieracitano is now a member of Automotive Social
Friday
Jon Lamb posted a blog post

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.In the automotive industry, we see it used for…See More
Friday
Jeff Glackin commented on JD Rucker's blog post Why I Recommend LotLinx So Often
"And its guaranteed! #Winning"
Thursday
Jeff Glackin commented on JD Rucker's blog post Why I Recommend LotLinx So Often
"Im surprised to hear you say they have no competition....http://dealerauthority.com/wanted-dealers-get-driving-targeted-traffic-website-social-media/ :) Half the cost and likely more effective. "
Thursday
Jeff Glackin promoted JD Rucker's blog post Why I Recommend LotLinx So Often
Thursday
JD Rucker posted a blog post

Why I Recommend LotLinx So Often

I had a discussion with a client of ours about LotLinx. For full transparency, we partner with LotLinx to resell their service to our dealers. This was a concern because we had made recommendations to them in the past from companies…See More
Thursday
Ric McCoy commented on Jon Lamb's blog post Connections before Conquests: Why You Need to Stay in Front of Your Own Customers
"Well said Jon. Thx for sharing."
Wednesday
Ric McCoy promoted Jon Lamb's blog post Connections before Conquests: Why You Need to Stay in Front of Your Own Customers
Wednesday
John Sternal posted a blog post

Time For National Pre-Leased Program?

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levelsIndustry insiders say…See More
Tuesday
Black Book posted blog posts
Sep 8
Camille Forte posted a status
"The Fastest Way to Know if Your Provider is Legitimate - Any Business, Any Industry -Camille Forte for LinkedIn Pulse http://bit.ly/LegitSvc"
Sep 6
Camille Forte updated their profile
Sep 6
Jeff Sterns posted a blog post

Chat Should Fill the Gaps

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.Here are some things that we have found to be true with chat that…See More
Sep 5
Lorenzo Hills is now a member of Automotive Social
Sep 5
Jon Lamb posted a blog post

You Shouldn't Buy Your Suits at Walmart

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a…See More
Sep 3
Charles Rubino posted a blog post

Digital Automotive Marketing for Dealerships and Agencies

Automotive Marketing is Quickly TransformingAutomotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind.  They have no choice: every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid…See More
Sep 3

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Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Marketing to Your Customer Database is Like Baking a Great Muffin

Posted by Jon Lamb on September 14, 2014 at 4:24pm 0 Comments

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.

Why is that? They have the same basic ingredients. There's the freshness component, but even packaged muffins are usually not that old because the shelf-life is so short on them. It really comes down to the way that they're prepared and baked. It comes down quality.

The difference between muffins is like the difference between customer database marketing solutions. When I speak to dealers across the nation, there is a good number of you who have some…

Continue

The Necessary Shift from #BigData to #BetterData

Posted by Jon Lamb on September 11, 2014 at 5:12pm 0 Comments

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive industry, we see it used for everything from conquest sales to social media promotions. There's nothing wrong with this except for the fact that most in our industry are only seeing the tip of iceberg. Big data is great but the latest advances in technology make it possible to take advantage of both "big data" as well as "better data".

Many dealers are starting to see the benefits of using their internal databases to drive continued business with the dealership. It's great to go out…

Continue

Why I Recommend LotLinx So Often

Posted by JD Rucker on September 11, 2014 at 2:30am 2 Comments

I had a discussion with a client of ours about LotLinx. For full transparency, we partner with LotLinx to resell their service to our dealers. This was a concern because we had made recommendations to them in the past from companies that we did not partner with and the dealer wanted to know if I could remain unbiased as a reseller.

Anyone who has been following Dealer Authority since we launched last year knows that we research dozens of companies in hopes of selecting who we believe is the best at each digital marketing discipline. Our core products are social media advertising and search engine marketing, but we're often asked by our clients about other services, so it makes sense to be aware of…

Continue

Time For National Pre-Leased Program?

Posted by John Sternal on September 9, 2014 at 8:30am 0 Comments

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

  • The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
  • Industry insiders say 400k leases will be returned this year, creating more inventory for dealers and banks
  • More suprime shoppers are looking for leases
  • A still-strong used market is keeping…
Continue

Cars And Trucks Adjust At Similar Levels

Posted by Black Book on September 8, 2014 at 8:26am 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased with their performance as well. Part of the sales success this past month, and for all of 2014, can be attributed to lease penetration continuing to prosper, as Experian data just reported that 25.3% of all sales were financed as part of a lease contract. This also means used supplies continue to increase, lowering the level of aggressive bidding as there are more desirable units to choose from.

 

Even though it was a short week due to the Labor Day holiday, there was plenty of data…

Continue

USED VEHICLE PRICING STRENGTH REVERSES COURSE IN AUGUST LED BY TRUCKS

Posted by Black Book on September 8, 2014 at 6:47am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



The lower depreciation rate in August counters the expected seasonal pattern, particularly since the new 2015 models typically force larger depreciation on late-model units this month, and second-half depreciation is still expected to accelerate through the remainder of 2014.



For the second-straight month, Full-Size Passenger Vans showed the strongest monthly retention, recording +0.1% and the only segment showing positive change (Dodge Sprinter, Ford E-Series, Chevrolet G-Series). Compact SUVs saw the…

Continue

Chat Should Fill the Gaps

Posted by Jeff Sterns on September 5, 2014 at 6:43pm 0 Comments

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have found to be true with chat that dealers should keep in mind when they determine how to position chat in their digital marketing.

1. Stop Asking for Contact Information Up Front

A few months ago I saw an analogy in a blog post that positioned this statement in the right context. To paraphrase: You wouldn't have your receptionist answer the phone by saying, "Thank you for calling, may I have your name, phone number, and email address, please?"

Help first. Answer their questions…

Continue

You Shouldn't Buy Your Suits at Walmart

Posted by Jon Lamb on September 3, 2014 at 8:17pm 0 Comments

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a place that specializes in them.

That's why it concerns me when I hear from dealers who are marketing to their customer database or even to conquest lists through their one-stop-shop providers like CRM companies. I'm not trying to start a way with any of these companies, but it simply doesn't make sense to perform one of the most important and detail-driven marketing practices through systems that simply aren't designed to handle…

Continue

Digital Automotive Marketing for Dealerships and Agencies

Posted by Charles Rubino on September 3, 2014 at 11:30am 0 Comments

Automotive Marketing is Quickly Transforming

Automotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind.  They have no choice: automotive marketing 300x199 Digital Automotive Marketing for Dealerships and Agencies every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid growth of technology, there are more ways than ever of engaging potential consumers and then drawing them into the showroom.  Whether the dealership itself handles its own marketing or trusts it to the expertise and manpower of an automotive marketing agency, the goals are still the same: bring in sales and build revenue, whether through new car sales, used car sales, or automotive services.  But the means of attracting these sales are undergoing a major shift.  …

Continue

In Leasing, U.S. Car Dealers Should Follow Canada's Lead

Posted by John Sternal on September 3, 2014 at 8:23am 0 Comments

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:

  • Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)
  • Leasing transfers between individuals are handled at the dealership, not by individuals
  • Dealers can immediately sell the outgoing lessee into a new vehicle right on the spot
  • Dealers charge their own fee for lease transfer processing
  • Faster transfer process and revenue opportunities from service arrangements for both customers

Consumers have benefits as well under the Canadian model. Customers appreciate extra assistance from the dealership and enjoy the fact that it is…

Continue

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Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

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You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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