Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we report the used market on a daily basis. At the convention Black Book was a sponsor of the initial Pedal Car Auction, created to help raise money for the NAAA Warren Young Sr Scholastic Foundation, Inc. The auction raised over ten times its stated goal of $50,000. Yes, over $556,000 was raised through the auctioning of eleven, one-of-a-kind pedal cars, with electricity in the air throughout the auction. The numbers at Barrett Jackson can’t match the $102,000 one of these cars brought, as these don’t…Continue
In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.
The nationwide online marketplace helps match people wanting out of their car lease with others around the country interested in picking up the remainder of the contract. In addition to standard vehicle features and contractual terms, drivers can post pictures of their car as well as thorough descriptions of the vehicle in order to entice interested buyers.
According to Swapalease.com, approximately seven out of every ten ads posted by men offer more and higher quality internal and external photos of the vehicle. Also, these ads offer detailed personal descriptions of the car’s…
Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).
This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies, combined with the risk management benefits of Black Book Lender Solutions insight, helps auto lenders remain ultra competitive and focused on profitable growth opportunities.
Many of today’s leading auto lenders are leveraging vehicle values from Black Book Lender Solutions, with data that is fully integrated into loan origination systems powered by some of the most notable providers: defi SOLUTIONS, Fidelity, Crif Lending Solutions, Argo Data Resources Corp, Meridian Link, Allied…
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t screw it up!
The number one reason people will unlike a page on Facebook is because the posts are uninteresting. People go to Facebook to be entertained, to find things that add value to their lives, and to interact with people who make them happy.
Show some personality in your interactions on Facebook. Let people get to know who you really are. Share pictures of people in the dealership having some fun! How many car salespeople can you fit in a…Continue
Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.
Properly positioned and managed chat on dealer websites can definitely be great for getting more leads. However, there are passive services out there, the ones that are pretty much contact forms with different branding, that are not generating more leads. They're simply capturing the leads from people who would have used a different method of contact whether there was chat on the website or not.
As we detailed on a post we titled, "…Continue
Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your business.
Social media has given people an unheard of platform on which to air their grievances. If people feel like their concern is not being met person to person, oftentimes they will take their issues to the internet in the form of a Facebook post, tweet, or review site.
This is especially true for car dealerships as there is an inherent overall negative opinion of them. It has always amazed me that people may have had a great experience buying their last car, but all they want to talk about is the…Continue
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if they're getting the same SEO that's given to hundreds or thousands of other dealers. Even if you believe the argument that SEO is scalable (which it isn't when done properly) then you definitely can't believe that two dealers of the same brand in the same metro can both get excellent SEO from the same company.
There's only one listing that can be ranked #1 for any given search. The math isn't hard. If a company is willing to do…Continue
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.
Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.
The Chevrolet Double Cab LT pickup saw the largest discounted price in September compared with August, falling 45.9%. The current lease deal is offered at $199.00 monthly, compared with $368.14 the previous month. The Chevrolet Equinox 2WD LS has a lease deal offered at $168.00 monthly, compared with $305.21 the previous month (a -44.9% discount). Both are being offered with $0 cash down.…
Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the fall market. The only thing that to me was not indicative of a really weaker valuation trend in the market was that 24% of the 1850 vehicles adjusted each day throughout the week were increases to the most recently published values. That is not an overly large level, but it is greater than any week since the week ending July 11, 2014, which came in at 27%. Last year for this time through the…Continue
It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue