Automotive Social Media Marketing

Social Networking and Marketing Strategy for Car Dealers

Automotive Social Media Marketing is a "Best Practice" exchange for the strategies and tactics car dealers use to leverage social networks

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Automotive Social Media's blog post was featured

Content Marketing Best Practices for Car Dealers

Automotive Leads All Business Categories in Customer Engagement via Social MediaRecommendations and Detailed Examples of Content Marketing Best Practices for Car Dealers and Automotive Marketing…See More
18 hours ago
Automotive Social Media shared their blog post on Facebook
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Automotive Social Media promoted Automotive Social Media's blog post Conent Marketing Best Practices for Car Dealers
19 hours ago
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Automotive Social Media shared their blog post on Facebook
19 hours ago
Automotive Social Media posted a blog post

Content Marketing Best Practices for Car Dealers

Automotive Leads All Business Categories in Customer Engagement via Social MediaRecommendations and Detailed Examples of Content Marketing Best Practices for Car Dealers and Automotive Marketing…See More
19 hours ago
Black Book posted a blog post

Gas Prices Decline And So Does The Market

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and -$45.…See More
yesterday
JD Rucker posted a blog post

You're Probably Missing the Real Value of Social Media

Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.This is the best thing that…See More
Saturday
Black Book posted a blog post

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPERCIATION REPORT

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report. According to Black Book, both new and used vehicle markets are seeing positive growth…See More
Thursday
Arthur Salguero commented on Black Book's blog post Used Car Market Is Active With Greater Weakness
"Industry of the used cars is beginning to weaken because most of the people are buying used car parts instead. If people are getting used car parts at decent price they would simply buy it and get their car’s old parts replaced than buying a…"
Jul 15
JD Rucker posted a blog post

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences,…See More
Jul 15
Stephanie Young posted a blog post

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.We already understand that a single loyal customer is worth more than…See More
Jul 14
Jon Lamb posted a blog post

Hit Your Customers More than Once with Messages of Loyalty

Customer loyalty is a tough cookie to crack nowadays. It's not like before when things were more predictable, when you could make assumptions about timing and situations. Today, you never know when the situation will change to where someone is in the market to buy a car immediately. The standard buying cycle has been…See More
Jul 13
Arthur Salguero commented on Pat McKemy's blog post Be Your Own Windshield Mechanic
"Buying a car is not all one should know at least some essential car maintenance and car repairs. Because if you are stuck in some emergency situation you will have to fix your car on your own. That is why learning some car maintenance is important.…"
Jul 11
Automotive Social Media posted a blog post

Dean Evans Becomes CEO of LotLinx

Dean Evans is now the new CEO of automotive marketing software company LotLinx... Evans is the former Chief Marketing Officer (CMO) for both Dealer.com and then Subaru of America. Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running LotLinx since the end of 2012, before the company was launched. Evans says that Knight…See More
Jul 10
Stephanie Young's 2 blog posts were featured
Jul 10
Jeff Sterns's blog post was featured

The Power to Change Beliefs

Now, sometimes during a class or seminar I’m conducting I’ll get asked “Jeff, can’t you just share the secrets to selling? The tricks, shortcuts, or just some really good closes?” The answer is, “Sure.” I’ve done it thousands of times. I’ve even trained competing dealers while I was employed by one of them! I’ve trained…See More
Jul 10
JD Rucker's 2 blog posts were featured
Jul 10
Jon Lamb's 2 blog posts were featured
Jul 10

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Content Marketing Best Practices for Car Dealers

Posted by Automotive Social Media on July 21, 2014 at 6:30pm 0 Comments

Automotive Leads All Business Categories in Customer Engagement via Social Media

Recommendations and Detailed Examples of Content Marketing Best Practices for Car Dealers and Automotive Marketing Professionals

Founder and Digital Strategist with Linked Media Group.…

Continue

Gas Prices Decline And So Does The Market

Posted by Black Book on July 21, 2014 at 1:41pm 0 Comments

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and -$45. This past week at the -$68 change was the largest declining movement since the week ending January 24, 2014 at -$72. For comparison purposes, the year ago change level was only -$41. After such a strong Spring market, the remainder of the year may possibly see slightly larger declines as compared with typical seasonal patterns.

 

The smallest dollar level declining segment this past week within the cars was the Compact Cars at -$33. This has also been the…

Continue

You're Probably Missing the Real Value of Social Media

Posted by JD Rucker on July 18, 2014 at 7:53pm 0 Comments

Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.

This is the best thing that happened for automotive social media. The spam once kept great posts from being seen has all but vanished. Now, those who invest a little money into exposing their message are rewarded with views. The only casualty - good engagement for high-quality organic posts. Everything comes at a cost.

All of this is fine, but the real value that dealers can get from their social media presence is actually something that very, very few are doing. In fact, we're finding that…

Continue

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPERCIATION REPORT

Posted by Black Book on July 17, 2014 at 12:04pm 0 Comments

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million units this year and at least 16.5 million in 2015. “As a result, annual depreciation levels on used vehicles will begin climbing to roughly 13% in 2014 and 15% in 2015,” said Black Book Senior Vice President and Editorial Director, Ricky Beggs.



Among the highlights from the…

Continue

Suckered into Social Media Advertising (and that’s not a bad thing)

Posted by JD Rucker on July 15, 2014 at 1:33am 0 Comments

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come up with the very best way to reach the people. Just a few years ago, it was exciting to be in the social media marketing world.

Things have changed. Many of my contemporaries who have been working in social media for nearly a decade have talked to me lately about how it’s all going downhill, how organic reach is gone and that the pay-to-play model has ruined the industry. They say things like “money makes the crap float to…

Continue

Auto Sales Training: Building Human to Human Transactions

Posted by Stephanie Young on July 14, 2014 at 10:04am 0 Comments

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal customer is worth more than a hundred hot sales leads.  Most business also embrace the concept that brand reputation goes beyond a logo and into the experience of consumers and their subsequent emotions.  So how can businesses train their sales and management staffs to move beyond the transactional relationship and into a partnership with client opportunities or a Human to Human (H2H) relationship?

 

Here…

Continue

Hit Your Customers More than Once with Messages of Loyalty

Posted by Jon Lamb on July 13, 2014 at 8:00pm 0 Comments

Customer loyalty is a tough cookie to crack nowadays. It's not like before when things were more predictable, when you could make assumptions about timing and situations. Today, you never know when the situation will change to where someone is in the market to buy a car immediately. The standard buying cycle has been replaced by a chaotic weaving of changes to job, relationships, and circumstance.

Another thing has changed. People are not inherently loyal to any particular dealership. Sure, there are regular customers who will only buy a car from one dealership, but the number of people who self-maintain loyalty is going down. Today, every customer is a free agent waiting to happen and the only way you can keep them from jumping ship is to be in front of them regularly.

The bad…

Continue

Dean Evans Becomes CEO of LotLinx

Posted by Automotive Social Media on July 10, 2014 at 10:30pm 0 Comments

Dean Evans is now the new CEO of automotive marketing software company LotLinx...

Evans is the former Chief Marketing Officer (CMO) for both Dealer.com and then Subaru of America.

Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running LotLinx since the end of 2012, before the company was launched. Evans says that Knight remains with the company as COO. Evans was quoted in an interview with Automotive News that LotLinx approached him a few months ago while he was still serving as CMO at Subaru.

“It’s really exciting to go from a corporate job to a smaller company,” Evans said. “I’ve been assessing the business model, the…

Continue

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Posted by John Sternal on July 9, 2014 at 1:30pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com Lease Price Report.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.



GM also owns the third-largest lease price drop in June, the Chevrolet Cruze LT, at $159 monthly on a new lease and down from $226 offered in May. All three GM lease deals are being offered with $0 down on terms of 36 or 39 months.



Two GM…

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The Recruiting Campaign-Brand Image Correlation

Posted by Stephanie Young on July 8, 2014 at 7:13am 0 Comments

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your company brand while recruiting for sales and management staff.

1. Enhance Your Brand

A logo, tagline, phone number and website are just the corner stones to creating a powerful brand when recruiting candidate.  It is important to remember that they might be a job seeker, but they are probably also a…

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Forum

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

Window Tint Laws in California

Started by Pat McKemy in Social Media Marketing Nov 18, 2013. 0 Replies

What are the Window Tint Laws in California? What are the laws that you need to keep in mind to stay on the safe side of law in California? Here is the link to the blog that discusses everything…Continue

Tags: California, in, Laws, Tint, Window

How to tell if your windshield can be repaired or does it need replacing?

Started by Pat McKemy in Social Media Marketing Jul 10, 2013. 0 Replies

Some small stone chips or star breaks can be repaired saving you and your insurance company the costs of replacing the windshield. What are the other conditions of the windshield cracks that can be…Continue

Tags: Replacement, Windshield, Repair, Glass, Auto

How can auto glass aids up in Road Safety?

Started by Pat McKemy in Social Media Marketing Jun 20, 2013. 0 Replies

How a rolling small rock or other hard material on hitting the windshield cause a crack and spider-web outward instead of shattering? what is the basic reason the auto glass doesn't break completely?Continue

Tags: Windshield, Repair, Glass, Auto

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

Top Content 

1 Cleanse and Append: The Keys to Marketing to Your Customer Database

Cleanse and Append: The Keys to Marketing to Your Customer Database

Added by Jon Lamb on July 1, 2014

2 Used Car Market Is Active With Greater Weakness

Used Car Market Is Active With Greater Weakness

Added by Black Book on June 30, 2014

3 Be Your Own Windshield Mechanic

Be Your Own Windshield Mechanic

Added by Pat McKemy on April 11, 2012

4 Smart Tips to Maintain Car Fluids

Smart Tips to Maintain Car Fluids

Added by Pat McKemy on September 27, 2013

5 IMAG0123

IMAG0123

Added by David C. Atkin on July 1, 2014

6 IMAG0065

IMAG0065

Added by David C. Atkin on July 1, 2014

7 IMAG0117

IMAG0117

Added by David C. Atkin on July 1, 2014

8 opelgt3

opelgt3

Added by David C. Atkin on July 1, 2014

9 opelgt5

opelgt5

Added by David C. Atkin on July 1, 2014

10 IMAG0119

IMAG0119

Added by David C. Atkin on July 1, 2014

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

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