Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.
Why is that? They have the same basic ingredients. There's the freshness component, but even packaged muffins are usually not that old because the shelf-life is so short on them. It really comes down to the way that they're prepared and baked. It comes down quality.
The difference between muffins is like the difference between customer database marketing solutions. When I speak to dealers across the nation, there is a good number of you who have some…
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive industry, we see it used for everything from conquest sales to social media promotions. There's nothing wrong with this except for the fact that most in our industry are only seeing the tip of iceberg. Big data is great but the latest advances in technology make it possible to take advantage of both "big data" as well as "better data".
Many dealers are starting to see the benefits of using their internal databases to drive continued business with the dealership. It's great to go out…
I had a discussion with a client of ours about LotLinx. For full transparency, we partner with LotLinx to resell their service to our dealers. This was a concern because we had made recommendations to them in the past from companies that we did not partner with and the dealer wanted to know if I could remain unbiased as a reseller.
Anyone who has been following Dealer Authority since we launched last year knows that we research dozens of companies in hopes of selecting who we believe is the best at each digital marketing discipline. Our core products are social media advertising and search engine marketing, but we're often asked by our clients about other services, so it makes sense to be aware of…Continue
Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:
Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased with their performance as well. Part of the sales success this past month, and for all of 2014, can be attributed to lease penetration continuing to prosper, as Experian data just reported that 25.3% of all sales were financed as part of a lease contract. This also means used supplies continue to increase, lowering the level of aggressive bidding as there are more desirable units to choose from.
Even though it was a short week due to the Labor Day holiday, there was plenty of data…Continue
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
The lower depreciation rate in August counters the expected seasonal pattern, particularly since the new 2015 models typically force larger depreciation on late-model units this month, and second-half depreciation is still expected to accelerate through the remainder of 2014.
For the second-straight month, Full-Size Passenger Vans showed the strongest monthly retention, recording +0.1% and the only segment showing positive change (Dodge Sprinter, Ford E-Series, Chevrolet G-Series). Compact SUVs saw the…
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have found to be true with chat that dealers should keep in mind when they determine how to position chat in their digital marketing.
A few months ago I saw an analogy in a blog post that positioned this statement in the right context. To paraphrase: You wouldn't have your receptionist answer the phone by saying, "Thank you for calling, may I have your name, phone number, and email address, please?"
Help first. Answer their questions…Continue
There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a place that specializes in them.
That's why it concerns me when I hear from dealers who are marketing to their customer database or even to conquest lists through their one-stop-shop providers like CRM companies. I'm not trying to start a way with any of these companies, but it simply doesn't make sense to perform one of the most important and detail-driven marketing practices through systems that simply aren't designed to handle…
Automotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind. They have no choice: every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid growth of technology, there are more ways than ever of engaging potential consumers and then drawing them into the showroom. Whether the dealership itself handles its own marketing or trusts it to the expertise and manpower of an automotive marketing agency, the goals are still the same: bring in sales and build revenue, whether through new car sales, used car sales, or automotive services. But the means of attracting these sales are undergoing a major shift. …Continue
When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:
Consumers have benefits as well under the Canadian model. Customers appreciate extra assistance from the dealership and enjoy the fact that it is…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue
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