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Automotive Social Media Marketing is a "Best Practice" exchange for the strategies and tactics car dealers use to leverage social networks

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Latest Activity

Automotive Social Media posted songs
8 hours ago
Rob Hagen is now a member of Automotive Social Media Marketing
10 hours ago
Black Book posted a blog post

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…See More
12 hours ago
Jon Lamb posted a blog post

Killing 3 Birds with One Stone in Advertising and Marketing

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years…See More
Friday
Jeff Sterns posted a blog post

Working with Purpose in the Automotive Industry

“Ah, to come to the end of one’s life and realize one has never lived.”— Henry David ThoreauIs life just happening to you or are you living it on purpose? Does your life and income depend upon the direction of the wind? Is it fate? Or will you pull it?You can decide what you want, add some character (doing something you committed…See More
Friday
Profile IconDebra DiPietro and Anna Vasilyeva joined Automotive Social Media Marketing
Wednesday
Black Book posted a blog post

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries. Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the banking industry,…See More
Wednesday
John Sternal posted a blog post

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start. Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here…See More
Wednesday
Automotive Social Media's 2 albums were featured
Wednesday
Automotive Social Media's 2 groups were featured
Wednesday
Automotive Social Media's video was featured

How to Use Social Media to Generate Leads

Learn how HubSpot's all-in-one, inbound marketing software can help you generate leads and measure the ROI of social media.
Wednesday
Automotive Social Media shared their video on Twitter
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Automotive Social Media's 2 blog posts were featured
Wednesday
JD Rucker's 2 blog posts were featured
Wednesday
Stephanie Young's blog post was featured

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.We already understand that a single loyal customer is worth more than…See More
Wednesday
Jon Lamb's blog post was featured

Hit Your Customers More than Once with Messages of Loyalty

Customer loyalty is a tough cookie to crack nowadays. It's not like before when things were more predictable, when you could make assumptions about timing and situations. Today, you never know when the situation will change to where someone is in the market to buy a car immediately. The standard buying cycle has been…See More
Wednesday
Automotive Social Media shared their blog post on Facebook
Jul 21
Automotive Social Media promoted Automotive Social Media's blog post Conent Marketing Best Practices for Car Dealers
Jul 21
Automotive Social Media shared their blog post on Twitter
Jul 21

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Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Summer Market In Full Force While Heading To Fall

Posted by Black Book on July 28, 2014 at 8:22am 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old models are again needed for the retail market. If you are looking for some twelve to eighteen month old off rental units you are looking at a segment of the market that might just be the most unstable in value right now. To understand this market movement, just remember to look at the calendar and you see August and September bringing us another model year into the market. Overall the market is…

Continue

Killing 3 Birds with One Stone in Advertising and Marketing

Posted by Jon Lamb on July 25, 2014 at 10:21am 0 Comments

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years ago when the digital spend was much smaller than the traditional spend at most dealerships. Today's modern marketing strategies combine rather than separate the messages that are put out on the different channels.

In fact, the only real difference between digital and traditional marketing is the difference in venue. Otherwise, a holistic approach is the right way to go.

This isn't a blanket statement that I'm making without understanding. I've seen the…

Continue

Working with Purpose in the Automotive Industry

Posted by Jeff Sterns on July 25, 2014 at 10:08am 0 Comments

“Ah, to come to the end of one’s life and realize one has never lived.”



— Henry David Thoreau

Is life just happening to you or are you living it on purpose? Does your life and income depend upon the direction of the wind? Is it fate? Or will you pull it?

You can decide what you want, add some character (doing something you committed to long after the feeling that had you originally commit wore off), follow some rules for success and start ticking off your goals as you achieve them.

 

When I was in my early teens, I moved to Florida with my family. I had just moved from the town I was born in and was a bit lonely, but had a few pen pals. One was a girl named Lisa, whom I…

Continue

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Posted by Black Book on July 23, 2014 at 11:43am 0 Comments

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.



Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the banking industry, including senior risk positions at Bank of America and senior marketing positions at Citigroup. Most recently, he served as the COO and CFO of Corserv Solutions, a company he co-founded in 2009 that provides credit card portfolio services and analytics to community financial institutions.



“Our customers rely on Black Book for the industry’s most accurate data to help them make profitable business decisions each day,” said Tom Cross, President of Black Book. “With the…

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WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Posted by John Sternal on July 23, 2014 at 7:06am 0 Comments

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here to view complete results of a survey conducted throughout the month of June, 2014, presented to more than 1,000 drivers across the U.S., to gain insight into online shopping for a new lease.



Key Highlights

  • When researching online to buy a car, the majority of men prefer KBB.com (72.2%), while women prefer Craigslist.org (66.1%). Swapalease.com executives believe this is because women are more familiar and comfortable with Craigslist having used…
Continue

Content Marketing Best Practices for Car Dealers

Posted by Automotive Social Media on July 21, 2014 at 6:30pm 0 Comments

Automotive Leads All Business Categories in Customer Engagement via Social Media

Recommendations and Detailed Examples of Content Marketing Best Practices for Car Dealers and Automotive Marketing Professionals

Founder and Digital Strategist with Linked Media Group.…

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Gas Prices Decline And So Does The Market

Posted by Black Book on July 21, 2014 at 1:41pm 0 Comments

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and -$45. This past week at the -$68 change was the largest declining movement since the week ending January 24, 2014 at -$72. For comparison purposes, the year ago change level was only -$41. After such a strong Spring market, the remainder of the year may possibly see slightly larger declines as compared with typical seasonal patterns.

 

The smallest dollar level declining segment this past week within the cars was the Compact Cars at -$33. This has also been the…

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You're Probably Missing the Real Value of Social Media

Posted by JD Rucker on July 18, 2014 at 7:53pm 0 Comments

Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.

This is the best thing that happened for automotive social media. The spam once kept great posts from being seen has all but vanished. Now, those who invest a little money into exposing their message are rewarded with views. The only casualty - good engagement for high-quality organic posts. Everything comes at a cost.

All of this is fine, but the real value that dealers can get from their social media presence is actually something that very, very few are doing. In fact, we're finding that…

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BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPERCIATION REPORT

Posted by Black Book on July 17, 2014 at 12:04pm 0 Comments

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million units this year and at least 16.5 million in 2015. “As a result, annual depreciation levels on used vehicles will begin climbing to roughly 13% in 2014 and 15% in 2015,” said Black Book Senior Vice President and Editorial Director, Ricky Beggs.



Among the highlights from the…

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Suckered into Social Media Advertising (and that’s not a bad thing)

Posted by JD Rucker on July 15, 2014 at 1:33am 0 Comments

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come up with the very best way to reach the people. Just a few years ago, it was exciting to be in the social media marketing world.

Things have changed. Many of my contemporaries who have been working in social media for nearly a decade have talked to me lately about how it’s all going downhill, how organic reach is gone and that the pay-to-play model has ruined the industry. They say things like “money makes the crap float to…

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Forum

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

Window Tint Laws in California

Started by Pat McKemy in Social Media Marketing Nov 18, 2013. 0 Replies

What are the Window Tint Laws in California? What are the laws that you need to keep in mind to stay on the safe side of law in California? Here is the link to the blog that discusses everything…Continue

Tags: California, in, Laws, Tint, Window

How to tell if your windshield can be repaired or does it need replacing?

Started by Pat McKemy in Social Media Marketing Jul 10, 2013. 0 Replies

Some small stone chips or star breaks can be repaired saving you and your insurance company the costs of replacing the windshield. What are the other conditions of the windshield cracks that can be…Continue

Tags: Replacement, Windshield, Repair, Glass, Auto

How can auto glass aids up in Road Safety?

Started by Pat McKemy in Social Media Marketing Jun 20, 2013. 0 Replies

How a rolling small rock or other hard material on hitting the windshield cause a crack and spider-web outward instead of shattering? what is the basic reason the auto glass doesn't break completely?Continue

Tags: Windshield, Repair, Glass, Auto

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Top Content 

1 Cleanse and Append: The Keys to Marketing to Your Customer Database

Cleanse and Append: The Keys to Marketing to Your Customer Database

Added by Jon Lamb on July 1, 2014

2 Used Car Market Is Active With Greater Weakness

Used Car Market Is Active With Greater Weakness

Added by Black Book on June 30, 2014

3 Be Your Own Windshield Mechanic

Be Your Own Windshield Mechanic

Added by Pat McKemy on April 11, 2012

4 opelgt9

opelgt9

Added by David C. Atkin on July 1, 2014

5 opelgt5

opelgt5

Added by David C. Atkin on July 1, 2014

6 IMAG0073

IMAG0073

Added by David C. Atkin on July 1, 2014

7 IMAG0112

IMAG0112

Added by David C. Atkin on July 1, 2014

8 IMAG0117

IMAG0117

Added by David C. Atkin on July 1, 2014

9 IMAG0119

IMAG0119

Added by David C. Atkin on July 1, 2014

10 IMAG0069

IMAG0069

Added by David C. Atkin on July 1, 2014

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

YouTube

 
 
 

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