Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late March.
This week’s report highlights the tax season strength found in a diverse set of car and truck segments. Whereas the average tax season period illustrates strength in smaller- and entry-level cars, this year Black Book data shows strength in additional segments such as Entry-Midsize, Full-size and Upper-Midsize car segments. Additionally, Compact SUVs on the truck side are also showing strength this time of year.
“The improved economy and still-low gas prices are resulting in broad…
Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving
CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings, the vast majority of car shoppers today are not excited about car-sharing services, nor autonomous driving.
The online survey, presented to drivers across North America between February 20 – March 15, also showed some key gender differences in how shoppers would like to see the automotive experience in the future. Both men (66%) and women (56%) would most prefer to identify the car they like and then have dealers submit their best bids. However, women (35%) are interested in…
Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit card data).
With each new department comes an increased need to consolidate data into one centralized location for ease of reporting and reconciling the day’s activity with whatever DMS is being used. Additional locations magnify the need exponentially! It's not uncommon for multi-location car dealers to be integrating data from 20, 30, 40 or even more…Continue
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later on to talk to someone other than a salesperson to confirm that I heard properly.
They selected their keywords straight from a template. The dealer would tell them the cities and then they would plug in those cities into their keyword template and, VOILA, they had a keyword list to plug into their campaigns.
This is the type of treatment I would expect from an OEM-level provider, but to see it coming from a…Continue
The Great Himalayas offer terrains for adventure trips like no other. ATV riders flock places like Himachal Pradesh, Kashmir, Uttarakhand, etc. in huge numbers to experience the thrill of off-roading. And because the terrains differ from one another in form, seasoned ATV riders prepare their mighty machines before taking these on the road.
Preparing your ATV – whether it’s a Polaris Phoenix 200 India or Polaris Youth ATV – before undertaking an adventure ride is important for maximum performance of your vehicle as well as your own safety while on the trip. Therefore, it is…Continue
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the inaugural issue, covering the latest trends and data impacting the automotive industry here in the middle of March.
During typical “Tax Seasons”, valuations for lower-priced cars and trucks start to heat up in the early and middle part of March. However, with the improved economy and mild winter weather, this year’s tax season started a little earlier dating back to late 2014. As a result, buyers and sellers may not see the sharp increases in prices this time of year that they may be accustomed to.…Continue
Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.
This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right in the middle of the typical tax season. As we have tracked and reported the used market there was an exceptionally active and strong November and December with a true focus on the models that generally fare better during the first of the year. January results had eight segments with depreciation less than -1.0%. The three best segments were car related and two of those were the Entry Level cars and the Compact Cars, both at -.5%. These are the lowest average price segments that generally get the…
Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and covering the ground and 31 degree temperatures, and then we landed in sunny blue skies and 73 degrees. The better part was getting insight into two soon to be available, very popular vehicles, the 2015 Ford Edge and Focus. This will assist us as we use all of our insight, previous market knowledge, and analytical tools in forecasting residual values for leasing and financial risk analysis. From new engines, suspensions, exterior and interior designs and improvements, to expanded technologies,…Continue
The Japanese company Toyota Motor Corporation is one of the most important global car manufacturers owning several major car models to its credit. Toyota’s journey in India began in the year 1997 with the Qualis and now it sells a long list of cars starting from just Rs 5 lakhs to almost more than Rs 1 crore. Rs 15 to Rs 20 lakhs is an expensive budget range and this range fits in people who are looking out for some extra class and luxury . Let us see what Toyota has to offer to these customers.
Toyota Corolla, introduced in 1966 has now reached its eleventh generation. It has been a best seller in the past and the sale figures continue to rise steadily. The all new Corolla Altis is a stylish and luxurious sedan with a revolutionary design and is more suitable for urban use. The new Corolla…Continue
Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue
It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue