In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign.  Even the best offer sent at the wrong time will most likely be ignored, which means a waste of time and expenses for the business.

 

consumer targeting

Consumer targeting…