Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.
Some say that it's the technology that hasn't truly evolved much that's the culprit, but we know that reason is simply untrue. First, lead-generating technology and website platforms have improved. Second, chat technology (something I know very well) has also improved at the same rate. However, the number of people chatting and the number of leads generated by chat are on the rise, so there's more to the equation than technology fatigue. Consumers still want to communicate with dealers, but more and more are choosing chat over lead forms and…Continue
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.
This all means that dealers can receive…Continue
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.
My original blog spoke about how Domino’s was kicking the teeth in of their competition ever since they changed their marketing to a more transparent and social approach. In response to Domino’s marketing campaign, all their competition was doing was selling cheaper pizza. That in and of itself was an admission of a subpar product, but hey, it’s cheap!
Isn’t this the same as a dealership who C.A.R.E.S. (Customers Always Receive Exceptional…Continue
Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).
Entry-level and small cars will also feel noticeable value drops as a result of significantly low fuel prices and falling demand for these vehicles. Cars in this class include Entry Midsize Cars (Chrysler 200, Ford Fusion, Chevrolet Malibu, Volkswagen Jetta, Toyota Prius); Upper Midsize Cars (Honda Accord, Nissan Altima, Toyota Camry, Kia Optima, Ford Taurus); and Compact Car (Honda Civic, Chevrolet Cobalt, Chevrolet Cruze, Ford Fiesta, Ford Focus).
Two additional segments expected to see higher depreciation include…
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken notice of this sensitive and growing issue and some have been looking to escape their leases through the Swapalease.com car lease transfer marketplace. Every customer that lists a vehicle on the Swapalease.com marketplace is assigned an account representative, and these customer service reps have indicated a growing number of listings from political officials.
Many of the car leases getting listed range in price from $500 - $750 monthly. BMW, Lexus and Cadillac have traditionally…
Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.
That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.
Email marketing, despite what so many gurus have been saying for several years, is still one of the effective ways to communicate with customers and drive both sales and service business. As a result, even bad campaigns with no effort, poor targeting, and improper messages will deliver a return on the investment.
Unfortunately, you usually get what you pay for and too many dealers are not paying enough time, money, or attention to their database marketing. They're treating it like a checkbox item that does not…
Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.
“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.”
Here is a list of 11 different types of photos that will NEVER sell your car online. For more details on each photo type, as well as an example of each one, please click here to read the blog on Swapalease.com.
Poor Photo Filters: It might be cool to use photo filters during your trip to Europe, but it’s not helping to move your car. Everything from black and…
Selling your used car online is simpler than you think. With Gaadi.com, you can reach a big buyers’ base for less costs as compared to printing traditional classified listings or paying a middleman in between to help you sell your car. However, as you’re cutting down on the middleman cost and increasing your profits, you will need to put in some…Continue
In the automotive industry, there has been a strong shift towards a powerful philosophy. OEMs are getting it. Dealers are getting it. Unfortunately, many of the advertising agencies that service the industry seem to be missing the point altogether.
The practice of media buying was once a function of getting the most exposure for the least amount of money. While “bang for the buck” is still an important component, it is secondary to the positioning of messages and unification of the various mediums. Media buying is more than just buying media. It’s placing the right message in front of the right people at the right times. We are no longer in a world where ad agencies can simply buy more time and more space. They have to buy the right times and the right spaces and have them intertwined in a consolidated broadcasting strategy.…Continue
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
These are the types of things I've been hearing for a while, but they've been getting worse lately. Thankfully, it's also getting better. We've been talking to some OEM and partner vendors that are quite awesome, that really get it about the way the industry should be heading, but for every good conversation I have, there are…
It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue