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Latest Activity

John Sternal posted blog posts
yesterday
Leonard Buchholz posted a blog post

How to "Blow Up" your Customer in the service drive 5 different ways

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.Number 5.Assume…See More
Tuesday
Leonard Buchholz joined Pat McKemy's group
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Welcome to Auto Windshield Repair & Replacement

First Call Auto Glass offers high quality windshield repair and replacement services in San Diego county to maintain the security and safety of your family on drive.See More
Tuesday
Black Book posted a blog post

Major New Model Change Brings Strength To Old Style

Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding…See More
Monday
Chad Gutschow updated their profile
Saturday
Chad Gutschow posted a discussion

Cut your Floorplan rate in half

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell more cars, gain efficiencies in your business operations, and grow more profitable while improving your cash flow. Our professionals are committed to the auto dealer community, foster long-term business relationships, and provide unmatched customer service.Flexible lending programs- Inventory…See More
Saturday
Chad Gutschow is now a member of Automotive Social
Saturday
Mark Jacobs updated their profile
Aug 20
Mark Jacobs posted a blog post

Save Money on Your Next Car Purchase

Are you in the market to buy a new or used car? If you don’t have the best credit history and are on the lookout for bad credit car loans, you may have resigned yourself to paying more than the average buyer. In truth, though, you could still save money, even on bad credit car loans, by turning to the internet.Arranging your financing…See More
Aug 20
Mark Jacobs posted a video

Pennsylvania Bad Credit Car Loans

http://autofinanceoptions.com/State-News/Pennsylvania.html - Having bad credit can sometimes feel like a death sentence when it comes to trying to get a car ...
Aug 20
Jeff Glackin shared JD Rucker's blog post on Facebook
Aug 20
Jeff Glackin shared JD Rucker's blog post on Google +1
Aug 20
Jeff Glackin shared JD Rucker's blog post on Twitter
Aug 20
Jeff Glackin promoted JD Rucker's blog post The Two Categories of Social Media Marketing Strategies
Aug 20
Black Book posted a blog post

Total Recall: Is There Additional Risk From Recalled Vehicles in Your Portfolio?

More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.While safety has understandably been the main concern with these and most vehicle recalls, how has vehicle retention…See More
Aug 20
John Sternal posted a blog post

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants. Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking to enter the…See More
Aug 19
Black Book posted a blog post

Fewer Adjustments, Smaller Declines In Values

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market. By the end of the week the summaries of data showed us a…See More
Aug 19
FRANK KWABENA is now a member of Automotive Social
Aug 19
Matthew Russo posted a discussion

Millennials "bypass" social media? Really?

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a vehicle."http://www.autonews.com/article/20140812/RETAIL/140819982/even-millennials-bypass-social-media-during-car-buying-journeyWhile it's obvious their survey questions…See More
Aug 16
Bill Goodfriend and Glynn Rodean are now friends
Aug 12

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

Posted by John Sternal on August 27, 2014 at 12:59pm 0 Comments

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.



An online survey was presented to more than 1,000 drivers across the country from July 15 – August 10, 2014. The survey was intended to identify a variety of areas associated with the act of negotiating for a car purchase or lease. Swapalease.com has conducted a series of surveys and studies in 2014 to take a deeper look into the world of auto finance processes. The company most recently unveiled a side-by-side comparison of the costs and savings involved on a 72-month loan versus similar leasing options.



Among the highlights of the survey, more…

Continue

BUICK & TOYOTA HIGHLIGHT BEST LABOR DAY LEASE DEALS ON WANTALEASE.COM

Posted by John Sternal on August 27, 2014 at 11:29am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click here for the complete list of lease price offers.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.



Among today’s most popular leases, the Cadillac CTS lease offer has dropped the most since July, falling -17.3% and a 39-month lease is now offered at $487.33 monthly. The Ford Explorer FWD has dropped -16.6% in…

Continue

How to "Blow Up" your Customer in the service drive 5 different ways

Posted by Leonard Buchholz on August 26, 2014 at 2:33pm 0 Comments

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.

Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.Your Customer

Number 5.

Assume the customer knows;

Why they need to maintain their vehicle. Nearly 90% of the customers in the service drive have never opened the owner’s manual. (What do you think that number is when applied to Service Advisors and Service Managers?)

  • When it is due for service. If they aren't reading the owner’s manual, you can bet they don’t know when specific maintenance items are due for replacement.
  • What recalls are open and need to be…
Continue

Major New Model Change Brings Strength To Old Style

Posted by Black Book on August 25, 2014 at 8:43am 0 Comments

Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding residual projections from Black Book. As more cars are being leased, the analytics revolving around lender and leasing company portfolios continues to get increased attention.

 

The movement in the market since the mid-point of 2014, and the overall increasing depreciation, has many talking about the…

Continue

Save Money on Your Next Car Purchase

Posted by Mark Jacobs on August 20, 2014 at 7:48pm 0 Comments

Are you in the market to buy a new or used car? If you don’t have the best credit history and are on the lookout for bad credit car loans, you may have resigned yourself to paying more than the average buyer. In truth, though, you could still save money, even on bad credit car loans, by turning to the internet.

Arranging your financing and your actual purchase online can help you to save money in a variety of ways.

To begin with, most people who proffer loans and/or cars over the internet aren’t making the standard sales price based commissions of traditional salespeople. Instead, they typically earn money based on the number of loans or cars they sell, so they won’t really worry too much about the overall…

Continue

Total Recall: Is There Additional Risk From Recalled Vehicles in Your Portfolio?

Posted by Black Book on August 20, 2014 at 6:00am 0 Comments

More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.

While safety has understandably been the main concern with these and most vehicle recalls, how has vehicle retention fared following these situations? When a particular vehicle undergoes a recall, should auto lenders steer clear of the vehicles when determining their portfolio expansion strategies? Black Book Lender Solutions’ new white paper analyzes several recalls in recent history to help auto lenders make the right decision for their portfolios:

  • 2008 & 2009 Toyota Camry retention pattern following the 2009 “unintended acceleration” recall
  • 2000…
Continue

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Posted by John Sternal on August 19, 2014 at 8:33am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking to enter the leasing market. Different than financing, most SubPrime candidates will not qualify for a lease, nor lease takeover, from the bank overseeing the car’s payment schedule.



As a result even with July’s high numbers, the year-to-date approvals rate has fallen to 66.5% of all lease applicants, compared with a YTD rate of 75.6% in July of 2013. According to a recent report in…

Continue

Fewer Adjustments, Smaller Declines In Values

Posted by Black Book on August 19, 2014 at 6:10am 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

 

By the end of the week the summaries of data showed us a continuing soft market with still only about 17% of the adjustments being increases. Two things caught my attention this past week. One was that both the average segment change for the cars and the trucks had smaller levels of declines than the previous week and number two, even though the market softness continues, the number of vehicles needing adjustment was the lowest in the past five weeks, at only 1430 on average per day throughout the week.

 

The…

Continue

The Two Categories of Social Media Marketing Strategies

Posted by JD Rucker on August 12, 2014 at 5:57pm 0 Comments

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first.

One can make an argument that there are definitely multiple sub-categories, styles, and strategies that go into social media marketing, but there are really only two stances that businesses should take. These two categories can be called "outbound" and…

Continue

Gas Price Point To Move The Market?

Posted by Black Book on August 11, 2014 at 1:29pm 0 Comments

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.

 

During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major redesigns and solid refreshes. The pipeline of even more exciting models is backed up and just waiting to arrive at showrooms representing almost every manufacturer. Part of the Black Book Editors’ efforts is focused on the extensive processes involved in projecting residual values for the industry for leasing and risk analysis. Getting direct product insight from the manufacturers enables us to make solid…

Continue

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Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing on Saturday. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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