Professional Network for Best Marketing Strategies and Sales Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research expects that 75% of new vehicles and 22% of all cars on the road will be equipped with connectivity tec. PWC estimates in that same time frame the connected car industry will grow from $34 billion to $123 billion. With connected cars becoming the overall norm in the next 5 years, many dealerships need to look at their sales and service center strategies…Continue
Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.
The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of drivers said they would consider a deal on a used lease, and 74% of dealers indicated used lease offers may help, or definitely would help move the influx of leases coming back onto their lots.
Expectations For Payments
75% of drivers polled said they would want a monthly payment on a used car or truck lease priced between 20% - 35% lower than the original payment on the same car as a new vehicle. More specifically, most people said they would expect a BMW 3 Series…Continue
Anyone tried to use 360 degree imagery of stock on their forecourt?
Based in Scotland and only one week old. We are a digital marketing company that's a little different.
We help car dealers embrace 360° photography with embeddable images that can show your cars interior using technology that was reserved for big player dealers with equally big budgets.
We provide training via video, along with the equipment then you send us the images - we perform our magic within the hour you have your embeddable image plus a 360° Video that you can upload straight to your facebook page or youtube channel. From there you can see your stock with a VR headset, or use mobile or through a browser.
Examples: In use online…Continue
Renault Kwid has already storm the Indian entry level car segment with its fantabulous numbers thanks to its novel design approach. In an overcrowded segment with cars like Maruti Alto 800 which has been dominating the market for ages along with Hyundai Eon, the Kwid still manages to retail over 9,000 units a month. To top it, it already crossed more than 1, 25,000 confirmed bookings since launch. The car has been consequently posting an impressive growth since its launch and moving closer to the top spot. With many first in class features, spacious cabin Kid throws a challenge to best seller car in the segment Alto 800 and Hyundai Eon. Maruti seems to facing the heat and to cop up with that it has launched the facelift version of Alto 800 to keep its pole position strong. We present to you the comparison of the trio to know how they fare against each other. …Continue
Not only do they look cool, these motorcycle accessories will keep you safe and make the ride even more enjoyable. Without some of these accessories you should not even think about sitting on the bike, while others, you should buy as soon as you save some bucks.
Even if you do have a garage, you should think about getting a motorcycle cover. If you think about it, you’ll see that this piece of motorcycle accessories will bring you more freedom. You can stay whenever you want and not worry about your bike getting wet, dirty or even stolen. It’s obvious that the cover protects it from the rain, but how can it save the bike from thieves? It’s simple - cutting through it takes time, increasing the risk of getting caught.
The helmet is one of the motorcycle…
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week’s Black Book Market Insights report shows relatively mild depreciation last week among the majority of car and truck segments. In fact, Sporty Cars, along with some vans, pickups and utilities, saw an increase in value during the week. A handful of dealers across the country feel prices will hold relatively steady until July.
“Most vehicle segments showed fairly stable values last week except for luxury cars and compact vans, which…Continue
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.
Powered by Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer campaigns for their auto dealership clients. Bullseye Prospecting uses data provided by Black Book to make the development of customer campaigns a simpler process. Marketing agencies such as Gauss Digital no longer need to rely on multiple vendor partners in order to create a customer campaign by leveraging economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources. The program utilizes partnerships with photo and printer vendors for direct…Continue
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).
According to research by Naked Lime, emails yields about 39% of dealership leads and fetch more than three times as many leads as direct mail (12%), paid search (11%) and organic search (9%). Traditional media, such as TV and radio, account for 4% and social media 2%. Additional statistics gathered from automotive dealerships nationwideshow that those who use email marketing are seeing tangible results –…Continue
I want to share with you a good article that might help you better extract web data for your automotive business.
We've heard a lot of things about big data. And today we will talk something about the relationship between big data and web data capture.
“Advances in data gathering, computing power and connectivity mean that we have more information than ever before at our fingertips. IBM estimates that by 2020 there will be 300 times more information in the world than there was in 2005.” – John Hsu, Guardian Journalist
Yes, it is huge volume of data, and most of the data will stay in WEB and APP. So we would say, web data capture is a part of big data architecture and provided the underlying data source for big data…Continue
Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from traditional marketing strategies to those that target digitally savvy consumers.
The study revealed some important insights for dealerships:
Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue
It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
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