Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

Automotive Social Media Marketing is an online exchange for the strategies and practices car dealers use to leverage social media marketing.

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Latest Activity

Jason Turner posted a blog post

Top 5 Best Practices when posting to eBay classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape. a.)  It’s best…See More
yesterday
Leonard Buchholz posted a blog post

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses.  It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great…See More
Monday
John Sternal posted a blog post

Pring Prices See Segments Peak

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding plays…See More
Monday
Pat McKemy commented on John Sternal's blog post Are Cars Now Like Cell Phones?
"I agree with you. More and more people these days buying cars at regular intervals of time. And most of the times the new purchase is an old car because it is not easy to buy a new car every now and then. There are a number of points that one needs…"
Apr 10
John Sternal posted a blog post

Longer Winter Pushes Price Season Farther Out

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.March is typically…See More
Apr 10
Stephanie Young posted a photo

Why The Manus Group?

Because Orange and Blue Make Green. See Your Profits Rise!
Apr 9
Stephanie Young and John Sternal are now friends
Apr 9
Stephanie Young posted a blog post
Apr 8
John Sternal posted blog posts
Apr 8
Pat McKemy left a comment for Pat McKemy
"8 Critical Repairs for Your New VehicleEven new cars need some maintenance such that their drive stays as exciting as it was in the beginning. Taking care of a few serious logistics of initial maintenace can help a lot. Click to know more. "
Apr 6
Pat McKemy commented on jeniffer Thomas's event Windscreen Replacement at cheap and affordable price
"Windshield repair and replacement is very essential, your vehicle needs constant attention. One must always look for any damages and manage them at the earliest so that it is tackled much before the damage becomes a big problem. Even a ew car needs…"
Apr 6
Jason Turner updated their profile
Apr 3
Jason Turner promoted Jason Turner's blog post Craigslist Marketing Continues to Grow Up
Apr 3
Jason Turner posted a blog post

Craigslist Marketing Continues to Grow Up

Craigslist Marketing Continues to Grow UpSince the onset of the $5 charge on Craigslist, dealerships have taken on a multitude of approaches on how they not only understand this marketplace, but more importantly utilize this marketplace to attract customers to visit their dealerships.The most important thing that we have learned is that dealerships not posting inventory are losing opportunities to gain qualified prospects and sell more vehicles.  Here are the results from dealerships posting in…See More
Apr 2
Jason Turner is now a member of Automotive Social Media Marketing
Apr 2
Stephanie Young posted a blog post

Winning Teams Recruit and Train

Let's Play Ball!!!Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a form of corporate-speak.  In the 21st century, as people are…See More
Mar 31
John Sternal posted a blog post

Updates From The Current Sellers Market

With reports of the “sellers are happy” and “it’s a sellers’ market”, the results of the weekly market changes were bound to show continued strength. The only question remaining was just how strong it would actually be after a full week of auction activity. Welcome back to this week’s Used Car Market Report with insights from Ricky Beggs from Black Book.As I reviewed the various comments…See More
Mar 31
Amar Iqbal is now a member of Automotive Social Media Marketing
Mar 29
Leonard Buchholz posted a blog post

Really...it's been 60 days?

It’s been 60 days.Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.You were ready for Success! You had new…See More
Mar 29
Pat McKemy might attend jeniffer Thomas's event
Thumbnail

Windscreen Replacement at cheap and affordable price at London

May 12, 2013 to April 30, 2014
Now days in this latest technology world repairing of windscreen has been quite become very easy and possible too, mostly windscreen repairs and windscreen replacement was tough before but now it has become quite easy and cheap too, as recently there are many technicians who are been working on it and been trained for it too.See More
Mar 29

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 2:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

Continue

How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 10:58am 0 Comments

One of the best things about traveling is experiencing how other people run their businesses.  It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable…

Continue

Pring Prices See Segments Peak

Posted by John Sternal on April 14, 2014 at 8:56am 0 Comments

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…

Continue

Longer Winter Pushes Price Season Farther Out

Posted by John Sternal on April 10, 2014 at 7:18am 0 Comments

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



March…

Continue

Forum

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

Window Tint Laws in California

Started by Pat McKemy in Social Media Marketing Nov 18, 2013. 0 Replies

What are the Window Tint Laws in California? What are the laws that you need to keep in mind to stay on the safe side of law in California? Here is the link to the blog that discusses everything…Continue

Tags: California, in, Laws, Tint, Window

How to tell if your windshield can be repaired or does it need replacing?

Started by Pat McKemy in Social Media Marketing Jul 10, 2013. 0 Replies

Some small stone chips or star breaks can be repaired saving you and your insurance company the costs of replacing the windshield. What are the other conditions of the windshield cracks that can be…Continue

Tags: Replacement, Windshield, Repair, Glass, Auto

How can auto glass aids up in Road Safety?

Started by Pat McKemy in Social Media Marketing Jun 20, 2013. 0 Replies

How a rolling small rock or other hard material on hitting the windshield cause a crack and spider-web outward instead of shattering? what is the basic reason the auto glass doesn't break completely?Continue

Tags: Windshield, Repair, Glass, Auto

Objects in mirror are closer than they appear!!

Started by Mike Fox in Social Media Marketing. Last reply by Pat McKemy Jun 11, 2013. 1 Reply

Do you know why car mirrors say that objects in the mirror are closer than they appear?Continue

Tags: insurance, claim, glass, repair, windshield

What Social Media Tools Should We Review?

Started by JD Rucker in Social Media Marketing. Last reply by Pat McKemy Jun 7, 2013. 2 Replies

Every few months (it's actually been over…Continue

Tags: Social Media, Tools

OneCommand Launches Corporate Rebranding

Started by Aileen Crass in Wordpress Oct 11, 2012. 0 Replies

October 09, 2012Introduction of New Brand Identity Accompanies Expansion of Products & ServicesAileen CrassCorporate Marketing Manager513-354-8614 Mason, OH – October 9, 2012 – OneCommand (…Continue

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You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

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Social Media Marketing Network Latest Activities

IndianDrives added an event

IndianDrives added an event
New Cars in 2011 at Adirondack, NY
January 13, 2011 to May 31, 2011
Find Upcoming cars in 2011, Used Car Dealers by State, Road Test and Many More about 2011 cars at Indian Drives.

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IndianDrives is now a member of ADP Social Media Marketing - Reputation Management

IndianDrives is now a member of ADP Social Media Marketing - Reputation Management

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ADM Professional Community Blog Articles

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

Why Impression Management is Necessary When Using Social Networks

Leave a lasting impression brands

It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It…

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful…

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re…

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