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Latest Activity

Giovanni Soma posted a status
"ALD Automotive's Wordpress Link: https://thealdfleet.wordpress.com/"
Thursday
Giovanni Soma is now a member of Automotive Social
Thursday
John Sternal posted a blog post

SWAPALEASE.COM COLOR ANALYSIS: TODAY’S CARS ARE 50 SHADES OF GREY

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey (6.5%) are…See More
Wednesday
Black Book posted a blog post

Black Book Takes San Francisco & This Week's Market Trends

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no…See More
Monday
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Two of the 5 tips I appreciated most in this video were Preparation and Automation. Both are necessary for todays high volume car sales.Watch for the "no strings attached" offer for 20 FREE sales videos towards the end. Enjoy!See More
Monday
Virgil Stanphill commented on Virgil Stanphill's photo
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And Give You This

"More than 1,600 U.S. car dealers are on board. The software to process credit cards is free. There's no contract (i.e., no exit fees) See if you qualify for FREE equipment. There are also no PCI fees - we are a PCI Level One Compliant Provider."
Jan 25
Virgil Stanphill commented on Virgil Stanphill's photo
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Take Credit Cards?

"Do what more than 1,600 U.S. car dealers have done and make life easier on your comptroller(s). Get rid of your credit card terminals and process card transactions on your PC using our FREE software. Here's a comptroller of a multi-brand,…"
Jan 25
Virgil Stanphill commented on Virgil Stanphill's photo
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We Get Rid Of These

"Multi-brand, multi-location dealers tell how PC-based processing of credit card transactions has made life so much easier for their comptrollers. You'll understand why more than 1,600 U.S. car dealers have gotten rid of their credit card…"
Jan 25
Virgil Stanphill updated their profile
Jan 24
John Sternal posted a blog post

2014 LEASE CREDIT APPROVALS FINISHED WITH TURBULENT APPROVAL LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of Swapalease.com.…See More
Jan 22
Automotive Social Media's blog post was featured

Facebook Social Plugin Guidance for Car Dealers

Social PluginsSee what your Facebook friends have liked, shared, or commented on across the Web.What are social plugins?How do social plugins work?While social plugins can appear on…See More
Jan 21
JD Rucker's blog post was featured

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.Here's an article I wrote on…See More
Jan 21
Diane Martha's blog post was featured

Role of Certified Auto Mechanics

There is a huge difference between the contemporary automobiles and the precedent century car models. If you are having an old or traditional car, you will certainly face a dilemma looking for the true mechanics who can fix any problem in your car. Obviously, the present cars have elements and services that can be easily…See More
Jan 21
Automotive Social Media posted a blog post

Facebook Social Plugin Guidance for Car Dealers

Social PluginsSee what your Facebook friends have liked, shared, or commented on across the Web.What are social plugins?How do social plugins work?While social plugins can appear on…See More
Jan 21
Daina Martin posted a blog post

Essential Steps to Follow when Leasing a Car

If you are a person who wants to drive a vehicle every few years, then leasing a car can be your best option. Car leasing lets you drive a vehicle without having to pay a huge amount of money or take out a loan. This can be done by making a small down payment and paying monthly fees for the lease’s term. As the term expires, you are expected to return the vehicle. The following are some tips when leasing a car.Check for SpecialsYou can go online to look for featured leasing specials for the…See More
Jan 21
Profile IconBrittani Preschel and Gus Wilson joined Automotive Social
Jan 20
John Sternal posted a blog post

Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices

Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for larger trucks…See More
Jan 20
Gus Wilson updated their profile
Jan 20
Black Book posted blog posts
Jan 19
Virgil Stanphill posted photos
Jan 16

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

SWAPALEASE.COM COLOR ANALYSIS: TODAY’S CARS ARE 50 SHADES OF GREY

Posted by John Sternal on January 28, 2015 at 6:34am 0 Comments

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.



Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey (6.5%) are the top five colors and make up 79.9% of the Swapalease.com marketplace. Two additional colors in the grayscale, off-white (0.8%) and light grey (0.7%) also add to the overall universe.



Red is the first color not in the grayscale, sixth most popular overall, and represents 5.2% of total cars. Blue and dark blue are right behind in the seventh and eighth spots at 3.6% and 2.6%, respectively. Purple is last on the list – in the twenty-third position – at 0.1%.



It’s…

Continue

Black Book Takes San Francisco & This Week's Market Trends

Posted by Black Book on January 26, 2015 at 12:16pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry suppliers. The conversations so far have been lively and positive. Expectations for 2015 are positive with the automotive industry leading the improving economy.



Throughout the week the…

Continue

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

Two of the 5 tips I appreciated most in this video were Preparation and Automation. Both are necessary for todays high volume car sales.

Watch for the "no strings attached" offer for 20 FREE sales videos towards the end. Enjoy!

2014 LEASE CREDIT APPROVALS FINISHED WITH TURBULENT APPROVAL LEVELS

Posted by John Sternal on January 22, 2015 at 6:45am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.



“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of Swapalease.com. “We feel that as long as there is a concern with student loans, there will continue to be volatility in credit approval rates in our marketplace.”



Student loans continue to be a factor in lease approvals since leasing is popular with car shoppers under thirty-five years old. And while lease penetration rates have risen to near all-time highs entering 2015, with nearly 30% of all new-vehicle sales now representing leases, credit remains the lifeblood of the lease transaction.…

Continue

Facebook Social Plugin Guidance for Car Dealers

Posted by Automotive Social Media on January 21, 2015 at 3:07pm 0 Comments

Social Plugins
See what your Facebook friends have liked, shared, or commented on across the Web.
Continue

Essential Steps to Follow when Leasing a Car

Posted by Daina Martin on January 21, 2015 at 3:30am 0 Comments

If you are a person who wants to drive a vehicle every few years, then leasing a car can be your best option. Car leasing lets you drive a vehicle without having to pay a huge amount of money or take out a loan. This can be done by making a small down payment and paying monthly fees for the lease’s term. As the term expires, you are expected to return the vehicle. The following are some tips when leasing a car.

Check for Specials

You can go online to look for featured leasing specials for the month. Typically, vehicle makers advertise deals which feature affordable monthly payments or even zero cash upon signing. Usually, they are likely to provide both. While it can really be tempting to go for low monthly payment, it is definitely a better decision to obtain a deal that has no down payment.…

Continue

Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices

Posted by John Sternal on January 20, 2015 at 12:14pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.



The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for larger trucks and SUVs. “The fact that we’re seeing an inconsistent pattern into the beginning of 2015 tells us that gas prices aren’t having an across-the-board adverse effect on smaller cars and EV/hybrid vehicle demand,” said Scot Hall, Executive Vice President of Swapalease.com. "Similarly, it also tells us that truck shoppers may not be flocking to every model just because gas prices are extremely low in many places today."



As an example, the Chevrolet Tahoe saw the largest…

Continue

BLACK BOOK ACTIVATOR ADDS CHRISTOPHER GLUTH AS ACCOUNT MANAGER, NATIONAL ACCOUNTS

Posted by Black Book on January 19, 2015 at 11:13am 0 Comments

Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.



Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior Partner Development Manager and National Accounts Manager. Under these roles he was responsible for relationship sales, product development and OEM customer retention, and he also had an account management focus serving large automobile dealership group partners in Midwest and Central U.S. markets.



“As a pioneer in the online leads industry for automotive dealerships, Activator remains focused on continuing to enhance product offerings to help dealers elevate their customer profit…

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Active And Moving Ahead

Posted by Black Book on January 19, 2015 at 8:43am 0 Comments

Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very popular within the tax refund buyers.



As we looked over the commentary from the Black Book survey personnel that are scattered all over the country visiting the auction lanes, only two comments did not reference good and busy activity, with firming or stable pricing. One indicated the late models were a little down, while another described the 2015 model offerings were not as strong this past week. If there was one other less than positive comment, it wasn’t about market values, but our…

Continue

TV Shows Have Made Us Better Car Negotiators

Posted by John Sternal on January 14, 2015 at 1:30pm 0 Comments

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.



54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).

However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the shows have done the same for them.

On the Swapalease.com website, 64.3% of men and 59.6% of women said they now look for ways to negotiate with someone looking to transfer out of their car, up from 61.2% and 38.4%, respectively.

Scot Hall, Executive Vice President of Swapalease.com said there is a big takeaway from these stats: “Negotiation still isn’t very fun for many. However, the Internet and popular TV shows based on barter and negotiation have elevated our confidence in…

Continue

#AutoMarketing on Twitter

Forum

3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing Oct 29, 2014. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22, 2014. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23, 2014. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16, 2014. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12, 2014. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22, 2014. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22, 2014. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16, 2014. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10, 2014. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24, 2014. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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