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Latest Activity

Black Book posted a blog post

From Snow To Sun And 73

Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…See More
Monday
Daina Martin posted a blog post

Toyota Cars between Rs 10 Lakh to Rs 20 Lakh Price in India Cars between Rs 15 to 20 lakhs – Pricey cars

The Japanese company Toyota Motor Corporation is one of the most important global car manufacturers owning several major car models to its credit. Toyota’s journey in India began in the year 1997 with the Qualis and now it sells a long list of cars starting from just Rs 5 lakhs to almost more than Rs 1 crore. Rs 15 to Rs 20 lakhs is an expensive budget range and this range fits in people who are looking out for some extra class and luxury . Let us see what Toyota has to offer to these…See More
Feb 25
Virgil Stanphill posted a blog post
Feb 24
Black Book posted a blog post

Weather Impacting The Auto Markets

Hello and welcome to this week’s Used Car Market Report with insights from Black Book and Ricky Beggs. Well, the word is officially out that Ricky Beggs' time at Black Book is limited. The final day will be April 1, 2015, and no, that is not an April Fool’s joke. Black Book will be producing a new report that will benefit you each and every week. It's called Black Book Market Insights, and…See More
Feb 23
John Sternal posted a blog post

Trucks Add Fuel To Lease Fire

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases. Topping the list is the Chevy Silverado, which has seen a 286.4% jump in Swapalease.com inventory, and an 89.6% increase in shopping consideration over the last two years.Here are numbers on four of today's popular trucks…See More
Feb 20
Daina Martin posted a blog post

How to Find the Best Car that Suits Your Needs

If you are considering buying a car, you probably wish to know how you can find the vehicle that really fits your needs today and in the future. It takes some planning and research. The steps below will help you choose, price, find and test-drive the car that’s best for you. This will help you decide whether you choose to purchase a new or used car or lease a new car.Of course you dream of owning the best car in the market but you need to consider practically your needs first. In choosing a…See More
Feb 20
Black Book posted a blog post

BLACK BOOK ANNOUNCES SENIOR VICE PRESIDENT AND EDITORIAL DIRECTOR RICKY BEGGS TO RETIRE IN APRIL

Black Book today announced that Ricky Beggs, Senior Vice President and Editorial Director, will retire from the company effective April 1, 2015. Mr. Beggs has served as the voice of Black Book for the automotive industry since his career began thirty-four years ago in 1981.“It has been an honor to work alongside Ricky who truly has become an industry legend,” said Tom Cross, President of Black Book. “His legacy of leadership and his dedication to excellence have left an enduring mark on our…See More
Feb 19
Black Book posted a blog post

Activity Returns To The Lanes

Hello and welcome to this week’s Used Car Market Report with insights from Black Book. Yes, gas prices at the pump are edging up, plus $.02 two weeks ago, and now a significant $.12 this past week. The national average is still a consumer friendly $2.19. Diesel was more stable and indications are this will be the case this year compared to gas. This past week was the first increase in diesel, at less…See More
Feb 16
John Field posted a photo
Feb 10
JD Rucker posted a blog post

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more…See More
Feb 10
Black Book posted a blog post

Weather Patterns Affecting Sales

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book. As the month of January came to an end the weather for a portion of the country was brutal. Ice, snow, and strong winds closed businesses and reduced local auto sales to a crawl. When the weather improves local auto sales will improve as would-be buyers will have now discovered a greater need to have more…See More
Feb 9
Black Book posted a blog post

BLACK BOOK & FITCH RATINGS RELEASE 2015 VEHICLE DEPRECIATION REPORT

Vehicle depreciation is expected to accelerate in 2015 as increased used-car supply and larger off-lease volumes place pressure on retention rates, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings, Inc. Click here to download the full report.According to the report, 2014 new vehicle sales finished the year at 16.5 million units, and Black Book is…See More
Feb 3
Black Book posted a blog post

End Of Month Reactions

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. It’s great to be back with you, and from home base and the Black Book offices. The show in San Francisco was tremendous for our team and with the enthusiasm of the franchised dealers, we are sure to have even higher new car sales in 2015, which means even more used inventory in both the wholesale and retail channels.…See More
Feb 2
Stella kwale is now a member of Automotive Social
Feb 2
Giovanni Soma posted a status
"ALD Automotive's Wordpress Link: https://thealdfleet.wordpress.com/"
Jan 28
Giovanni Soma is now a member of Automotive Social
Jan 28
John Sternal posted a blog post

SWAPALEASE.COM COLOR ANALYSIS: TODAY’S CARS ARE 50 SHADES OF GREY

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey (6.5%) are…See More
Jan 28
Black Book posted a blog post

Black Book Takes San Francisco & This Week's Market Trends

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no…See More
Jan 26
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Two of the 5 tips I appreciated most in this video were Preparation and Automation. Both are necessary for todays high volume car sales.Watch for the "no strings attached" offer for 20 FREE sales videos towards the end. Enjoy!See More
Jan 26
Virgil Stanphill updated their profile
Jan 24

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

From Snow To Sun And 73

Posted by Black Book on March 2, 2015 at 8:58am 0 Comments

Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and covering the ground and 31 degree temperatures, and then we landed in sunny blue skies and 73 degrees. The better part was getting insight into two soon to be available, very popular vehicles, the 2015 Ford Edge and Focus. This will assist us as we use all of our insight, previous market knowledge, and analytical tools in forecasting residual values for leasing and financial risk analysis. From new engines, suspensions, exterior and interior designs and improvements, to expanded technologies,…

Continue

Toyota Cars between Rs 10 Lakh to Rs 20 Lakh Price in India Cars between Rs 15 to 20 lakhs – Pricey cars

Posted by Daina Martin on February 25, 2015 at 2:19am 0 Comments

The Japanese company Toyota Motor Corporation is one of the most important global car manufacturers owning several major car models to its credit. Toyota’s journey in India began in the year 1997 with the Qualis and now it sells a long list of cars starting from just Rs 5 lakhs to almost more than Rs 1 crore. Rs 15 to Rs 20 lakhs is an expensive budget range and this range fits in people who are looking out for some extra class and luxury . Let us see what Toyota has to offer to these customers.

Also Check Cars between Rs 10 Lakh to Rs 20 Lakh Price in India

Toyota Corolla, introduced in 1966 has now reached its eleventh generation. It has been a best seller in the past and the sale figures continue to rise steadily. The all new Corolla Altis is a stylish and luxurious sedan with a revolutionary design and is more suitable for urban use. The new Corolla…

Continue

Does Your Sales Force Need Motivation?

Posted by Virgil Stanphill on February 24, 2015 at 1:32pm 0 Comments

Here's where they can get some! Get long term motivation here

Weather Impacting The Auto Markets

Posted by Black Book on February 23, 2015 at 7:23am 0 Comments

Hello and welcome to this week’s Used Car Market Report with insights from Black Book and Ricky Beggs. Well, the word is officially out that Ricky Beggs' time at Black Book is limited. The final day will be April 1, 2015, and no, that is not an April Fool’s joke.



Black Book will be producing a new report that will benefit you each and every week. It's called Black Book Market Insights, and it is designed to combine all of the timely, accurate vehicle valuation data that you've come to rely on Black Book for, with additional analytical insight that will help you make profitable decisions for your business each day. Every week the report will offer you a direct link to dealer sentiment at the auctions, in addition to broader economic trends that are shaping the automotive market. Please be on the lookout for more information about how to subscribe to this weekly…

Continue

Trucks Add Fuel To Lease Fire

Posted by John Sternal on February 20, 2015 at 1:55pm 0 Comments

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases. Topping the list is the Chevy Silverado, which has seen a 286.4% jump in Swapalease.com inventory, and an 89.6% increase in shopping consideration over the last two years.



Here are numbers on four of today's popular trucks showing an increase in lease activity on the Swapalease.com marketplace:



                                  Percent Change From 2012 to 2014

Make       Model                     Inventory    Searches

Chevy      Silverado                     286.4    89.6

Ford         F-150                           69.0    51.1

Dodge      Ram 1500                     79.3    11.1

Toyota      Tundra                          110    27.6





"It has always been…

Continue

How to Find the Best Car that Suits Your Needs

Posted by Daina Martin on February 20, 2015 at 2:30am 0 Comments

If you are considering buying a car, you probably wish to know how you can find the vehicle that really fits your needs today and in the future. It takes some planning and research. The steps below will help you choose, price, find and test-drive the car that’s best for you. This will help you decide whether you choose to purchase a new or used car or lease a new car.

Of course you dream of owning the best car in the market but you need to consider practically your needs first. In choosing a car, take into account the following:

  • The number of passengers you have to carry.
  • The kinds of driving you do (streets, highways, off-road or surfaces).
  • The possibility of you driving in snow or ice.
  • The safety features necessary to you.
  • Importance of fuel economy to you.
  • The potential of you needing an all-wheel drive.
  • The parking or…
Continue

BLACK BOOK ANNOUNCES SENIOR VICE PRESIDENT AND EDITORIAL DIRECTOR RICKY BEGGS TO RETIRE IN APRIL

Posted by Black Book on February 19, 2015 at 5:51am 0 Comments

Black Book today announced that Ricky Beggs, Senior Vice President and Editorial Director, will retire from the company effective April 1, 2015. Mr. Beggs has served as the voice of Black Book for the automotive industry since his career began thirty-four years ago in 1981.



“It has been an honor to work alongside Ricky who truly has become an industry legend,” said Tom Cross, President of Black Book. “His legacy of leadership and his dedication to excellence have left an enduring mark on our company, ensuring our position as the industry’s most reliable and accurate source of vehicle valuation and insight.”



Mr. Beggs joined Black Book in 1981 as Used Car Editor and quickly established himself as an authority figure in delivering automotive vehicle valuation data and insight. He was named Black Book’s Managing Editor in 1990. During his tenure, Ricky has been a trusted voice among automotive professionals and led Black Book’s valuation services through decades of…

Continue

Activity Returns To The Lanes

Posted by Black Book on February 16, 2015 at 8:21am 0 Comments

Hello and welcome to this week’s Used Car Market Report with insights from Black Book. Yes, gas prices at the pump are edging up, plus $.02 two weeks ago, and now a significant $.12 this past week. The national average is still a consumer friendly $2.19. Diesel was more stable and indications are this will be the case this year compared to gas. This past week was the first increase in diesel, at less than a penny, to $2.84 per gallon. The previous week over week increase was back for the week of November 10, 2014.



Feedback from our in the auction lanes survey personnel primarily indicated a more stable and steady market with a few thinking the no sales were slightly higher this past week. And of course, reports from the New England area all mentioned tough physical sales and attendance due to the weather. Within those markets they also mentioned the online activity still made…

Continue

If You Build It, They Won't Come (unless you support it)

Posted by JD Rucker on February 10, 2015 at 8:07am 0 Comments

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the 'it' in the movie was the dream of baseball itself from a bygone era when the game was pure and joyful.

The second question you'd want answered is "Who are they?" In the movie, the question wasn't about 'they' but rather 'he.' We go through the movie (spoiler alert) thinking that 'he' is Shoeless Joe Jackson, but it isn't until the end when we realize that Jackson was the voice guiding him and 'he'…

Continue

Weather Patterns Affecting Sales

Posted by Black Book on February 9, 2015 at 9:10am 0 Comments

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book. As the month of January came to an end the weather for a portion of the country was brutal. Ice, snow, and strong winds closed businesses and reduced local auto sales to a crawl. When the weather improves local auto sales will improve as would-be buyers will have now discovered a greater need to have more reliable or functional vehicles.



When we looked at all of the car segments that we monitor there was an average weekly adjustment of -$32 or .22% for the first week of February, the lowest level of change over the previous four weeks. This minor level of change appears to be reflecting the stabilization in fuel prices with gasoline prices rising 2 cents to an average price of $2.07 per gallon. However, diesel is still falling with a $.03 decrease to $2.83. The overall largest dollar…

Continue

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3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing Oct 29, 2014. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22, 2014. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23, 2014. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16, 2014. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12, 2014. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22, 2014. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22, 2014. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16, 2014. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10, 2014. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24, 2014. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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