Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

Automotive Social Media Marketing is an online exchange for the strategies and practices car dealers use to leverage social media marketing.

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Latest Activity

Jeffrey Taylor updated their profile
16 hours ago
Jeffrey Taylor posted a photo

Jeffrey Taylor Local SEO Consultant

Jeffrey Taylor is a 17 year Local SEO Specialist and Founder of AutoNet Media. Created the first online Classifieds with photos in 1996 and works with Auto Dealers and small businesses that want a strong local presence online.
21 hours ago
Jeffrey Taylor is now a member of Automotive Social Media Marketing
21 hours ago
John Sternal posted a blog post

Car Lease Credit Approval Trends From March

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall of 2013 when…See More
yesterday
Wallace Nissan updated their profile
Tuesday
Profile IconWallace Nissan, Neal Weaver and Wallace Mazda joined Automotive Social Media Marketing
Tuesday
Neal Weaver posted discussions
Tuesday
Stephanie Young posted a blog post

Automotive Management Training: Recycling Your Perspective

 Perfection is unsustainable, while personal progress is obtainable.Stay green and let yourself grow!When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?When I hear the word “green” used to describe someone, the first thought that comes to…See More
Tuesday
Wallace Mazda updated their profile
Tuesday
Leonard Buchholz posted a blog post

Processes Save Lives

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.Saving a customer's life begins with processes.Actually, I found it rather odd that I was being talked to about processes. Usually, I was the one explaining why a process, when properly…See More
Monday
John Sternal posted a blog post

Used Car Prices Remain High Longer This Spring

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car pricing data from Ricky Beggs and Black Book. Just when most all parts of the country thought winter was gone and pollen from the budding trees was the dominate particles in the air, we hopefully had the final blast of winter weather that swept across the Midwest and actually left Detroit enough of the white fluffy flakes to set an all-time record level of snow for the winter season.As the Black Book Editors…See More
Monday
Pat McKemy posted a discussion

Do social media sites help dealers?

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I want to know. Of course we get social traffic, likes and comments from these but do they really translate into conversions? What do you think about it?See More
Apr 17
Jason Turner posted a blog post

Top 5 Best Practices when posting to eBay classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape. a.)  It’s best…See More
Apr 15
Leonard Buchholz posted a blog post

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses.  It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great…See More
Apr 14
John Sternal posted a blog post

Pring Prices See Segments Peak

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding plays…See More
Apr 14
Pat McKemy commented on John Sternal's blog post Are Cars Now Like Cell Phones?
"I agree with you. More and more people these days buying cars at regular intervals of time. And most of the times the new purchase is an old car because it is not easy to buy a new car every now and then. There are a number of points that one needs…"
Apr 10
John Sternal posted a blog post

Longer Winter Pushes Price Season Farther Out

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.March is typically…See More
Apr 10
Stephanie Young posted a photo

Why The Manus Group?

Because Orange and Blue Make Green. See Your Profits Rise!
Apr 9
Stephanie Young and John Sternal are now friends
Apr 9
Stephanie Young posted a blog post
Apr 8

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Car Lease Credit Approval Trends From March

Posted by John Sternal on April 22, 2014 at 12:01pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.



The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…

Continue

Automotive Management Training: Recycling Your Perspective

Posted by Stephanie Young on April 22, 2014 at 8:30am 0 Comments

 Perfection is unsustainable, while personal progress is obtainable.

Stay green and let yourself grow!

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?

When I hear the…

Continue

Processes Save Lives

Posted by Leonard Buchholz on April 21, 2014 at 9:15am 0 Comments

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins…
Continue

Used Car Prices Remain High Longer This Spring

Posted by John Sternal on April 21, 2014 at 8:39am 0 Comments

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car pricing data from Ricky Beggs and Black Book. Just when most all parts of the country thought winter was gone and pollen from the budding trees was the dominate particles in the air, we hopefully had the final blast of winter weather that swept across the Midwest and actually left Detroit enough of the white fluffy flakes to set an all-time record level of snow for the winter season.



As the Black…

Continue

Forum

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing on Tuesday. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web on Tuesday. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 17. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Are You Seeing Other Dealers' Listings on Searches for their Name?

Started by JD Rucker in Social Media Marketing. Last reply by Ketty Colom Jan 7. 1 Reply

Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue

Tags: Google Plus, Google Local, Google

$5 Craigslist ads. How will this affect your business?

Started by Michael Badders in Traffic. Last reply by Michael Badders Nov 26, 2013. 2 Replies

5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue

Tags: preowned, sales, traffic, car, used

Window Tint Laws in California

Started by Pat McKemy in Social Media Marketing Nov 18, 2013. 0 Replies

What are the Window Tint Laws in California? What are the laws that you need to keep in mind to stay on the safe side of law in California? Here is the link to the blog that discusses everything…Continue

Tags: California, in, Laws, Tint, Window

How to tell if your windshield can be repaired or does it need replacing?

Started by Pat McKemy in Social Media Marketing Jul 10, 2013. 0 Replies

Some small stone chips or star breaks can be repaired saving you and your insurance company the costs of replacing the windshield. What are the other conditions of the windshield cracks that can be…Continue

Tags: Replacement, Windshield, Repair, Glass, Auto

How can auto glass aids up in Road Safety?

Started by Pat McKemy in Social Media Marketing Jun 20, 2013. 0 Replies

How a rolling small rock or other hard material on hitting the windshield cause a crack and spider-web outward instead of shattering? what is the basic reason the auto glass doesn't break completely?Continue

Tags: Windshield, Repair, Glass, Auto

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Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

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New Cars in 2011 at Adirondack, NY
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Find Upcoming cars in 2011, Used Car Dealers by State, Road Test and Many More about 2011 cars at Indian Drives.

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ADM Professional Community Blog Articles

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of…

Mobile Apps Continue to Dominate the Mobile Web

Mobile Apps Continue to Dominate the Mobile Web

As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.

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Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…

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