Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
Your customers love to look at pictures. We don't need to see a study to know this. It's part of human nature. With that said, the studies and research all point to the same thing: more and better pictures yield more clicks, leads, and sales as a result.
We discussed this in detail on our blog post titled Just a Reminder: Pictures Sell Cars that shows why quantity and quality of your images can make a tremendous impact on your overall marketing efforts. It works on your website. It works on 3rd-party sites. When your customers have an opportunity to see a vehicle in a listing amongst others that do not, you're going to get the clicks.
It works well on 3rd-party sites like Craigslist…Continue
Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.
It's more than that, though. It's a double-dip. Every conquest sale is a good thing for our numbers and a bad thing for a competitor's numbers. Many of us have gone that extra mile when we found out that we're not only selling a car but also preventing a dastardly competitor from getting a sale as well.
Let's put the romantic aspect of it aside. Conquest sales are, in reality, hard. They are not the low hanging fruit that dealers should focus on first. They are a luxury that dealers should be doing when…Continue
It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These people were cold to begin with and initially he could barely get them to part with their names. They wanted a price only (no need to see a car today) to compare with the countless quotes the husband had tucked away behind his pocket protector.
They didn’t like or trust car salespeople and were happy to share this point with him. He then found a seed of common ground and built on that, getting them to open up a bit. They agreed to a test drive. He went twice as far as normal to use the time…Continue
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers across the country from July 15 – August 10, 2014. The survey was intended to identify a variety of areas associated with the act of negotiating for a car purchase or lease. Swapalease.com has conducted a series of surveys and studies in 2014 to take a deeper look into the world of auto finance processes. The company most recently unveiled a side-by-side comparison of the costs and savings involved on a 72-month loan versus similar leasing options.
Among the highlights of the survey, more…
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click here for the complete list of lease price offers.
Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.
Among today’s most popular leases, the Cadillac CTS lease offer has dropped the most since July, falling -17.3% and a 39-month lease is now offered at $487.33 monthly. The Ford Explorer FWD has dropped -16.6% in…
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.
Assume the customer knows;
Why they need to maintain their vehicle. Nearly 90% of the customers in the service drive have never opened the owner’s manual. (What do you think that number is when applied to Service Advisors and Service Managers?)
Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding residual projections from Black Book. As more cars are being leased, the analytics revolving around lender and leasing company portfolios continues to get increased attention.
The movement in the market since the mid-point of 2014, and the overall increasing depreciation, has many talking about the…Continue
Are you in the market to buy a new or used car? If you don’t have the best credit history and are on the lookout for bad credit car loans, you may have resigned yourself to paying more than the average buyer. In truth, though, you could still save money, even on bad credit car loans, by turning to the internet.
Arranging your financing and your actual purchase online can help you to save money in a variety of ways.
To begin with, most people who proffer loans and/or cars over the internet aren’t making the standard sales price based commissions of traditional salespeople. Instead, they typically earn money based on the number of loans or cars they sell, so they won’t really worry too much about the overall…Continue
More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders might expect. Click here to download the report.
While safety has understandably been the main concern with these and most vehicle recalls, how has vehicle retention fared following these situations? When a particular vehicle undergoes a recall, should auto lenders steer clear of the vehicles when determining their portfolio expansion strategies? Black Book Lender Solutions’ new white paper analyzes several recalls in recent history to help auto lenders make the right decision for their portfolios:
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking to enter the leasing market. Different than financing, most SubPrime candidates will not qualify for a lease, nor lease takeover, from the bank overseeing the car’s payment schedule.
As a result even with July’s high numbers, the year-to-date approvals rate has fallen to 66.5% of all lease applicants, compared with a YTD rate of 75.6% in July of 2013. According to a recent report in…
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue
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