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ANNUAL SWAPALEASE.COM NFL & CARS SURVEY SHOWS "TESLAS" WOULD MAKE A GOOD NAME FOR AN NFL FRANCHISE

Posted by John Sternal on August 24, 2016 at 2:06pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.

NFL relocation and expansion is on the minds of football experts. According to the survey, most women feel Mustangs, Challengers and Vipers would make the best "car" name for an NFL franchise, whereas most men said Teslas, Vipers and Mustangs. Additionally, when asked to describe which car feature reminds them most of their favorite NFL team, women said "Voice command" and "Blindspot monitoring", while men said "Collision avoidance" and "Vibration sensor notification".

Which NFL team reminds you of a car with a whiny…

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Jumpstart Automotive Group Unveils New Logo, New Name

Posted by John Sternal on August 23, 2016 at 11:03am 0 Comments

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.

The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed Hearst Autos, brands have the power to leverage Jumpstart, Car and Driver, Road & Track, and enthusiast-driven content studio, the blend line, to engage with automotive shoppers from inspiration to purchase.

“The formation of the Hearst Autos division presented an ideal time for us to…

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Broad Declines in Car Segments

Posted by Black Book on August 23, 2016 at 10:56am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shines a spotlight on luxury cars, particularly two-year-old models. Cars in this class are showing significantly weaker retention compared with previous year models in late summer. Interestingly enough, Luxury Cars (-0.61%) fared a little better this past week compared with other luxury segments, such as Prestige Luxury (-1.02%).

“Wholesale values of car segments continue their decline, now at the fastest pace seen this year, while most truck and SUV segments show stability,” said Anil Goyal, Senior Vice President of Automotive Valuation and Analytics.

·       Volume weighted, overall car segment…

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Drive More Sales at Your Dealership with Data-Driven Email Marketing

Posted by Larisa Bedgood on August 22, 2016 at 6:40am 0 Comments

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing requires a much lower investment compared to other marketing channels and gives marketers the broadest reach of all the channels available to them.

  

How Auto Dealers Are Using Email

Benchmark Email conducted a survey analyzing the use and effectiveness of email marketing for…

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Buying a Forklift: Tips to Consider

Posted by Adam Smith on August 18, 2016 at 12:17am 0 Comments

When you are in the market for forklifts, you have one thing in mind and that is to buy the most productive and cost effective forklift for your business. One must spend ample amount of time in researching before they finally buy the forklifts.

The process of purchasing forklift requires a lot of thinking to avoid any mistakes. Forklifts are not just expensive equipment but an asset that adds value to your business.  Therefore, one needs to be careful when acquiring a forklift.

Here are a few tips that help one to buy the best forklift for their business.

Set the list

Setting up the list is the first step when one decides to a forklift for the business. Making the list of requirements helps one to arrive at best forklift models and types.There are rental forklift solutions available which one can choose if they need the forklift for shorter time frame in a day over a shorter time period.

If buying a forklift is necessary then there are many…

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Luxury Segments Values Under Stress

Posted by Black Book on August 16, 2016 at 12:37pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shows that overall car values continued to face significantly higher depreciation compared with trucks, particularly luxury segments. However, the report also takes a look at the last three months of depreciation trends, which illustrates the large difference between many segments (from -1.3% to as high as -7.4%).

“Wholesale values of car segments declined faster, last week, led by…

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Mobility, Car Sharing and the Future of the Automotive Industry

Posted by Larisa Bedgood on August 16, 2016 at 6:28am 0 Comments

Mobility, Car Sharing and the Future of the Automotive Industry

  

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI Researchforecasts that 400 million people will rely on robotic car sharing by 2030. Companies such as Zipcar and Uber are already gaining huge market share, steadily growing in popularity as an alternative to vehicle ownership.

  

Consumers are turning to these alternatives as a means to more efficient vehicle utilization and more affordable transportation.  LA Times reporter Jerry Hirsch is on point with his…

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Are you Managing or Marketing Your Dealership's Online Reputation? What Is The Difference?

Posted by Chris Snellgrove on August 15, 2016 at 3:34pm 0 Comments

August 12, 2016

By: Cary Greenberg, National Director of Sales and Operations

In today’s competitive online marketplace, automotive dealers need to understand the vast difference between reputation management and reputation marketing. It all begins with your current client experience. 

Ask yourself the following question, "On a scale from 1 to 10, what rating would your customers give your store in terms of client experience?"

If your answer is 8 - 10, then congratulations!

  • But now you have to ask yourself, "Are you proactively marketing that experience and letting other potential customers know about your reputation to attract them to your store?"

 If your answer is 7 or below:

  • You need to ask yourself, “Would you like to improve that to a 9 or 10 rating and what would then mean to your business?”

Your dealership' reputation is online…

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MAJORITY OF CAR SHOPPERS & DRIVERS INTERESTED IN 12-MONTH LEASE OFFERS FROM DEALERS

Posted by John Sternal on August 15, 2016 at 1:55pm 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease. An online survey presented to more than 2,500 drivers across the country shows that roughly 70% of those polled would like lease terms of 24 months or less as an option by their dealer.

The survey was conducted during the month of July, 2016, and was inspired in part by Uber's recent decision to lease cars to drivers in thirty-day increments. As many as 74% of those polled said a thirty-day lease is something they are either "maybe" or "absolutely" interested in. Only nine percent of those polled said they would not be interested in hearing about a short-term lease option from their dealer.

As far as types of vehicles go, men and women differ on the type of vehicle they would want to lease for twelve-month terms. The survey revealed…

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Avail the Benefits of Online Two Wheelers Insurance

Posted by Jessica on August 11, 2016 at 11:33pm 0 Comments

The internet age has made life a lot easier. Almost every task, be it paying your bills, ordering food or booking movie tickets have become a one-click affair.

More and more people are resorting to the internet for their work. However, a few still hold faith in the old measures of doing their task. This is true for two reasons, the first being - lack of awareness of computers and second, ignorance about the benefits of online insurance.

Benefits of Online Insurance

People buy insurance to ensure loss coverage at times of distress. They want to avail the maximum cover benefit by paying the least premium amount. While, buying insurance offline offers no cost benefits, the online market has more potential in several terms such as cheaper quotes, faster process etc. You can also seek the help of certain online comparison websites that lets you compare the quotes from the most renowned insurances companies. However, the benefits of buying insurance…

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Social Media Marketing Slideshow for Car Dealers

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3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing. Last reply by Alisha Kapoor Nov 29, 2015. 1 Reply

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22, 2014. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23, 2014. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16, 2014. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12, 2014. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22, 2014. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22, 2014. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16, 2014. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10, 2014. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24, 2014. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

On This Day In History

August 25, 1835: The Great Moon Hoax

On this day in 1835, the first in a series of six articles announcing the supposed discovery of life on the moon appears in the New York Sun newspaper.

Known collectively as “The Great Moon Hoax,” the articles were supposedly reprinted from the Edinburgh Journal of Science. The byline was Dr. Andrew Grant, described as a colleague of Sir John Herschel, a famous astronomer of the day. Herschel had in fact traveled to Capetown, South Africa, in January 1834 to set up an observatory with a powerful new telescope. As Grant described it, Herschel had found evidence of life forms on the moon, including such fantastic animals as unicorns, two-legged beavers and furry, winged humanoids resembling bats. The articles also offered vivid description of the moon’s geography, complete with massive craters, enormous amethyst crystals, rushing rivers and lush vegetation.

The New York Sun, founded in 1833, was one of the new “penny press” papers that appealed to a wider audience with a cheaper price and a more narrative style of journalism. From the day the first moon hoax article was released, sales of the paper shot up considerably. It was exciting stuff, and readers lapped it up. The only problem was that none of it was true. The Edinburgh Journal of Science had stopped publication years earlier, and Grant was a fictional character. The articles were most likely written by Richard Adams Locke, a Sun reporter educated at Cambridge University. Intended as satire, they were designed to poke fun at earlier, serious speculations about extraterrestrial life, particularly those of Reverend Thomas D***, a popular science writer who claimed in his bestselling books that the moon alone had 4.2 billion inhabitants.

Readers were completely taken in by the story, however, and failed to recognize it as satire. The craze over Herschel’s supposed discoveries even fooled a committee of Yale University scientists, who traveled to New York in search of the Edinburgh Journal articles. After Sun employees sent them back and forth between the printing and editorial offices, hoping to discourage them, the scientists returned to New Haven without realizing they had been tricked.

On September 16, 1835, the Sun admitted the articles had been a hoax. People were generally amused by the whole thing, and sales of the paper didn’t suffer. The Sun continued operation until 1950, when it merged with the New York World-Telegram. The merger folded in 1967. A new New York Sun newspaper was founded in 2002, but it has no relation to the original.

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