Professional Network for Best Practice Marketing Strategies and Tactics
Automotive Social is a professional network and "Best Practice" exchange for high performance strategies and tactics used by Car Dealers.
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers across the country from July 15 – August 10, 2014. The survey was intended to identify a variety of areas associated with the act of negotiating for a car purchase or lease. Swapalease.com has conducted a series of surveys and studies in 2014 to take a deeper look into the world of auto finance processes. The company most recently unveiled a side-by-side comparison of the costs and savings involved on a 72-month loan versus similar leasing options.
Among the highlights of the survey, more…
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click here for the complete list of lease price offers.
Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com where drivers can transfer in and out of leases currently under contract.
Among today’s most popular leases, the Cadillac CTS lease offer has dropped the most since July, falling -17.3% and a 39-month lease is now offered at $487.33 monthly. The Ford Explorer FWD has dropped -16.6% in…
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.
Assume the customer knows;
Why they need to maintain their vehicle. Nearly 90% of the customers in the service drive have never opened the owner’s manual. (What do you think that number is when applied to Service Advisors and Service Managers?)
Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding residual projections from Black Book. As more cars are being leased, the analytics revolving around lender and leasing company portfolios continues to get increased attention.
The movement in the market since the mid-point of 2014, and the overall increasing depreciation, has many talking about the…Continue
Are you in the market to buy a new or used car? If you don’t have the best credit history and are on the lookout for bad credit car loans, you may have resigned yourself to paying more than the average buyer. In truth, though, you could still save money, even on bad credit car loans, by turning to the internet.
Arranging your financing and your actual purchase online can help you to save money in a variety of ways.
To begin with, most people who proffer loans and/or cars over the internet aren’t making the standard sales price based commissions of traditional salespeople. Instead, they typically earn money based on the number of loans or cars they sell, so they won’t really worry too much about the overall…Continue
More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders might expect. Click here to download the report.
While safety has understandably been the main concern with these and most vehicle recalls, how has vehicle retention fared following these situations? When a particular vehicle undergoes a recall, should auto lenders steer clear of the vehicles when determining their portfolio expansion strategies? Black Book Lender Solutions’ new white paper analyzes several recalls in recent history to help auto lenders make the right decision for their portfolios:
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking to enter the leasing market. Different than financing, most SubPrime candidates will not qualify for a lease, nor lease takeover, from the bank overseeing the car’s payment schedule.
As a result even with July’s high numbers, the year-to-date approvals rate has fallen to 66.5% of all lease applicants, compared with a YTD rate of 75.6% in July of 2013. According to a recent report in…
Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.
By the end of the week the summaries of data showed us a continuing soft market with still only about 17% of the adjustments being increases. Two things caught my attention this past week. One was that both the average segment change for the cars and the trucks had smaller levels of declines than the previous week and number two, even though the market softness continues, the number of vehicles needing adjustment was the lowest in the past five weeks, at only 1430 on average per day throughout the week.
When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first.
One can make an argument that there are definitely multiple sub-categories, styles, and strategies that go into social media marketing, but there are really only two stances that businesses should take. These two categories can be called "outbound" and…Continue
Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.
During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major redesigns and solid refreshes. The pipeline of even more exciting models is backed up and just waiting to arrive at showrooms representing almost every manufacturer. Part of the Black Book Editors’ efforts is focused on the extensive processes involved in projecting residual values for the industry for leasing and risk analysis. Getting direct product insight from the manufacturers enables us to make solid…Continue
Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue
Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue
Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue
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