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Latest Activity

John Sternal posted a blog post

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month. “It was disappointing to see the details of the comparisons made by…See More
16 hours ago
Myles Harris posted a discussion

3 things Car Dealers are doing wrong on Facebook

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star review system is your public CSI score. It is the one every Facebook user will see when they go to your page. Nothing is as much of a buzzkill as landing on a Facebook page that has a negative review that has not been publically handled. Worse still, when you view a page on Facebook's app, reviews are…See More
Thursday
Myles Harris updated their profile
Thursday
Myles Harris is now a member of Automotive Social
Thursday
Black Book posted a blog post

A Different Adjustment With Trucks

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car market insights from Ricky Beggs and Black Book. It is great to be back with you this week. I hope you gained some insight from the thoughts of Steve Jordan of the National Independent Automobile Dealers Association. We will also share with you today another of the short interviews we recorded while at the…See More
Monday
Jeff Glackin shared JD Rucker's blog post on Twitter
Oct 25
Jeff Glackin shared JD Rucker's blog post on Twitter
Oct 25
Jeff Glackin promoted JD Rucker's blog post Your Business Social Interactions DO Mean an Endorsement
Oct 25
JD Rucker posted a blog post

Your Business Social Interactions DO Mean an Endorsement

I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section…See More
Oct 24
Peter Martin posted a blog post

Reputation Marketing Is More than Clicking Share

Car dealers love to let people see reviews that reflect positive customer experiences. Most review sites do a great job of offering social media sharing buttons on them. If a dealer really wants people to see their reviews, they would never click on these buttons.Reputation marketing, the art and science of spreading…See More
Oct 24
Christine Cain and Mike Fox are now friends
Oct 22
Profile IconAbraham Akim and Abraham Akim joined Automotive Social
Oct 22
Jeff Sterns posted a blog post

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.Some say that it's the technology that hasn't truly evolved much that's the…See More
Oct 21
Erika Simms posted a blog post

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public…See More
Oct 21
Rob Hagen posted a blog post

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…See More
Oct 21
Erika Simms updated their profile
Oct 21
Black Book posted a blog post

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).  Entry-level and small cars will also feel noticeable…See More
Oct 21
John Sternal posted a blog post

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken…See More
Oct 20
Steve Lynn shared Paul Accinno's blog post on Google +1
Oct 19
Steve Lynn shared Paul Accinno's blog post on Facebook
Oct 19

Automotive Social Google Adsense

Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

Blog Posts

Swapalease.com Disagrees With Consumer Reports

Posted by John Sternal on October 31, 2014 at 9:39am 0 Comments

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.

 

“It was disappointing to see the details of the comparisons made by Consumer Reports,” said Scot Hall, Executive Vice President of Swapalease.com. “It appears that Consumer Reports is forcing a highly unlikely mathematical car shopping scenario that comes across as anti-leasing. Leasing is nothing more than an alternate form of financing, and one that has become extremely popular again since the recession.”

 

--There are several instances where Consumer Reports appears to be taking a negative position against leasing as an…

Continue

A Different Adjustment With Trucks

Posted by Black Book on October 27, 2014 at 7:43am 0 Comments

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car market insights from Ricky Beggs and Black Book. It is great to be back with you this week. I hope you gained some insight from the thoughts of Steve Jordan of the National Independent Automobile Dealers Association. We will also share with you today another of the short interviews we recorded while at the recent NAAA convention in Boston.

 

There are some interesting things happening within the wholesale market over the past week. The time of the year typically brings us a softening of market values, and also a softening of gas prices. The past two weeks have brought us the greatest weekly change in gas prices of any point throughout the past fifty-two weeks. A price drop at the pump…

Continue

Your Business Social Interactions DO Mean an Endorsement

Posted by JD Rucker on October 24, 2014 at 5:10pm 0 Comments

I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section that read “liked, commented on, or shared content does not constitute an endorsement by XXXXXXX of the content or companies engaged.”

Wrong. That’s incorrect. You could put whatever disclaimers you want on your business social profiles and it won’t change the fact that if you retweet something, you’re endorsing it. Legalizing the wording in your Facebook or Google+ description does not take away responsibility if your page comments on a some other company’s post or shares an…

Continue

Reputation Marketing Is More than Clicking Share

Posted by Peter Martin on October 24, 2014 at 2:28am 0 Comments

Car dealers love to let people see reviews that reflect positive customer experiences. Most review sites do a great job of offering social media sharing buttons on them. If a dealer really wants people to see their reviews, they would never click on these buttons.

Reputation marketing, the art and science of spreading the word when positive reviews are left online, is way too important for dealers to simply click a button and hope that people see it. Here's what we do to help dealers spread the good word:

Personalize the Post

Rather than clicking a share button, paste the URL directly into your Facebook and Google+ status boc. Once it pulls up the…

Continue

Why Chat is Becoming More Popular for Car Shoppers

Posted by Jeff Sterns on October 21, 2014 at 9:42pm 0 Comments

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that hasn't truly evolved much that's the culprit, but we know that reason is simply untrue. First, lead-generating technology and website platforms have improved. Second, chat technology (something I know very well) has also improved at the same rate. However, the number of people chatting and the number of leads generated by chat are on the rise, so there's more to the equation than technology fatigue. Consumers still want to communicate with dealers, but more and more are choosing chat over lead forms and…

Continue

Social Media Engagement is a Two-Way Street

Posted by Erika Simms on October 21, 2014 at 4:35pm 0 Comments

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.

This all means that dealers can receive…

Continue

Pizza Wars Revisited

Posted by Rob Hagen on October 21, 2014 at 4:30pm 0 Comments

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.

My original blog spoke about how Domino’s was kicking the teeth in of their competition ever since they changed their marketing to a more transparent and social approach. In response to Domino’s marketing campaign, all their competition was doing was selling cheaper pizza. That in and of itself was an admission of a subpar product, but hey, it’s cheap!

Isn’t this the same as a dealership who C.A.R.E.S. (Customers Always Receive Exceptional…

Continue

8 Segments That Will Lead 4th Quarter Depreciation

Posted by Black Book on October 21, 2014 at 10:54am 0 Comments

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also feel noticeable value drops as a result of significantly low fuel prices and falling demand for these vehicles. Cars in this class include Entry Midsize Cars (Chrysler 200, Ford Fusion, Chevrolet Malibu, Volkswagen Jetta, Toyota Prius); Upper Midsize Cars (Honda Accord, Nissan Altima, Toyota Camry, Kia Optima, Ford Taurus); and Compact Car (Honda Civic, Chevrolet Cobalt, Chevrolet Cruze, Ford Fiesta, Ford Focus). 

 

Two additional segments expected to see higher depreciation include…

Continue

When Politicians Veto Their Own Cars

Posted by John Sternal on October 20, 2014 at 2:30pm 0 Comments

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken notice of this sensitive and growing issue and some have been looking to escape their leases through the Swapalease.com car lease transfer marketplace. Every customer that lists a vehicle on the Swapalease.com marketplace is assigned an account representative, and these customer service reps have indicated a growing number of listings from political officials.



Many of the car leases getting listed range in price from $500 - $750 monthly. BMW, Lexus and Cadillac have traditionally…

Continue

Blasting Out to Your Database is Silly

Posted by Jon Lamb on October 17, 2014 at 7:00pm 0 Comments

Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.

That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.

Email marketing, despite what so many gurus have been saying for several years, is still one of the effective ways to communicate with customers and drive both sales and service business. As a result, even bad campaigns with no effort, poor targeting, and improper messages will deliver a return on the investment.

Unfortunately, you usually get what you pay for and too many dealers are not paying enough time, money, or attention to their database marketing. They're treating it like a checkbox item that does not…

Continue

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Forum

3 things Car Dealers are doing wrong on Facebook

Started by Myles Harris in Social Media Marketing on Thursday. 0 Replies

Part of what we do at Petrol Digital is a**** a dealers Facebook page. Here are three of the most common things dealers are doing wrong on Facebook.1. Not replying to reviewsThe Facebook 5 star…Continue

Tags: Facebook

End of the Road for Auto Repair Shops? Research White Paper for Automotive Professionals and Owners

Started by Russell Logan in Traffic Sep 22. 0 Replies

It's the end of summer and time to get back to work. However, are you noticing that the soft summer season seems to be lasting a bit longer?We think it is more than just seasonal - and in fact - have…Continue

Tags: automotive, repair, owners, shops, part

Cut your Floorplan rate in half

Started by Chad Gutschow in Social Media Marketing Aug 23. 0 Replies

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit marginWe offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell…Continue

Millennials "bypass" social media? Really?

Started by Matthew Russo in Social Media Marketing Aug 16. 0 Replies

Recently, AutoTrader.com ran their own survey of 1,900 car buyers (300 of which were millennials) and came to the conclusion that "just 1 percent of car buyers use social sites to shop for a…Continue

Social Media Report

Started by Matthew Russo in Social Media Marketing Aug 12. 0 Replies

Greetings everyone. Our company - Social Auto Leads - is putting together a report on the state of social media within individual dealerships. If you would like to participate (either anonymously or…Continue

Mitsubishi Cars in KC

Started by Neal Weaver in Social Media Marketing Apr 22. 0 Replies

Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue

Tags: KC, in, Car, Mitsubishi

Mazda Cars in KC

Started by Neal Weaver in Sales and Selling on the Social web Apr 22. 0 Replies

Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue

Tags: Dealership, Mazda, City, Kansas

Do social media sites help dealers?

Started by Pat McKemy in Traffic Apr 16. 0 Replies

FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue

Tags: media, social, Facebook

Do reviews help a business?

Started by Pat McKemy in Traffic Feb 10. 0 Replies

I would like to know what role do positive or for that matter negative reviews help a website or business gain traffic, leads or conversions. Is it true that positive reviews can help a business…Continue

7 marketing strategies to sell more inventory in 2014

Started by Michael Badders in Uncategorized. Last reply by Michael Badders Jan 24. 1 Reply

Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals?  Do you have any of the following 7 strategies in your marketing mix?  If so, which…Continue

Tags: Sales, Mobile, Social, Software, Youtube

Top 5 Most Popular Posts on Automotive Social Marketing network for Past Month

Automotive Social Media Daily Newspaper

Social Media Marketing and Reputation Management Process and Mapping Charts

You should click on both charts shown below and above to open a full size high resolution view in a new window that allows you to see the incredible detail and relationship heirarchies mapped and illustrated by Fred Cavazza... Our special thanks go out to Fred for allowing us to display these highly informative illustrations!


The Chart below is a very high resolution image that if you click and open will provide the most comprehensive display of social media enabled marketing and reputation management activities, tactics, benefits and best practices I have ever seen organized into a system showing subsets and major marketing benefit categories:

 
 
 

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