Social Networking and Marketing Strategy for Car Dealers
Automotive Social Media Marketing is a "Best Practice" exchange for the strategies and tactics car dealers use to leverage social networks
Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old models are again needed for the retail market. If you are looking for some twelve to eighteen month old off rental units you are looking at a segment of the market that might just be the most unstable in value right now. To understand this market movement, just remember to look at the calendar and you see August and September bringing us another model year into the market. Overall the market is…Continue
If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years ago when the digital spend was much smaller than the traditional spend at most dealerships. Today's modern marketing strategies combine rather than separate the messages that are put out on the different channels.
In fact, the only real difference between digital and traditional marketing is the difference in venue. Otherwise, a holistic approach is the right way to go.
This isn't a blanket statement that I'm making without understanding. I've seen the…Continue
“Ah, to come to the end of one’s life and realize one has never lived.”
— Henry David Thoreau
Is life just happening to you or are you living it on purpose? Does your life and income depend upon the direction of the wind? Is it fate? Or will you pull it?
You can decide what you want, add some character (doing something you committed to long after the feeling that had you originally commit wore off), follow some rules for success and start ticking off your goals as you achieve them.
When I was in my early teens, I moved to Florida with my family. I had just moved from the town I was born in and was a bit lonely, but had a few pen pals. One was a girl named Lisa, whom I…Continue
Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.
Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the banking industry, including senior risk positions at Bank of America and senior marketing positions at Citigroup. Most recently, he served as the COO and CFO of Corserv Solutions, a company he co-founded in 2009 that provides credit card portfolio services and analytics to community financial institutions.
“Our customers rely on Black Book for the industry’s most accurate data to help them make profitable business decisions each day,” said Tom Cross, President of Black Book. “With the…
Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.
Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here to view complete results of a survey conducted throughout the month of June, 2014, presented to more than 1,000 drivers across the U.S., to gain insight into online shopping for a new lease.
Founder and Digital Strategist with Linked Media Group.…
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and -$45. This past week at the -$68 change was the largest declining movement since the week ending January 24, 2014 at -$72. For comparison purposes, the year ago change level was only -$41. After such a strong Spring market, the remainder of the year may possibly see slightly larger declines as compared with typical seasonal patterns.
The smallest dollar level declining segment this past week within the cars was the Compact Cars at -$33. This has also been the…Continue
Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.
This is the best thing that happened for automotive social media. The spam once kept great posts from being seen has all but vanished. Now, those who invest a little money into exposing their message are rewarded with views. The only casualty - good engagement for high-quality organic posts. Everything comes at a cost.
All of this is fine, but the real value that dealers can get from their social media presence is actually something that very, very few are doing. In fact, we're finding that…Continue
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.
According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million units this year and at least 16.5 million in 2015. “As a result, annual depreciation levels on used vehicles will begin climbing to roughly 13% in 2014 and 15% in 2015,” said Black Book Senior Vice President and Editorial Director, Ricky Beggs.
Among the highlights from the…
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come up with the very best way to reach the people. Just a few years ago, it was exciting to be in the social media marketing world.
Things have changed. Many of my contemporaries who have been working in social media for nearly a decade have talked to me lately about how it’s all going downhill, how organic reach is gone and that the pay-to-play model has ruined the industry. They say things like “money makes the crap float to…Continue
Visit Northtowne Mitsubishi Kansas city to learn about new Mitsubishi, used car & auto repair. Premier KC Mitsubishi dealer providing the 2013-2014 Lancer, Outlander, Mirage, lancer Evolution,…Continue
Northtowne Mazda website offer you cars like the 2014 Mazda Mx-5, a crossover like the CX-5, or an ultra-efficient passenger car like the 2013 Mazda6 & 2013 Mazda3, our website offers an…Continue
FaceBook, Twitter, Google Plus and some other social media sites are being used by businesses for quite some time now. Even I am one of those but do these sites really help your business is what I…Continue
Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
5 questions about $5 Craigslist postingWith Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business? What do you plan to do to replace the lead volume…Continue
What are the Window Tint Laws in California? What are the laws that you need to keep in mind to stay on the safe side of law in California? Here is the link to the blog that discusses everything…Continue
Some small stone chips or star breaks can be repaired saving you and your insurance company the costs of replacing the windshield. What are the other conditions of the windshield cracks that can be…Continue
How a rolling small rock or other hard material on hitting the windshield cause a crack and spider-web outward instead of shattering? what is the basic reason the auto glass doesn't break completely?Continue
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