Social Networking and Reputation Management Strategy for Car Dealers
Introduction of New Brand Identity Accompanies Expansion of Products & Services
Corporate Marketing Manager
Mason, OH – October 9, 2012 – OneCommand (www.onecommand.com), the leading marketing automation platform for auto dealers, today announced the launch of its new corporate identity with the roll out of a completely redesigned website, corporate logo and the introduction of new products and services.
OneCommand’s new company logo was motivated by the evolution of its brand identity, which conveys design elements that are consistent with the company mission and its new product offerings: modern, precise and professional. Paired with three new product launches, the company’s largest product rollout in its history, the new brand identity will distinguish OneCommand as the premier provider of marketing automation for auto dealers.
At the core of this brand evolution, will be the debut of OneCommand’s Platform. The future of automotive digital marketing and the foundation of OneCommand’s product offering, the Customer Marketing & Loyalty Automation PlatformTM is comprised of solutions, techniques and best practices to deliver the right message, at the right time, to the right customer through the right communications platform. These proprietary tools are designed to drive traffic and increase customer loyalty while reducing marketing costs.
The foundation of OneCommand’s Customer Marketing & Loyalty Automation PlatformTM is five components: Voice, Email, Text, Direct Mail and Social Content. OneCommand’s Customer Marketing & Loyalty Automation PlatformTM combines an outstanding set of tools, but the real difference is OneCommand’s AutoIntelligenceTM. AutoIntelligenceTM is a methodology of OneCommand’s proven data management and best practices that leverage products and give dealership’s an edge.
To accelerate their results, dealers can add OneCommand’s proven solution bundles. These innovative, industry leading solution based combinations address specific dealership needs and deliver real results. OneCommand offers Response BoostTM, Customer Contact AcceleratorTM, and SalesFinderTM to solve for specific dealership shortfalls.
“Our new brand identity is the next step in communicating to both current and potential customers that OneCommand will provide solutions, products and services that surpass our competitors”, said Jeff Hart, President and CEO. He continues, “We want to illustrate to the auto industry that we are a forward thinking company with a strong commitment to helping our dealers communicate better with their customers.”
OneCommand’s new identity not only demonstrates its commitment to delivering innovative, industry leading solutions, but its commitment to partnering with auto dealers to drive sales.
OneCommand is the leading provider of marketing automation which is designed to drive customer loyalty in the auto industry. For over a decade, OneCommand’s proven platform of voice, email, mobile/text, direct mail and social communications have been delivering results that are targeted, turnkey, and trigger-based. Every day, OneCommand sends over 1,000,000