Professional Network for Best Practice Marketing Strategies and Tactics
Look in the bottom right hand corner of the search image above. Those are other dealers listed as options under their Google Local profile…Continue
One of the best parts about this community is its focus on social. There are so many poor resources out there - AutomotiveSocial is one of the good ones. Its sister site,…Continue
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When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…Continue
One of the worst parts about being a vendor in the automotive industry is that we often take things for granted. When something is commonplace amongst vendors, we often assume that the dealers are very familiar with them as well. Unfortunately, this is not always the case.
Case in point: the…Continue
Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read articles, watch…Continue