Badge

Loading…

Events

BLOGROLL: Automotive Social Media Links for Auto Industry Professionals (not intended for consumer)

Please submit relevant links for listing consideration to the "Automotive Social Marketing" profile in this community...

Blog Directories, Listing, Review and Ratings Resources:
Blog Catalog

Automotive Professional Blogs and Communities:
Automotive Digital Marketing Professional Community

Dealer Bar

Jeff Kershner's DealerRefresh Blog and Forum

Jared Hamilton's DrivingSales Professional Network

Social Sells Cars

Facebook Fan Pages:
Automotive Social Media Marketing Facebook Fan Page

ADM Professional Community Facebook Fan Page

Fan page for the sponsored Arizona Mazda Community

Automotive Avenues is an independent Denver, CO dealership specializing in supplying cars to Credit Union Members and sponsors an Automotive Community as a social network connecting their customers and employees

Otto MotiveSocial

Create Your Badge

Birthdays

Birthdays Tomorrow

John Miller
  • Greenville, SC
  • United States
Share on Facebook
Share Twitter

John Miller's Friends

  • Pat McKemy
  • Breakaway Honda
  • Mark Becker
  • Justin Braun
  • Automotive Social Media

RSS

Loading… Loading feed

Gifts Received

Gift

John Miller has not received any gifts yet

Give a Gift

 

John Miller's Page

Latest Activity

John Miller and Pat McKemy are now friends
Apr 13, 2012
John Miller posted photos
Apr 13, 2012
John Miller posted a status
"work extremely hard to make things extremely simple. -John-"
Apr 13, 2012
John Miller updated their profile
Apr 13, 2012
John Miller posted a status
"so glad to have ping.fm back up and running!"
Dec 3, 2011
John Miller posted a status
"The Grant Rant by Cha Cha http://ping.fm/byZFR"
Nov 26, 2011
John Miller posted a status
"Sleeping Standup http://ping.fm/jWBJD"
Nov 25, 2011
John Miller posted a status
"Metallica - Orion (Music Video) [HD] http://ping.fm/4byMx"
Nov 25, 2011
John Miller posted a status
"Sleepy Man Banjo Boys - David Letterman Show http://ping.fm/mbRDb"
Nov 25, 2011
John Miller posted a status
"MSNBC Happy Thanksgiving Appearance http://ping.fm/15u3Q"
Nov 24, 2011
John Miller posted a status
"Giving Thanks for Thanksgiving Game http://ping.fm/RHwsa"
Nov 24, 2011
John Miller posted a status
"Obstacles Are Opportunities http://ping.fm/NyFAN"
Nov 22, 2011
John Miller posted a status
"Black Friday Special http://ping.fm/RGXwA"
Nov 22, 2011
John Miller posted a status
"Ginger Bread Grant Cardone http://ping.fm/d456r"
Nov 22, 2011
John Miller posted a status
"Herman Cain Shitzzzz on Wolf Blitzer's Name http://ping.fm/ryrV0"
Nov 22, 2011
John Miller posted a status
"6 Yr Old Better Prepared than Most Car Salesman http://ping.fm/vvi3o"
Nov 22, 2011

Profile Information

Your company, business, employer or organization's full name
Bradshaw Automotive
Your Job Title or Position
Internet Director
Phone Number for Automotive Social Members to reach you (displayed)
8642346632
Email Address for Automotive Social Network Members
johnmillersc@gmail.com
URL for you or your company's primary website. Example: www.AutomotiveSocial.com
http://www.autodealertarget.com
Your automotive industry affiliation categories (check all that apply)
Dealership Employee, Dealership Sales Manager/Associate, Dealership Marketing Manager/Associate, Dealership Parts Manager/Associate, Dealership Service Manager/Associate, OEM Associate, Auto Industry Supplier, Automotive Consultant, Marketing Consultant, Social Media Consultant, DMS Supplier, Website or Web Services Supplier, CRM System Supplier, Marketing and/or Advertising Supplier, Writer Blogger or Journalist, You Join Any Social Media Site, Retired Car Guy, Car Guy, Car Gal, Social Media Marketing Professional, Reputation Management Consultant, Reputation Management Services Provider, Publisher or Advertising Network
You or Your campany's Facebook "Profile" or "Fan Page" URL... example: http://facebook.com/AutomotiveSocial
http://facebook.com/autodealertarget
You or Your Company's Twitter profile URL... Example: http://twitter.com/ScottMonty
http://twitter.com/johnmillersc
You or Your company's YouTube "Channel" URL... Example: http://www.youtube.com/AnciraAutoGroup
http://youtube.com/johnmillersc
Use this text box to describe you or your company's mission statement, products, services, objectives, etc. You may insert basic HTML code in this area, and this is part of the content that is submitted for spiders to index...
Honda Dealership Greenville SC | Greer, Greenville, Easley, Spartanburg & Anderson SC Honda Dealer | New & Used Honda Massive Inventory | Special Offers | Price. John Miller Automotive Social Media Consultant in South Carolina Helps Dominate for Bradshaw Automotive

Renegade

Wednesday, June 29, 2011

Will The Maverick Approach Prove To Be What's Best For Buyers?

There is a lot of "BUZZ" today on social networks and aggressive retilers around "MAVERICK".  My purpose in this blog is to give insights into how an Internet Director in an automotive dealership connects with buyers and presents vehicles for sale.  


That being my brief set up; I want to dissect the word "Maverick".  I am concerned that some marketing firms and sales training companies spin the word maverick because when most people here the word maverick, the image of a 1972 Hot-Rod with shiny wheels, or the famous movie with the fighter jets.  Some think of the cowboy on his horse on the plains minding his doggies straying too far from the heard.  


It makes sense that these images would come to mind.  One definition, the first instance in most dictionaries, is    an unbranded animal, esp. a strayed calf.  To relate that to human behavior we can pretty it up a bit calling maverick: Informal a person who takes an independent stand, as in politics, from that of a party or group.  I think that If I surveyed 100 car buyers and asked them if they would prefer to deal with someone who would take an independent stand from other dealerships, I think the results would be an overwhelming yes.  


Another idea around "Maverick" takes this soft pretty indication, and adds a little spice.  Here is the spiced up  definition: someone who is independent and not a follower.  Now we're getting somewhere!  You're probably even reading faster now that the words are becoming a bit more fun.  Here are some synonyms for this version: dissident, trailblazer, heretic, rebel, renegade, (adj.) individual, eccentric.  WOW!  Now would you buy a car from a Maverick?  


I am staking a lot of money, time and effort on the trust that most would.  You see, all it takes is a quick trip around the internet to find out how automotive marketing is done today.  You'll notice FLASHING BANNERS, Bold font.  lots of !!! exclamation marks and bright colors.  How can anyone focus on spending $20,000-$60,000 on a car with all the distraction?  Where does this distraction come from?


The distraction comes for the unethical third party sites.  It is estimate that 82 % of the vehicles that show up on search results in any given city exist only in a stock photo cache in a server hundreds or thousands of miles away.  Let me explain.  Years ago internet marketing was new to dealerships, no dealer knew how to effectively display cars on the web, enter third party.  In the begining, the third party was a boon for automotive dealers.  Early internet sales came about by third party sites advertising in a newspaper, magazine or internet site. Shoppers would fill out a form for price quotes on cars.  Before the internet, it was unheard of to find out pricing before selecting the specific vehicle choice.  The realization that change was around the corner happened hard and fast when this first of the sacred realities of the auto industry was desecrated.


Next step, the Search aggregator. This is like internet price quote on steroids.  Automotive search providers reveled in the face that they would have hundreds, thousands and some times tens of thousands of cars if you pool nationwide inventory searches from all dealerships.  Sounds great right?  All the cars in one place, convenient right?  Well, you tell me.  When a shopper visits an AGGREGATOR (no names will be mention you TRADER) it is important for the AGGREGATOR to have the most important thing to AGGREGATE: your information.  It seems unnatural that these sites can ask a shopper to; select a specific zip code, then price range or make and model only to be required to complete a form to see vehicles in inventory.  I know that is the greater at my local Grocery asked for my name: last,first; phone number: home, work, cell; and my email address, I would find a grocery where it is free to shop.  You never want to fill out a form BEFORE you see merchandise.


I can assure you that when you do to my dealership sites you'll find a site that is ready to serve your needs.  You will find easy, quick and convenient navigation.  No streaming, flashing, scrolling banners from every other advertiser in the internet.  At Bradshaw Automotive you deserve to focus on what is important. The Car.  


That being said, What about the dissection of the word Maverick?  Did you notice that there was one word in this blog of a lighter grey font?  The word that I was foreshadowing is Renegade.  Renegade is listed as a synonym for Maverick, however I think it is Maverick on steroids.  Renegade's definition is as follows: A renegade is a person who abandons the religious, political, or philosophical beliefs that he or she used to have, and accepts opposing or different beliefs.  So a Renegade not only marches to a beat of a different drum, a RENEGADE starts playing guitar instead and doing lead vocals.  If being an automotive RENEGADE means cutting ties with the third party AGGREGATORS that are bad for shoppers and dealers, then that is me.  


If it's that easy why doesn't every dealer get rid of AGGREGATORS?  Hold on Being a RENEGADE holds no promise of ease.  RENEGADE is scary. -- I like being scared a little, it keeps me focused. --  Renegade means say goodbye to 100 to 200 e-mail addresses of shoppers within a certain radius of a dealership who said to an AGGREGATOR "I might like to have this please".  RENEGADE means abandon, and accept opposing belief.  If an Internet Director choices this path of RENEGADE, how in the world is he to exist in a sales environment?  


Enter Social Media Networking.  Notice a Change in the Blog title from "Internet Director" to "Social Networks Director" this comes after months of evolution, into an automotive executive who understands the value of having a modern, relevant way to engage shoppers.  Gone of the days of BULL HORN, yellow caution tape, tent sales, flashy banners on AGGREGATOR sites etc.  You deserve to have a true, transparent, continuing relationship with your automotive dealership.  You DESERVE, look at the money you spend on transportation.  I commit that it is my mission to DOMINATE the AGGREGATORS in Greenville South Carolina for the benefit of Greenville Area Shoppers, and to be a RENEGADE.  You can help me by allowing me feedback on social networking sites where you see Breakaway Honda, Bradshaw Automotive, Bradshaw Acura or Bradshaw Infiniti.  Also if you can read, tweet, retweet, facebook, stumbl, digg and whichever share site you prefer communicate this to others I could really use the help.  It is going to take a mountain of content to silence the AGGREGATORS.  The only way to be more relevant is to provide better, more useful content on my websites, find interesting ways for you to engage and enjoy the sites I provide and for me to live up to my promise of being RENEGADE.








Additional explaination of MAVERICK :

 
definitions MAVERICK:
definitions RENEGADE:


John Miller's Photos

Loading…
  • Add Photos
  • View All

John Miller's Blog

RapidFire Auto Our New Friends That End Phone Tag in The Service Department!

Posted on October 25, 2011 at 12:26pm 0 Comments

Check out Rapid Fire Auto 

These Guys End Phone Tag for Service Advisors.  How Much Money Did Missed Calls Cost Your Store Last Week?…





Continue

AutoDealertarget RoundTable Tuesday

Posted on October 10, 2011 at 10:43pm 0 Comments

You're Invited! The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry. When: Tuesday Oct 11, 2011 - 10:00PM EST Place: Google Hangout, Live…

Continue

AutoDealerTarget Realeases Conquest Email Program

Posted on September 21, 2011 at 7:31am 0 Comments

 

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.

 …

Continue

Comment Wall (1 comment)

You need to be a member of Automotive Social to add comments!

Join Automotive Social

At 9:28am on August 19, 2014, FRANK KWABENA said…


Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on:( mr.frankkwabena000@yahoo.co.th ) for the full details.

Have a nice day

Thanks God bless.

Mr Frank.

 
 
 

© 2014   Created by Automotive Social Media.

Badges  |  Report an Issue  |  Terms of Service