Automotive Social Media Marketing

Social Networking and Marketing Strategy for Car Dealers

John Sternal
  • Boca Raton, FL
  • United States
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John Sternal posted a blog post

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start. Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here…See More
yesterday
John Sternal posted a blog post

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com Lease…See More
Jul 9
John Sternal posted a blog post

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:"Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota Financial Services,…See More
Jul 1
John Sternal posted a blog post

Approvals for Car Lease Credit Reach New Low for the Year

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%. Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April compared…See More
Jun 25
John Sternal posted a blog post

Insurance Premiums Cause People To Change Their Car?

Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are unorthodox for the…See More
Jun 18
John Sternal posted a blog post

GM RECALLS HAVE LITTLE EFFECT ON PEER-TO-PEER VEHICLE TRANSACTIONS

Swapalease.com, the nation’s largest car lease marketplace, released its latest report on vehicle incentives from May, and one particular area stood out: Despite all the attention on recalls, few GM brands are currently listed with a cash incentive. Cash incentives are a normal practice in the world of automotive sales, but what makes this report different is that the Swapalease.com marketplace involves person-to-person transactions. According to incentives data from May listings, only five…See More
Jun 10
John Sternal posted a blog post

Quality Products Drive Used Car Pricing

Here is this week's Used Car Market Report with the latest data from Black Book. What a week it has been for the Editorial team at Black Book! From viewing auctions online and the editors actual attendance, we were hands on with at least twelve auctions, to go along with the sixty-three physical auctions the Black Book survey personnel attended and reported the actual market activity from. Throw in the…See More
Jun 9
John Sternal posted blog posts
Jun 5
John Sternal posted a blog post

Full-Size Pickups Prosper, Full-Size SUVs Most Consistent

Here is this week's Used Car Market Report with the latest data from Black Book, Last week was a semi-short week as we all had the chance to remember and honor those who have served in the military. No matter where a holiday falls there is some effect on the rhythm of the auctions and buying and selling needs of the wholesale markets.Overall the changes to the values were more stable with no extremes in the level of change. Even though there were comments within the Black Book survey personnel…See More
Jun 2
John Sternal posted a blog post

Car Lease Contracts Being Broken at Near-Record Pace

Swapalease.com, the nation’s largest car lease marketplace, says its customers continue to escape their car leases at a near-record pace. According to data from April listings, car lease drivers in April planned to escape their lease contracts 15.3 months into their lease, slightly off the record pace set back in January of 13.9 months.Based on lease contracts with an average term of 36 months, the current pace of exit continues to expedite in pace. Prior to 2014, the average person looked to…See More
May 22
John Sternal posted a blog post

Consumers Feel Mislead About Car Leasing By TV Commercials

The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking here.Millions of cars…See More
May 20
John Sternal posted a blog post

Early Summer Seasonal Patterns Taking Place

Here is this week's Used Car Market Report with the latest data from Black Book. It has been an extremely busy week for the Editors at Black Book attending physical auctions and watching other auctions online, while also analyzing thousands of records from remarketing data feeds from all across the country, We even had the opportunity to get hands on insight into a couple of significantly refreshed models that are soon to be hitting the new car market through the franchised dealers. Getting…See More
May 19
John Sternal posted a blog post

Why Can't You Lease A Tesla?

No doubt, Tesla has become a highly successful car brand with a growing roster of fans. The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.On the surface this is positioned as a lease program. But it's really not a lease because you have to finance and pay taxes on the full vehicle.Why can't you just lease a Tesla? Government regulations mean the $7,500 Plug-In Electric Drive Vehicle Credit is…See More
May 15
John Sternal posted a blog post

Growth Potential For Auto Lenders?

Despite growing supply challenges, profitable portfolio growth opportunities remain for automotive lenders according to a new white paper from Black Book Lender Solutions. The new white paper: “Finding Portfolio Growth Amidst Changing Supply Levels” may be downloaded by clicking here. Increasing supply has become more of a focus in the automotive industry causing concern over…See More
May 13
John Sternal posted blog posts
May 9
John Sternal posted a blog post

May Opens With Lower Used Car Prices

Welcome to this week’s edition of Beggs on the Used Car Market, with the latest valuation data from Black Book. Now that we have reached the fifth month of the year, unless you are in Dutch John, Utah, or some other location of 8,000 feet of elevation or higher, we are probably through with the winter type weather, finally. We may also be past the peak of spring used car activity and…See More
May 5

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Merit Mile
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Director
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561-362-8888
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jsternal@meritmile.com
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Merit Mile provides campaign strategy for automotive companies.

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John Sternal's Blog

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Posted on July 23, 2014 at 7:06am 0 Comments

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

Continue

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Posted on July 9, 2014 at 1:30pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

Continue

Toyota's Focus On 24-Month Lease Terms

Posted on July 1, 2014 at 10:00am 0 Comments

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

"Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota Financial…

Continue

Approvals for Car Lease Credit Reach New Low for the Year

Posted on June 25, 2014 at 6:08am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.



Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and…

Continue

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At 12:35am on April 19, 2013, Pauline Atta said…

Hello Dear,

How is everything with you,I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(pauline120atta@yahoo.co.th)for the full details.
Have a nice day.

thanks
Pauline Atta.

 
 
 

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