Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

John Sternal
  • Boca Raton, FL
  • United States
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Latest Activity

John Sternal posted a blog post

Mid-Size Pickups Show Positive Changes Despite Rising Gas Price

Here is the latest used car market report from Black Book. Each week as we look at the most recent overall market changes, we are trying to identify any movements or consistencies in the market that will support the dealers, lenders and remarketers in their next steps in business. Is there a segment showing strength or weakness or a changing trend? This past week we saw a…See More
13 hours ago
Pat McKemy commented on John Sternal's blog post Used Car Values Make Unexpected Changes During Spring Market
"Market is really unpredictable one can not predict whats next , when it comes to car it quiet dependable on the demand in the market, people tending more towards used car market is giving it a great boost and declining fuel prices is also a good…"
Friday
John Sternal posted blog posts
Thursday
John Sternal posted a blog post

Car Segments Continue To Soften

Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have several …See More
May 13
Pat McKemy commented on John Sternal's blog post Full-Sized Pickups Fare Better Week After Week
"Great stats keep on going , I like your blog a lot quiet inspiring , great example make it more intense and persuades me to read it  a great one ,keep updating."
May 13
Pat McKemy commented on John Sternal's blog post Only One Used Car Segment Shows Greatest Change
"As per your survey its a great news for used car industry the whole segment is showing a positive boom giving a great flow of high capital in car industries, your blog has perfectly reflected the present scenario in car industry ...keep updating."
May 2
John Sternal posted a blog post

Only One Used Car Segment Shows Greatest Change

Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several reports mentioned …See More
May 1
Pat McKemy commented on John Sternal's blog post Key Car Segments Start To Turn
"Mention not , actually such blogs give me a good optimism to read through this site i have seen good idea's and did apply to get very profitable results."
Apr 28
Pat McKemy commented on John Sternal's blog post Positive Brand Retention & Brand Loyalty Come Out Of Lease Pull Ahead Programs
"Well nice to hear it such programs bring great positivity in the market with bright aspects for investors they are goodwill for those who have  lost  a big capital in market by indulging brand loyalty."
Apr 27
Pat McKemy commented on John Sternal's blog post Strong Finish For Dealers & Remarketers In The Month Of March
"Seriously felt the very same in month of march quit tough had to take some wise steps to recover finiance..but thanks for sharing had got some idea from it ..keep updating."
Apr 26
John Sternal posted a blog post

Positive Brand Retention & Brand Loyalty Come Out Of Lease Pull Ahead Programs

Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people in the same brand family. These pull-ahead programs are similar to lease transfer by allowing drivers to walk away…See More
Apr 26
John Sternal commented on John Sternal's blog post Key Car Segments Start To Turn
"Thanks for the comments, Pat."
Apr 24
Pat McKemy commented on John Sternal's blog post Key Car Segments Start To Turn
"Interesting to see through your blog especially the part dealing with decline in gas prices.One need such drivers to maintain good budget at home and office, I also see a great deal of decline in various mid sized cars .Your stats are very…"
Apr 24
John Sternal posted a blog post

Key Car Segments Start To Turn

Following is the latest Used Car Market Report from Black Book.  It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition vehicles each day throughout the week were adjusted. Just as impressive, 60% of…See More
Apr 23
Pat McKemy commented on John Sternal's blog post Traditional Tax Season Market Causes Change in Used Car Market?
"Great content of your blog  actually it is very true the rising demands of car have greatly affected the price hike the stats of your blog are amazing and useful for all those entring such bussiness"
Apr 23
John Sternal posted a blog post

Traditional Tax Season Market Causes Change in Used Car Market?

Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.There is still enough interest and demand that for the past six weeks at…See More
Apr 19

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Merit Mile
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Merit Mile provides campaign strategy for automotive companies.

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John Sternal's Blog

Mid-Size Pickups Show Positive Changes Despite Rising Gas Price

Posted on May 21, 2013 at 1:53pm 0 Comments

Here is the latest used car market report from Black Book. Each week as we look at the most recent overall market changes, we are trying to identify any movements or consistencies in the market that will support the dealers, lenders and remarketers in their next steps in business. Is there a segment showing strength or weakness or a changing trend? This…

Continue

Used Car Values Make Unexpected Changes During Spring Market

Posted on May 16, 2013 at 12:44pm 1 Comment

Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…

Continue

April Credit Approvals Show Positive Increases

Posted on May 14, 2013 at 2:30pm 0 Comments

The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.



Credit remains the lifeblood of car leasing, and lenders…

Continue

Car Segments Continue To Soften

Posted on May 13, 2013 at 2:24pm 0 Comments

Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have several …

Continue

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At 1:35am on April 19, 2013, Pauline Atta said…

Hello Dear,

How is everything with you,I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(pauline120atta@yahoo.co.th)for the full details.
Have a nice day.

thanks
Pauline Atta.

 
 
 

 

 

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