Social Networking and Reputation Management Strategy for Car Dealers
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After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because I am working with dealerships on extended full time projects. I am talking about wrapping up my sleeves, putting in the hours, creating magic, and not…Continue
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a small dealership that represents two up and coming franchises and sells about 100 units per month. They have 2 Internet coordinators and are looking to add a manager. The previous manager left to go work for a vendor for similar pay and less hours over a month ago.
Here is a dealership that has an internet department that is running with no process and no real idea…Continue
Welcome to Part 3 of a live dealership case study in which I am working on. It has been two weeks since Part 2 was published. I was away in Chicago consulting another client and also handling the Internet Sales 20 Group. I came home to a major hurricane which slowed things down considerably. But here is what we were able to…Continue
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. …Continue