Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

Stan Sher
  • Cherry Hill, NJ
  • United States
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Stan Sher posted a blog post

Transforming The BDC: Part 1

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.  As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because I am working with dealerships on extended full time projects.  I am talking about wrapping up my sleeves, putting in the hours, creating magic, and not forgetting where I came…See More
Dec 20, 2012
Stan Sher promoted Stan Sher's blog post The Internet Manager of 2013
Dec 7, 2012
Stan Sher posted a blog post

The Internet Manager of 2013

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a manager.  The previous manager left to go work for a vendor for similar pay and less hours over a month ago.Here is a dealership that has an internet department that is running with no process and no real idea of how to measure the results…See More
Dec 7, 2012
Stan Sher posted a blog post

Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 3 of a live dealership case study in which I am working on.  It has been two weeks since Part 2 was published.  I was away in Chicago consulting another client and also handling the Internet Sales 20 Group.  I came home to a major hurricane which slowed things down considerably.  But here is what we were able to accomplish.CRM:We have…See More
Nov 10, 2012
Stan Sher's 2 blog posts were featured
Nov 3, 2012
Stan Sher promoted Stan Sher's blog post Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)
Oct 20, 2012
Stan Sher posted a blog post

Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The major thing was CRM and…See More
Oct 20, 2012
Stan Sher posted a blog post

Comparison of Image Sharing Sites for Potential SEO Benefit - Flickr is the best

So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits.  I mean I know Flickr to be the best but it has been a while since I last researched.  I figured photobucket , shutterfly, and others would have similar results.  Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.Here is the link to check it out:…See More
Oct 17, 2012
Stan Sher's blog post was featured

AutoCon 2012 Review - Stan Sher of Dealer eTraining

AutoCon 2012! AutoCon 2012! AutoCon 2012!  Phew...By now I am sure that if you are reading this that you are aware that AutoCon 2012 is over.  I am sure that you have been bombarded with emails, blogs, and social media posts promoting the ultimate Automotive Dealership Digital Conference.  Well, AutoCon has been over for the past 5 days.  Those of you that know me know that I like to write reviews after I attend a conference or convention. Let me…See More
Oct 13, 2012
Stan Sher posted a blog post

Transforming The Dealership Part 1 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.She was looking for someone to come in and really help the…See More
Oct 13, 2012
Ralph Paglia and Stan Sher are now friends
Oct 9, 2012
Stan Sher posted blog posts
Oct 6, 2012
Stan Sher posted a blog post

DealerSocket - Apple Honda Riverhead NY Case Study

http://www.dealersocket.com/public/pdf/casestudies/apple_honda_wins_automotive_internet_sales.pdfApple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRMEric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols began his position in April 2011, Apple Honda made the switch to DealerSocket…See More
Oct 1, 2012
Stan Sher posted a blog post

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.Every now and then, one comes…See More
Sep 29, 2012
Stan Sher promoted Stan Sher's blog post The Selling Process…has it changed?
Sep 25, 2012
Stan Sher posted a blog post

The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out on the floor to learn as they…See More
Sep 25, 2012

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Dealer eTraining
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President
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(732)925-8362
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stan@dealeretraining.com
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Our goal is to help automotive retailers produce better digital sales and marketing results utilizing some of the most powerful best practices in the automotive industry.

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Stan Sher's Blog

Transforming The BDC: Part 1

Posted on December 20, 2012 at 12:49am 0 Comments

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.  As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because I am working with dealerships on extended full time projects.  I am talking about wrapping up my sleeves, putting in the hours, creating magic, and not…

Continue

The Internet Manager of 2013

Posted on December 7, 2012 at 12:40am 0 Comments

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a manager.  The previous manager left to go work for a vendor for similar pay and less hours over a month ago.

Here is a dealership that has an internet department that is running with no process and no real idea…

Continue

Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Posted on November 10, 2012 at 10:37am 0 Comments

Welcome to Part 3 of a live dealership case study in which I am working on.  It has been two weeks since Part 2 was published.  I was away in Chicago consulting another client and also handling the Internet Sales 20 Group.  I came home to a major hurricane which slowed things down considerably.  But here is what we were able to…

Continue

Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)

Posted on October 20, 2012 at 10:30am 0 Comments

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy. …

Continue

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At 6:34pm on August 26, 2013, mr mordzifa frank said…

Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on this email( mrmordzifafrank104@live.com ) for the full details,
Have a nice day

Thanks God bless.
Mr Mordzifa.

 
 
 

 

 

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