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All Blog Posts (736)

Automotive Reputation Management Isn't Complicated

"It isn't rocket science."

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence…

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Added by Paul Accinno on August 1, 2014 at 7:44pm — No Comments

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…

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Added by Black Book on July 28, 2014 at 8:22am — No Comments

Killing 3 Birds with One Stone in Advertising and Marketing

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a…

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Added by Jon Lamb on July 25, 2014 at 10:21am — No Comments

Working with Purpose in the Automotive Industry

“Ah, to come to the end of one’s life and realize one has never lived.”



— Henry David Thoreau

Is life just happening to you or are you living it on purpose? Does your life and income depend upon the direction of the wind? Is…

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Added by Jeff Sterns on July 25, 2014 at 10:08am — No Comments

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.



Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…

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Added by Black Book on July 23, 2014 at 11:43am — No Comments

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

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Added by John Sternal on July 23, 2014 at 7:06am — No Comments

Content Marketing Best Practices for Car Dealers

Automotive Leads All Business Categories in Customer Engagement via Social Media

Recommendations and Detailed Examples of Content Marketing Best…

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Added by Automotive Social Media on July 21, 2014 at 6:30pm — No Comments

Gas Prices Decline And So Does The Market

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…

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Added by Black Book on July 21, 2014 at 1:41pm — No Comments

You're Probably Missing the Real Value of Social Media

Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.

This…

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Added by JD Rucker on July 18, 2014 at 7:53pm — No Comments

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPERCIATION REPORT

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing…

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Added by Black Book on July 17, 2014 at 12:04pm — No Comments

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch…

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Added by JD Rucker on July 15, 2014 at 1:33am — No Comments

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

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Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments

Hit Your Customers More than Once with Messages of Loyalty

Customer loyalty is a tough cookie to crack nowadays. It's not like before when things were more predictable, when you could make assumptions about timing and situations. Today, you never know when the situation will change to where someone is in the market to buy a car immediately. The standard…

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Added by Jon Lamb on July 13, 2014 at 8:00pm — No Comments

Dean Evans Becomes CEO of LotLinx

Dean Evans is now the new CEO of automotive marketing software company LotLinx...

Evans is the former Chief Marketing Officer (CMO) for both Dealer.com and then Subaru of America.…

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Added by Automotive Social Media on July 10, 2014 at 10:30pm — No Comments

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

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Added by John Sternal on July 9, 2014 at 1:30pm — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your…

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Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments

JUNE USED VEHICLE DEPRECIATION MORE THAN DOUBLES COMPARED WITH MAY LEVELS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 overall saw larger depreciation in June compared with the previous two months, signaling typical summertime patterns. Average segment prices saw -1.0% depreciation in June compared with May levels of -0.4%. Domestic cars changed -2.0%; import cars changed -1.4%; domestic trucks changed -0.5%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2%…

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Added by Black Book on July 8, 2014 at 6:47am — No Comments

The Power to Change Beliefs

Now, sometimes during a class or seminar I’m conducting I’ll get asked “Jeff, can’t you just share the secrets to selling? The tricks, shortcuts, or just some really good closes?” The answer is, “Sure.” I’ve done it thousands of times. I’ve even trained competing dealers while I was employed by one…

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Added by Jeff Sterns on July 7, 2014 at 9:54am — No Comments

Market Activity Despite Slow Holiday Week

Welcome to this week’s edition of Beggs on the Used Car Market, with insights and analysis of the used car market from Ricky Beggs and Black Book. It was an abbreviated week of wholesale activity. The car segments came in at -$45 which is right around the change levels of the previous nine weeks. The lone segment that caught my attention was the Entry level Cars at -$37 or -.52%. The previous week this…

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Added by Black Book on July 7, 2014 at 8:41am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 7:30am — No Comments

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