Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

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Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 2:30pm — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses.  It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable…

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Added by Leonard Buchholz on April 14, 2014 at 10:58am — No Comments

Pring Prices See Segments Peak

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…

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Added by John Sternal on April 14, 2014 at 8:56am — No Comments

Longer Winter Pushes Price Season Farther Out

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



March…

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Added by John Sternal on April 10, 2014 at 7:18am — No Comments

Automotive Sales Training: Three Strikes and You are In!!!!

Both automotive management and…

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Added by Stephanie Young on April 8, 2014 at 9:35am — No Comments

Are Cars Now Like Cell Phones?

How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.

 

According to results of…

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Added by John Sternal on April 8, 2014 at 7:16am — 1 Comment

Prices For Used Cars See More Increases

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with the latest vehicle valuation data from Ricky Beggs and Black Book. We trust you have had a good week on the retail lots, in the auction lanes and airwaves and within the finance offices.



For those of you who have commented over the past several weeks that you expect the market to…

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Added by John Sternal on April 7, 2014 at 9:24am — No Comments

Craigslist Marketing Continues to Grow Up

Craigslist Marketing Continues to Grow Up

Since the onset of the $5 charge on Craigslist, dealerships have taken on a multitude of approaches on how they not only understand this marketplace, but more importantly utilize this marketplace to attract customers to visit their dealerships.

The most important thing that we have learned is that dealerships not posting inventory are losing opportunities to gain qualified prospects and sell more vehicles.  Here are the results from…

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Added by Jason Turner on April 2, 2014 at 11:59am — No Comments

Winning Teams Recruit and Train



Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

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Added by Stephanie Young on March 31, 2014 at 12:19pm — No Comments

Updates From The Current Sellers Market

With reports of the “sellers are happy” and “it’s a sellers’ market”, the results of the weekly market changes were bound to show continued strength. The only question remaining was just how strong it would actually be after a full week of auction activity. Welcome back to this week’s Used Car Market Report with insights from Ricky Beggs from Black Book.



As I reviewed the…

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Added by John Sternal on March 31, 2014 at 9:00am — No Comments

Really...it's been 60 days?

It’s been 60 days.

Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.

You were ready for…

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Added by Leonard Buchholz on March 29, 2014 at 7:17am — No Comments

Lease Payments Rise Through February

Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.



Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…

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Added by John Sternal on March 27, 2014 at 8:17am — No Comments

Where does Profit Improvement start? At the Service Managers Desk, of course!

In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.

In Fixed Ops, this person is called the Service Manager.

Typically  (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.

I call it the “Theory of Un-relativity” and it goes like…

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Added by Leonard Buchholz on March 26, 2014 at 4:17pm — No Comments

Where does Profit Improvement start? At the Service Managers Desk, of course!

In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.

In Fixed Ops, this person is called the Service Manager.

Typically  (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.

I call it the “Theory of Un-relativity” and it goes like…

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Added by Leonard Buchholz on March 26, 2014 at 4:17pm — No Comments

Prices Rise For Spring Season

Hello and welcome to this week’s edition of Beggs on the Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no snow in the air or on the ground, with some sunny…

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Added by John Sternal on March 24, 2014 at 9:59am — No Comments

February Lease Credit Approval Data Is Up 11% From Year-Ago levels

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of February were at 66.6%, down from the 70.5% level in January and 73.3% level in December of 2013. February’s rate was the lowest since September of 2013, when the marketplace saw just 62.9% approvals from credit…

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Added by John Sternal on March 18, 2014 at 11:25am — No Comments

Spring Used Sales Remain Hot

Hello and welcome to this week's edition of Beggs on the Used Car Market, with used car highlights from Black Book. The experienced editors at Black Book have been busy making all the necessary changes to the values. Since the first of February we have averaged 1820 adjustments per day with the lowest daily average during any one week being 1619. This past week the 2150 adjustments per day…

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Added by John Sternal on March 17, 2014 at 10:01am — No Comments

How Women View Their Leasing Experience



How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …

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Added by John Sternal on March 13, 2014 at 2:07pm — No Comments

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little…

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Added by JD Rucker on March 13, 2014 at 6:44am — No Comments

Management, Service & Automotive Sales Training: Bringing Value

"You don't get paid for the hour.  You get paid for the value you bring to the hour.” 

~ Jim Rohn

Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this be?  I…

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Added by Stephanie Young on March 10, 2014 at 9:59am — No Comments

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