Automotive Social Media Marketing
Social Networking and Reputation Management Strategy for Car Dealers
Used Car Values Make Unexpected Changes During Spring Market
Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…
ContinueAdded by John Sternal on May 16, 2013 at 12:44pm — 1 Comment
April Credit Approvals Show Positive Increases
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
Car Segments Continue To Soften
Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have several …
ContinueAdded by John Sternal on May 13, 2013 at 2:24pm — No Comments
Added by Chad Gutschow on May 4, 2013 at 6:43am — 1 Comment
Added by Chad Gutschow on May 4, 2013 at 6:42am — 1 Comment
The Rise of Webimercials – Webinars that are Only Mildly Educational
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…
ContinueAdded by JD Rucker on May 2, 2013 at 12:37am — No Comments
Only One Used Car Segment Shows Greatest Change
Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…
Added by John Sternal on May 1, 2013 at 3:41pm — 1 Comment
Why Your Posts are Seen (or go unseen) on Facebook News Feeds

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…
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Positive Brand Retention & Brand Loyalty Come Out Of Lease Pull Ahead Programs
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…
Added by John Sternal on April 26, 2013 at 11:31am — 1 Comment
Key Car Segments Start To Turn
Following is the latest Used Car Market Report from Black Book. It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…
Added by John Sternal on April 23, 2013 at 2:00pm — 3 Comments
Traditional Tax Season Market Causes Change in Used Car Market?
Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.
There is still enough…
Added by John Sternal on April 19, 2013 at 12:13pm — 1 Comment
New Study Reveals That It May Make More Financial Sense To Lease A Car Than Buy
AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…
Added by John Sternal on April 18, 2013 at 8:35am — 1 Comment
Added by Chad Gutschow on April 15, 2013 at 7:59am — 1 Comment
Small Car Segment Show Positive Increase In Lease Market
Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars.
The Ford Focus was recently named the …
Added by John Sternal on April 11, 2013 at 3:38pm — 1 Comment
Full-Sized Pickups Fare Better Week After Week
Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising…
Added by John Sternal on April 11, 2013 at 3:28pm — 1 Comment
Strong Finish For Dealers & Remarketers In The Month Of March
Here is the latest used car market report from Ricky Beggs and Black Book. Gas prices continue to fall, but only $.015 this past week. At least we are $.24 less than a year ago. I wish I could say the decline at the pump was directly driving the market, but at this point this is an afterthought. The overall strength is really based on less than full…
Added by John Sternal on April 4, 2013 at 11:28am — 1 Comment
Are Increases In Car Lease Payments An Indicator Of Growing Economy?
Car lease deals are more plentiful today compared with just a few years ago, but how do today’s lease payments compare with pre-recession levels? National car lease marketplace Swapalease.com analyzed monthly payments in 2012 and compared with vehicle inventory from 2006, finding payments on many models have increased…
Added by John Sternal on April 3, 2013 at 2:43pm — 1 Comment
Are Collectibles and Excotic Vehicules On The Rise?
It may be early April as we release this market update, but for sure the market overview is all solid facts and no tom foolery for dealers interested in motorcycle and powersports, the collectible and exotic cars, the recreational…
Added by John Sternal on April 2, 2013 at 9:57am — 1 Comment
Average Condition Vehicles See Positive Trends In Recent Adjustment Reports
Here is the latest used car market report from Black Book and managing editor Ricky Beggs. As the data and market reports came steadily flowing into the Editorial team where the analysis progressed, it was prevalent as to the need for used vehicles for retail level offerings. When demand is present, prices will…
Added by John Sternal on March 27, 2013 at 10:15am — 1 Comment
Added by Chad Gutschow on March 27, 2013 at 7:09am — 2 Comments
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