Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

All Blog Posts (236)

Stan Sher Stan Sher - NADA 2012 Review

It's that time of year again.  Yes, one of my favorite blogs of the year.  I have always enjoyed writing about my experiences at conferences and conventions.  This blog is going to be great.  Why so great you ask?

Wait for it...

Wait for it...

Wait for it...

Boom...here it is.

This has been my most productive and educational NADA convention out of the three that I have attended.  I realized this year the…

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Added by Stan Sher on February 9, 2012 at 10:21pm — No Comments

Glynn Rodean “Evaluate and Fix your Broken Internet Process NOW!”

NextGen Professional Automotive Sales and Service, is more than just making certain technologies available.  Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality but gives the…

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Added by Glynn Rodean on February 4, 2012 at 7:04am — No Comments

Stephen Jackson Auto Dealers Use Facebook Geotargeting For Digital Marketing

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –…

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Added by Stephen Jackson on January 23, 2012 at 2:13pm — No Comments

Automotive Social Media Automotive Industry Social Network Traffic Statistics

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2011...

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring include, in order of the December 2011 Unique Visitor Volume are:…

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Added by Automotive Social Media on January 20, 2012 at 12:55am — No Comments

Stephen Jackson How Dealerships Should Sell Cars to Generation Y

To sell cars to Generation Y, dealerships must understand the mind of a Millennial.  As a member of Generation Y, I’ll share with you my intimate knowledge on how you can best connect with younger customers.



These individuals, commonly known as Generation Y or the Millennials, are still burdened with leaving their homes…
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Added by Stephen Jackson on January 11, 2012 at 9:06am — No Comments

Stan Sher Merry Christmas and Happy New Year: A Message You Must Read

http://stansher.com/

http://dealeretraining.com/

http://www.linkedin.com/in/stansher83

 

 

I did not want to spam anyone and sending out messages to each and every one of you would take years because I just have something special to say to each and every one of you.  I have decided to write this…

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Added by Stan Sher on December 23, 2011 at 9:55am — No Comments

Greg Gifford Keep your site content fresh and rank higher on Google

Google’s recent Freshness Updateis designed to give more weight to “fresh” website content on certain queries. Google has always rewarded fresh content, but last month’s update has given freshness even more emphasis in its ranking algorithm.

Google has been pretty clear about which searches will rely heavily on fresh content. For example:

  • Recent events…
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Added by Greg Gifford on December 16, 2011 at 8:12am — No Comments

Stan Sher Scott Painter (CEO of TrueCar) speaks to Stan Sher (President of Dealer eTraining)

It was Monday December 12, 2011 and I had decided to take a nap at 4:00 PM as I had just spent an average of 14 hours per day working from my home office.  I actually spent all weekend working on projects and creating more curriculums.

My nap was rather long and I slept until 8:00 PM.  I woke up and looked at my cell phone only to find a voice message from a random phone number in California.  I listened to the message and saw that it was one of Scott Painter's people trying to…

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Added by Stan Sher on December 15, 2011 at 11:43am — No Comments

Stan Sher TrueCar - DealerTrack (ALG) Relationship: The words of a DealerTrack Employee

I received this email about eight hours ago from an employee of DealerTrack.  They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me.  It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar.  Does it mean that DealerTrack's own employees are against this deal too?  I know that I myself could not work for a company that would allow something like this (no matter how much money I was…

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Added by Stan Sher on December 11, 2011 at 9:49am — No Comments

Stan Sher The Reality of Zag.com/TrueCar

Friends,



I send this message as a true friend in the automotive industry.  As

some of you already know it is my mission to help dealers be

profitable and grow their results.

I wanted to reach out to you and send you this message to inform you

of what has been going on with Zag.com/TrueCar and the current

discussion.



I know that a lot of dealers are using Zag.com because they are sold

on the fact that they never pay for a lead and only pay $300 for…

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Added by Stan Sher on December 1, 2011 at 12:12pm — No Comments

JD Rucker Building a Complete List of Automotive Social Networks

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.

This time, I have good reason.

We're trying to compile a…

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Added by JD Rucker on November 26, 2011 at 1:48pm — No Comments

Glynn Rodean New Vision Sales Inc Differentiation.   What is it?  I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action.  It…

New Vision Sales Inc

Differentiation.   What is it?  I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action.  It is essential that we…

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Added by Glynn Rodean on November 7, 2011 at 11:07am — No Comments

John Miller RapidFire Auto Our New Friends That End Phone Tag in The Service Department!

Check out Rapid Fire Auto 

These Guys End Phone Tag for Service Advisors.  How Much Money Did Missed Calls Cost Your Store Last Week?…





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Added by John Miller on October 25, 2011 at 1:26pm — No Comments

Automotive Social Media The Mighty MACS Movie; Car Dealers Use Premiere For Social Media Marketing and Customer Retention

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture…

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Added by Automotive Social Media on October 16, 2011 at 2:54pm — No Comments

John Miller AutoDealertarget RoundTable Tuesday

You're Invited! The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry. When: Tuesday Oct 11, 2011 - 10:00PM EST Place: Google Hangout, Live…

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Added by John Miller on October 10, 2011 at 11:43pm — No Comments

Stan Sher Digital Dealer 11 – A Review by Stan Sher





As of recently, there have been a total of 11 Digital Dealer conferences.  In fact, while sitting in on a session given by Anthony Bartoli on Day 3 of the conference I heard him talk about what the conference was like originally.  It was interesting to hear about how few speakers there were…

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Added by Stan Sher on October 10, 2011 at 2:16pm — No Comments

Stan Sher Sales and BDC, Not Sales vs. BDC

http://www.facebook.com/dealeretraining

 

http://twitter.com/stansher

 

http://www.linkedin.com/in/stansher83

 

As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…

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Added by Stan Sher on October 9, 2011 at 12:11pm — No Comments

John Miller AutoDealerTarget Realeases Conquest Email Program

 

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.

 …

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Added by John Miller on September 21, 2011 at 8:31am — No Comments

harinder sharma Boom in the diesel cars in automobile industry

Presently the automobile industry of diesel car segment is facing a drastic change. This in turn will increase the demand of diesel in the market. With the hike in petrol prices now all the premium car manufacturers are turning towards diesel engine. With the petrol hike almost the prices of basic food items, like veggies, milk etc will also go straight up.

India is considered as the second fastest car market, next to China, with nearly 60 domestically assembled and 60 imported ranges…

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Added by harinder sharma on September 20, 2011 at 12:51am — No Comments

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