Social Networking and Reputation Management Strategy for Car Dealers
Here is the latest Used Car Market report, with data from Ricky Beggs and Black Book. With an overall average segment depreciation of -1.7% during November, the market appeared to be better than the October average…Continue
Added by John Sternal on December 4, 2013 at 10:20am — No Comments
A recent analysis of prices on today’s most popular car leases from Swapalease.com reveals that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, over the last twelve months. Monthly lease prices on the Escape have risen 13.0% since November 2012, and prices on the Fusion have gone up 17.1% during the same period. Only the Infiniti G37 has risen more at 20.2% over the last twelve months. The twist to this data is that a recent…
Added by John Sternal on December 3, 2013 at 7:29am — No Comments
Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…Continue
Added by John Sternal on December 2, 2013 at 10:02am — No Comments
Welcome to another edition of Black Book data and Beggs on the Used Car Market. I’m Ricky Beggs Editorial Director at Black Book. Thank you for tuning in to see some very interesting movements in the market value over the past week. Looking at the various comments gathered and reported by the Black Book survey personnel and editors as they stood on the auction lanes gave us as much of a wide spread of impressions of the market as I can…
Added by John Sternal on November 26, 2013 at 7:48am — No Comments
Matthew Brown, the industry leading authority in Craigslist, would like to personally address your dealership on these matters and respond directly to questions dealers may have.
Please join this upcoming webinar to discuss the Craigslist changes and what they mean for your dealership.Continue
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices for cars on the road rose 1.2% year-over-year according to October new listings. Monthly prices averaged $586.00 in October compared with $579.93 in October 2012. These prices compare to an average of $582.02 in September.
Among today’s popular leases, The Infiniti G37 saw the largest year-over-year increase, jumping 20.2% ($535.81)…
Added by John Sternal on November 25, 2013 at 8:50am — No Comments
Earlier this week I wrote a controversial piece about responsive website design that brought the ire of professionals within…Continue
Added by JD Rucker on November 23, 2013 at 10:42pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports credit approvals were relatively unchanged in October compared with the previous month. The year-to-date approvals for customer credit finished October at 72.8%, compared with September levels of 72.7%.
The current rate shows a marked improvement over last year’s percentage, when 64.4% of approvals were processed through the end of…
Added by John Sternal on November 20, 2013 at 1:34pm — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, driven by data from Black Book. Congratulations to Bill Jensen of Chase Auto Finance as he was chosen as the Auto Finance Executive of the Year. Dan Kennedy of General Motors was selected as the National Remarketing Executive of the Year. Jeff Haynes of BBVA Compass was chosen and honored as the Re3 Executive of the Year covering the…Continue
Added by John Sternal on November 19, 2013 at 12:03pm — No Comments
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…Continue
Added by JD Rucker on November 17, 2013 at 9:25pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received…Continue
Added by John Sternal on November 13, 2013 at 8:16am — No Comments
Added by Automotive Social Media on November 12, 2013 at 7:00pm — No Comments
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become…Continue
Added by JD Rucker on November 12, 2013 at 2:16pm — No Comments
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…Continue
Added by JD Rucker on November 11, 2013 at 11:58am — No Comments
According to Black Book data, used vehicles model years 2008-2012 overall depreciated -2.1% in October, marking a noticeable change from September data recorded at -1.3%. Domestic cars depreciated -2.5%; import cars were -2.3%; domestic trucks were -1.7%; and import trucks were -2.1%. Average pre-recession depreciation is historically between -1% and -2% monthly.
Full-size pickups and Full-size CUVs led all segments with the strongest monthly depreciation levels each at just -1.1%.…
Added by John Sternal on November 11, 2013 at 8:55am — No Comments
Asymmetrically Strengthened Glass are double layered windshield which are impact resistent but they cannot be considered as the permanent solution to auto glass repair or replacement because it is always better to get your windshield repair or replaced after any damage to it…Continue
Added by Pat McKemy on November 10, 2013 at 7:58am — No Comments
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…Continue
Added by JD Rucker on November 2, 2013 at 5:00pm — No Comments
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine…Continue
Added by JD Rucker on November 1, 2013 at 5:00pm — No Comments
It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
Added by JD Rucker on October 31, 2013 at 5:00pm — No Comments
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…Continue
Added by JD Rucker on October 30, 2013 at 5:00pm — No Comments