Professional Network for Best Practice Marketing Strategies and Tactics
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:02am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:25am — No Comments
Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…Continue
Added by Black Book on December 15, 2014 at 9:06am — No Comments
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:29pm — No Comments
Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.
Added by Black Book on December 9, 2014 at 7:03am — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new…Continue
Added by Black Book on December 8, 2014 at 8:46am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 6, 2014 at 8:00am — No Comments
Added by Automotive Social Media on December 6, 2014 at 3:30am — No Comments
Does Your Dealership Website Get Its Fair Share Of Facebook Traffic?…Continue
Added by Automotive Social Media on December 5, 2014 at 6:30pm — No Comments
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 4:21pm — No Comments
Most car lovers are acquainted with the nervousness, whilst having to take their vehicle to the repair shop. You are not worried about the money you have to spend, but anxious how your car will be in the shop, and how it will get fixed and when you can acquire it back. The most noteworthy thing…
Added by Diane Martha on December 4, 2014 at 1:07am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw slightly less depreciation in November (-1.9%) compared with October levels (-2.0%). Domestic cars changed -2.2%; import cars changed -1.8%; domestic trucks changed -2.2%; and import trucks changed -1.6%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
Truck segments saw some of their largest…
Added by Black Book on December 3, 2014 at 6:10am — No Comments
You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.
Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…
Added by Black Book on December 1, 2014 at 7:00am — No Comments
Added by JD Rucker on November 26, 2014 at 9:22am — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.
Even though there were comments…
Added by Black Book on November 24, 2014 at 9:18am — No Comments
Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and Profitability
LAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile…
Added by Black Book on November 20, 2014 at 7:11am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 5:55am — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Ricky Beggs and Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional…Continue
Added by Black Book on November 17, 2014 at 9:56am — No Comments
Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.
However, a closer look at luxury lease exchange trends on…
Added by John Sternal on November 13, 2014 at 11:05am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.
Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…
Added by John Sternal on November 12, 2014 at 6:13am — No Comments