Automotive Social Media Marketing

Social Networking and Reputation Management Strategy for Car Dealers

All Blog Posts (492)

Used Car Values Make Unexpected Changes During Spring Market

Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…

Continue

Added by John Sternal on May 16, 2013 at 12:44pm — 1 Comment

April Credit Approvals Show Positive Increases

The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.



Credit remains the lifeblood of car leasing, and lenders…

Continue

Added by John Sternal on May 14, 2013 at 2:30pm — No Comments

Car Segments Continue To Soften

Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have several …

Continue

Added by John Sternal on May 13, 2013 at 2:24pm — No Comments

Dealership Floorplan Loans

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit margin



We offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell more cars, gain efficiencies in your business operations, and grow more profitable while improving your cash flow. Our professionals are committed to the auto dealer community, foster long-term business relationships, and provide unmatched customer service.



Flexible lending… Continue

Added by Chad Gutschow on May 4, 2013 at 6:43am — 1 Comment

Dealership Floorplan Loans

Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit margin



We offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell more cars, gain efficiencies in your business operations, and grow more profitable while improving your cash flow. Our professionals are committed to the auto dealer community, foster long-term business relationships, and provide unmatched customer service.



Flexible lending… Continue

Added by Chad Gutschow on May 4, 2013 at 6:42am — 1 Comment

The Rise of Webimercials – Webinars that are Only Mildly Educational

Sleazy Salesperson

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…

Continue

Added by JD Rucker on May 2, 2013 at 12:37am — No Comments

Only One Used Car Segment Shows Greatest Change

Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…

Continue

Added by John Sternal on May 1, 2013 at 3:41pm — 1 Comment

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

Continue

Added by JD Rucker on April 30, 2013 at 1:51am — 1 Comment

Positive Brand Retention & Brand Loyalty Come Out Of Lease Pull Ahead Programs

Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?

With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…

Continue

Added by John Sternal on April 26, 2013 at 11:31am — 1 Comment

Key Car Segments Start To Turn

Following is the latest Used Car Market Report from Black Book.  It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…

Continue

Added by John Sternal on April 23, 2013 at 2:00pm — 3 Comments

Traditional Tax Season Market Causes Change in Used Car Market?

Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.

There is still enough…

Continue

Added by John Sternal on April 19, 2013 at 12:13pm — 1 Comment

New Study Reveals That It May Make More Financial Sense To Lease A Car Than Buy

AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…

Continue

Added by John Sternal on April 18, 2013 at 8:35am — 1 Comment

The most competitive Dealership Floorplan Lending rates and terms in the industry!

Capital Business Solutions - Dealership Floorplan Lending

Link 1 Link 2



Banking the with the most competitive Automotive Floor-Plan Lender will increase your profit margin

We offer Franchised and Independent Auto Dealers integrated financial solutions to help you sell more cars, gain efficiencies in your business operations, and grow more profitable while improving your cash flow. Our professionals are committed to the auto dealer community, foster long-term business… Continue

Added by Chad Gutschow on April 15, 2013 at 7:59am — 1 Comment

Small Car Segment Show Positive Increase In Lease Market

Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars.



The Ford Focus was recently named the …

Continue

Added by John Sternal on April 11, 2013 at 3:38pm — 1 Comment

Full-Sized Pickups Fare Better Week After Week

Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising…

Continue

Added by John Sternal on April 11, 2013 at 3:28pm — 1 Comment

Strong Finish For Dealers & Remarketers In The Month Of March

Here is the latest used car market report from Ricky Beggs and Black Book. Gas prices continue to fall, but only $.015 this past week. At least we are $.24 less than a year ago. I wish I could say the decline at the pump was directly driving the market, but at this point this is an afterthought. The overall strength is really based on less than full…

Continue

Added by John Sternal on April 4, 2013 at 11:28am — 1 Comment

Are Increases In Car Lease Payments An Indicator Of Growing Economy?

Car lease deals are more plentiful today compared with just a few years ago, but how do today’s lease payments compare with pre-recession levels? National car lease marketplace Swapalease.com analyzed monthly payments in 2012 and compared with vehicle inventory from 2006, finding payments on many models have increased…

Continue

Added by John Sternal on April 3, 2013 at 2:43pm — 1 Comment

Are Collectibles and Excotic Vehicules On The Rise?

It may be early April as we release this market update, but for sure the market overview is all solid facts and no tom foolery for dealers interested in motorcycle and powersports, the collectible and exotic cars, the recreational…

Continue

Added by John Sternal on April 2, 2013 at 9:57am — 1 Comment

Average Condition Vehicles See Positive Trends In Recent Adjustment Reports

Here is the latest used car market report from Black Book and managing editor Ricky Beggs. As the data and market reports came steadily flowing into the Editorial team where the analysis progressed, it was prevalent as to the need for used vehicles for retail level offerings. When demand is present, prices will…

Continue

Added by John Sternal on March 27, 2013 at 10:15am — 1 Comment

Floorplanlending.com

www.floorplanlending.com

Added by Chad Gutschow on March 27, 2013 at 7:09am — 2 Comments

Blog Topics by Tags

Monthly Archives

2013

2012

2011

2010

 

 

Badge

Loading…

Social Media Syndication Tools and Widgets

Business Directory for Scottsdale, ArizonaBusiness Directory for Scottsdale, Arizona

Facebook Automotive Social

Automotive Social Media Marketing on Facebook

Go to IntenseDebate

BLOGROLL: Automotive Social Media Links for Auto Industry Professionals (not intended for consumer)

Please submit relevant links for listing consideration to the "Automotive Social Marketing" profile in this community...

Blog Directories, Listing, Review and Ratings Resources:
Blog Catalog

Automotive Professional Blogs and Communities:
Automotive Digital Marketing Professional Community

Jeff Kershner's DealerRefresh Blog and Forum

Jared Hamilton's DrivingSales Professional Network

Paul Rushing's ISMinTraining Blog

Brian Pasch's Automotive SEO Blog

Facebook Fan Pages:
Automotive Social Media Marketing Facebook Fan Page

ADM Professional Community Facebook Fan Page

Fan page for the sponsored Arizona Mazda Community

Automotive Avenues is an independent Denver, CO dealership specializing in supplying cars to Credit Union Members and sponsors an Automotive Community as a social network connecting their customers and employees

Otto MotiveSocial

Create Your Badge

Birthdays

There are no birthdays today

© 2013   Created by Automotive Social Media.

Badges  |  Report an Issue  |  Terms of Service