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All Blog Posts (823)

Reputation Marketing Is More than Clicking Share

Car dealers love to let people see reviews that reflect positive customer experiences. Most review sites do a great job of offering social media sharing buttons on them. If a dealer really wants people to see their reviews, they would never click on these buttons.

Reputation marketing, the…

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Added by Peter Martin on October 24, 2014 at 2:28am — No Comments

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that hasn't…

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Added by Jeff Sterns on October 21, 2014 at 9:42pm — No Comments

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that…

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Added by Erika Simms on October 21, 2014 at 4:35pm — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 21, 2014 at 4:30pm — No Comments

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also…

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Added by Black Book on October 21, 2014 at 10:54am — No Comments

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…

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Added by John Sternal on October 20, 2014 at 2:30pm — No Comments

Blasting Out to Your Database is Silly

Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.

That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.

Email marketing, despite…

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Added by Jon Lamb on October 17, 2014 at 7:00pm — No Comments

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

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Added by John Sternal on October 17, 2014 at 9:30am — No Comments

How to Sell Used Cars at Best Prices on Gaadi.Com

Step 1:…

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Added by Sophia Diaz on October 17, 2014 at 3:47am — No Comments

Why Media Buying is More than Just Time and Space

Media Buying

In the automotive industry, there has been a strong shift towards a powerful philosophy. OEMs are getting it. Dealers are getting it. Unfortunately, many of the advertising agencies that service the industry seem to be missing the point altogether.

The practice of media buying was once a function of getting the most exposure for the least amount of money. While “bang for the buck” is…

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Added by Paul Accinno on October 16, 2014 at 5:30pm — No Comments

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…
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Added by Jon Lamb on October 15, 2014 at 7:00pm — No Comments

The Key to Social Media is Storytelling

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media…

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Added by JD Rucker on October 14, 2014 at 11:47pm — No Comments

Tear Down the Wall Between Traditional and Digital Automotive Advertising

Tear Down That Wall

There is a disservice being done to car dealers around the country. It wasn’t intentional or done with malice. Things have simply changed and most of the vendors serving car dealers in the world of advertising have failed to make the right adjustments. The disservice is that dealers have their “traditional” advertising and “digital” advertising separated out into two separate arenas…

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Added by Paul Accinno on October 14, 2014 at 5:30pm — No Comments

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

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Added by John Sternal on October 14, 2014 at 7:11am — No Comments

Remember the Lifetime Value of Your Customers

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.

Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we…

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Added by Jon Lamb on October 13, 2014 at 7:00pm — No Comments

Level of Change Reverses Position

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book. From all of the reports and seeing the action first hand we know how active most dealers and remarketers have been this past week. The comments within the Black Book survey personnel summary reports this past week as compared to the prior week took on a…

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Added by Black Book on October 13, 2014 at 8:37am — No Comments

Videos Make Dealer Websites Pop

Video Website Marketing

Have you ever heard of the saying “a picture is worth a thousand words”? If a picture is worth a thousand, then a video must be priceless. Many people spend a good chunk of their free time online. Advertisers cannot ignore online videos, whether on their social channels or on their website itself.

Here are some reasons that video marketing, particularly on your website, is…

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Added by Paul Accinno on October 12, 2014 at 5:30pm — No Comments

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their…

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Added by Jon Lamb on October 11, 2014 at 7:00pm — No Comments

The Missing Ingredient for Most Dealer Websites: Traffic

Website Traffic

The evolution of car dealer websites over the years has been incredible. They were once mere billboards; many websites just over a decade ago simply showed the website and a map to the dealership. Inventory started becoming more common over time and the most successful dealers started getting real leads from the internet that they could turn into appointments and sales.

We watched…

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Added by Paul Accinno on October 10, 2014 at 5:30pm — No Comments

A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same…

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Added by Jon Lamb on October 9, 2014 at 7:00pm — No Comments

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