Professional Network for Best Practice Marketing Strategies and Tactics
Are you in the market to buy a new or used car? If you don’t have the best credit history and are on the lookout for bad credit car loans, you may have resigned yourself to paying more than the average buyer. In truth, though, you could still save money, even on bad credit car loans, by turning to the…Continue
Added by Mark Jacobs on August 20, 2014 at 7:48pm — No Comments
More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders might expect. Click here to download the report.
While safety has understandably been the main concern with these and most…Continue
Added by Black Book on August 20, 2014 at 6:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:33am — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.
By the end of the week the summaries of data showed us a…Continue
Added by Black Book on August 19, 2014 at 6:10am — No Comments
When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…Continue
Added by JD Rucker on August 12, 2014 at 5:57pm — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.
During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major…Continue
Added by Black Book on August 11, 2014 at 1:29pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 continued a pattern of accelerating depreciation, with -1.5% overall value change in July compared with June activity of -1.0%. Domestic cars changed -2.5%; import cars changed -1.6%; domestic trucks changed -1.5%; and import trucks changed -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.…
Added by Black Book on August 7, 2014 at 6:03am — No Comments
From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.
The three different scenarios included financing…
Added by John Sternal on August 5, 2014 at 8:34am — No Comments
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales…Continue
Added by Stephanie Young on August 4, 2014 at 8:44am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and analysis from Ricky Beggs of Black Book.
Another month has passed and the overall movement this past week took pretty much the same direction as the previous four weeks. About the only difference is the level of declining amount continues to get larger week over week.
Added by Black Book on August 4, 2014 at 8:24am — No Comments
One of the worst parts about being a vendor in the automotive industry is that we often take things for granted. When something is commonplace amongst vendors, we often assume that the dealers are very familiar with them as well. Unfortunately, this is not always the case.
Case in point: the…Continue
Added by JD Rucker on August 3, 2014 at 10:44pm — No Comments
"It isn't rocket science."
One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence…Continue
Added by Paul Accinno on August 1, 2014 at 7:44pm — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…Continue
Added by Black Book on July 28, 2014 at 8:22am — No Comments
If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a…Continue
Added by Jon Lamb on July 25, 2014 at 10:21am — No Comments
“Ah, to come to the end of one’s life and realize one has never lived.”
— Henry David Thoreau
Is life just happening to you or are you living it on purpose? Does your life and income depend upon the direction of the wind? Is…Continue
Added by Jeff Sterns on July 25, 2014 at 10:08am — No Comments
Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.
Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…
Added by Black Book on July 23, 2014 at 11:43am — No Comments
Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.
Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…
Added by John Sternal on July 23, 2014 at 7:06am — No Comments
Added by Automotive Social Media on July 21, 2014 at 6:30pm — No Comments
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…Continue
Added by Black Book on July 21, 2014 at 1:41pm — No Comments
Social media emerged as the ultimate place to reach people when it first started taking off in the automotive industry back in 2009. Unfortunately, by the time that many dealerships and marketers started figuring out how to take advantage of it the right way, the rules changed to a pay-to-play model.
Added by JD Rucker on July 18, 2014 at 7:53pm — No Comments