Automotive Social Media Marketing
Social Networking and Reputation Management Strategy for Car Dealers
According to the American Automobile Association (AAA), by 2020, there will be more than 40 million licensed drivers ages 65 and older. Today, seniors have the highest crash death rate per mile of all drivers, except teenagers. Senior crash fatality rates have climbed while overall fatality rates for all ages combined have remained stable since 1991.
Automotive Social Media Marketing and Reputation Management for Dealers
Even though seniors are more likely to wear their seatbelts, less likely to drink and drive, and less likely to speed, they are more likely to be hurt in a car crash.
AAA is now offering Roadwise Review Online a FREE screening tool to help seniors measure certain mental and physical abilities important for safe driving. The online review takes about 30 minutes and helps seniors identify and get guidance on the physical and mental skills that may need improvement. The test is also available on CD-ROM.
The AAA Web site also offers seniors valuable tips for improving driving performance and safety:
1. Monitor Medications. Seniors are the most likely to drive while taking multiple medication. Some of these drugs, or drug combinations, may affect their driving. In its brochure, Rx for Safe Driving, one in AAA's Straight Talk for Mature Drivers brochure series, AAA recommends seniors follow these guidelines:
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Automotive Avenues is an independent Denver, CO dealership specializing in supplying cars to Credit Union Members and sponsors an Automotive Community as a social network connecting their customers and employees
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